What is Nike's corporate philosophy?

1, Nike: Just do it: It reflects the personality-oriented characteristics of Nike's corporate culture. Whether it's work, life or sports, just do what you want. Sports, expression and free and easy sportsmanship "is the personalized corporate culture pursued by Nike."

2.( 1) Personalized corporate culture.

"Sports, expression and free and easy sportsmanship" is the personalized corporate culture pursued by Nike. This distinctive corporate culture-an anti-traditional corporate image-was founded by Philip Knight, the founder of the company.

(B) The driving force of marketing strategy innovation comes from the innovation of cultural ideas.

It is the company's strategic goal to create a perfect and dynamic corporate and product image. Knight believes that teenagers have strong imitation ability and are extremely sensitive to brands. The clothes of celebrities on campus often become the objects of imitation. Therefore, as long as we try our best to make the most attractive athletes wear Nike, we will certainly attract a large number of people from all over the country to imitate it.

(C) further reform and innovation, the implementation of new marketing strategies

In order to gain a foothold in the saturated American market, Nike updated its "appearance" technology and introduced a series of new running shoes, sports shoes and other training shoes.

Extended data

The main materials of Nike shoes are as follows

(1) Full grain upper leather, frosted cowhide, suede, suede, synthetic?

(2) Leather synthetic leather, synthetic materials, mesh fabric, lycra elastic fabric,

(3)Gore-tex waterproof fabric, patented foam body material, drag-and-drop wear-resistant material, BRS 1000 carbon fiber rubber,

(4) seamless rubber, solid rubber hard rubber, durable rubber, DRC wear-resistant hard rubber, gum rubber raw rubber,

(5) Viscous rubber soft rubber, midsole, PU, PHYLON, EVA and LUNAR.

Reference source: Baidu Encyclopedia-Nike