With layoffs, salary cuts and production suspensions, what is the way out for third-tier independent car companies represented by Cheetah?

Cheetah once dominated the domestic high-end hardcore SUV market by relying on Mitsubishi technology and its extremely reliable reputation. Huatai Motors, which has developed in-depth cooperation with Hyundai, also relies on "modern technology" in the Santa Fe model. Sold a promising future. At that time, they were a symbol of advanced technology and reliable quality, and were brands and models ahead of their time. Then, with the development of some "latecomers" independent brands and the increasing number of joint venture SUV products, the competitiveness of models represented by Cheetah and Huatai began to have problems. However, with their market holdings and reputation, these cars Qi barely managed to hold on for a while. Especially stimulated by the "halving purchase tax" policy, they replaced old cars with new ones and harvested the last batch

The third-tier car companies who are used to resting on their laurels have a ** Sexuality - not paying attention to research and development. No, the retribution of this world is coming. In terms of engine and gearbox technology, today's first-tier independent brands have crushed them countless times. In terms of reliability, Japanese and Korean joint venture cars have even outperformed third-tier car companies. The lack of new technologies even left some car companies in a situation where they had no cars to sell after the implementation of the "National VI" standards. Why? I can't make a power system that meets the new emission standards myself, and there are no mature supporting manufacturers to provide ready-made products. Isn’t it a joke if a car company can’t make a car? The most ridiculous thing is that this is not a joke, but reality! It can be said that the technical gap has finally allowed third-tier car companies to be photographed on the ground.

As we all know, the current prospects of the domestic new energy market are very worrying. The number of new energy vehicle companies has exceeded the number of bicycle brands enjoying the peak period of bicycles. When there are more car brands than bicycle brands in a market, the outcome is obvious - most brands will eventually be eliminated. Looking at the current situation, not many new energy vehicle brands can survive, and even fewer brands require OEM production. And even Weilai has plans to build its own production lines. The third-tier car companies have good intentions in wanting to work for people, but unfortunately, the new energy market still does not require so much production capacity and brands. This model may have become a "past tense" before it has become popular.

The turnaround for third-tier car companies is not easy. For most third-tier brands, eventual mergers and acquisitions will be a high probability event. After all, they still have vehicle production licenses and complete sets of factories, workers and production lines. These resources will be more effective when placed in the right place. But it is undeniable that third-tier car companies can also achieve some success through their own streamlining and reform. However, I wonder how many manufacturers can show the courage to "cut off their wrists" and put themselves to death to survive?