Is Tesla's large-scale "rollover" scene a mistake or a deliberate design?

The answer is of course wrong. As a super-large enterprise, Tesla has no reason to do so and will not do so.

On May 12, a Tesla Model S in Hong Kong spontaneously ignited; On April 2 1 day, a Tesla Model S in a residential area in Shanghai spontaneously ignited. Followed by a large-scale rollover scene at the press conference:

[PConline News] Elon Musk, CEO of Tesla, launched a pure electric pickup truck at the company event held in Los Angeles on the afternoon of June 22nd, 165438. Cybertuck looks like a big metal block, starting at $39,900. But there seems to be some "accidents" at the press conference.

After several shell and glass tests, Musk asked Franz von holz, Tesla's chief design officer, to show the strength of the "glove" glass. The glass was accidentally broken. The glass was broken by a metal ball.

The glass was not completely broken and fell to the ground, but the scene was very shy. Musk joked that he might "hit too hard" to ease his emotions. Then they picked up the metal beads and bumped into the side window of the back seat, and the window pane was broken again. Musk said: "There is still room for improvement."

Is this a lively joke? For example, "Ha ha, you're kidding. Is that really a glass? " Of course not, Mas. Most people don't want standard windows to withstand such tests, but Musk was surprised by the results. He said: "We threw wrenches and all kinds of things on the glass plate, and even threw away the kitchen sink." The glass is not broken. But I just broke up. I don't know why. "

Of course, there is another comment. Honestly, doesn't anyone think this is premeditated? In the routine business meeting, we will make sure we have two microphones, make sure we have spare batteries, and so on. A multi-billion-dollar company has launched a product that can determine the success or failure of the company, and hundreds of people have been preparing for this conference for months. This behavior is too "iconic". Do you still think this is a mistake? In fact, you have every reason to think that all this is premeditated.

Then why did they do it? This is called guerrilla marketing. Give the world a topic, what can be more talked about than letting a super successful CEO take off his pants on the stage? People will discuss it with great taste. Look at Twitter, YouTube and the whole internet. Not only the window stunt is the highlight of marketing, but also the whole vehicle is a part of marketing strategy. The only purpose of this stunt is to make a fuss, make yourself conspicuous and make sure it is talked about. Now, imagine that they are broadcasting an ordinary press conference. If there were no broken windows, today would be a piece of cake. Now, it has attracted worldwide attention, and people will talk about it for a long time. Do you think they won't think so far? Do you think Tesla's marketers can earn 6-7 figures by doing nothing?

Different people have different views on this issue. I hope that energy vehicles will develop better in the future.