What is Steve Jobs’ life experience?

On February 24, 1955, Steve Jobs was born in San Francisco, USA. Just after he was born, he was separated from his handsome father by his ruthless father who worked in a restaurant in San Francisco, USA. Pai's bartender's mother ruthlessly abandoned him. Fortunately, a kind-hearted couple took in the poor illegitimate child. Although he is an adopted son, his adoptive parents treat him very well, just like their own children. As a student, Jobs was smart, naughty, and unscrupulous. He often liked to pull out some ingenious and ridiculous pranks. However, his academic performance is very outstanding. At that time, Jobs lived near the famous "Silicon Valley", and his neighbors were employees of Hewlett-Packard, the veterans of "Silicon Valley". Under the influence of these people, Jobs was obsessed with electronics since he was a child. An HP engineer saw his obsession and recommended him to join HP's "Discoverers Club." This is a party for young engineers held every Tuesday evening in the company cafeteria. It was at a party that Jobs saw a computer for the first time, and he began to have a vague understanding of computers. When Jobs was in junior high school, he met Woz, who was five years older than him, at a class reunion. Woz is the president of the school's electronics club and is also very interested in electronics. The two hit it off and founded Apple Computer eight years later. At the age of 19, Jobs, who was just in his first year of college, had a sudden idea and dropped out of school to become an employee of Atari Video Game Console Company. Not long after, the young and restless man became interested in Buddhism again. He even gave up his job and traveled across the ocean to India to practice martial arts with the great master. The result this time is predictable. Not only did I not learn to become a Buddha, I also suffered a lot of hardships on the way. He had no choice but to return to Atari and become an engineer. After settling down, Jobs continued his youthful interests, often working with Woz on computers in his small garage. They dreamed of owning their own computer, but the ones on the market at the time were all commercial, bulky and extremely expensive, so they planned to develop their own. A microprocessor is necessary to manufacture a personal computer, but the retail price of the 8080 chip at that time was US$270, and it was not sold to people without registered companies. The two were not discouraged and continued to search, and finally bought the 6502 chip produced by Motorola at the 1976 Wisconsin Computer Products Show in San Francisco. Its functions were almost the same as Intel's 8080, but the price was only $20. Armed with the 6502 chip, the two ecstatic young men returned to Jobs's garage and started their own great innovation. They designed a circuit board, mounted the 6502 microprocessor and interfaces and other components on it, and connected the microprocessor to the keyboard and video monitor through the interfaces. In just a few weeks, the computer was installed. Jobs' friends were shocked, but they didn't realize that this humble thing was the world's first personal computer and how much impact it would have on the future world. But the shrewd Jobs immediately estimated the market value of this homemade computer. In order to raise funds for mass production, he sold his Volkswagen car and persuaded Woz to also sell his cherished HP Model 65 calculator. In this way, they had 1,300 US dollars to lay the foundation for their great undertaking. On April Fool's Day in 1976, Jobs, Woz and Jobs' friend Long Wayne did something that would affect future generations: the three of them signed a contract and decided to form a computer company. The company's name was decided by Jobs, who favored Apple - called Apple. What became popular later was the famous trademark - an apple with a bite. And their homemade computer was naturally regarded as the "Apple I" computer. But at the beginning, the business of the "Apple" machine was very slow. After all, it is a brand new thing. Except for people who are interested in electronics, who knows what use this thing will have, and the original "Apple One" "Interested friends are now taking a wait-and-see attitude, waiting for the launch of a better "Apple II". An accidental opportunity brought a turning point for "Apple" company.

One day in July 1976, retailer Paul Jay Terrell came to Jobs' garage. After watching Jobs skillfully demonstrate the computer, he believed that the "Apple" machine had a great future and decided to take a risk - —Ordered 50 complete machines, but required delivery within a month. Jobs was overjoyed, signed the contract immediately, and made a deal. This was the first "big business" he had ever made. The time was too short and the tasks were heavy. Jobs and Woz braved the scorching heat and worked day and night. They risked their lives for the survival of the company. They spend almost every day sweating and fighting tenaciously, working 66 hours a week. Finally, on the 29th day, they miraculously completed the task and handed over all 50 "Apple" computers to the businessman Terrell. The 50 complete machines were quickly sold out in Terrell's hands. It was a good start and the "Apple" company became famous. Small batch production started.

Jobs and Woz began to realize that their small capital was simply not enough to cope with this rapid development. Jobs later recalled: "About the fall of 1976, I found that the market was growing faster than we thought, and we needed more money." To this end, they split up to find financial support, including Hewlett-Packard, the company where Woz worked, Unfortunately, these companies are unaware of the business opportunities and markets. Opportunities tend to favor those who work hard. In October 1976, millionaire Markkula came to visit Woz and their garage workshop. Markula is a trained electrical engineer and is very good at sales work. He is known as a sales wizard. Having made a fortune in the stock business, he chose retirement early. But seeing the new products of these two young people, Markkula was determined to return to his old business and help them start the company with great fanfare. He took the initiative to help them develop a business plan and gave them a loan of $690,000, linking his destiny with the two young men. With the guidance of an expert like Markkula and this huge sum of money, the development speed of "Apple" has been greatly accelerated. In April 1977, the first ever Computer Show in the United States opened on the West Coast. In order to make a name for himself at the exhibition, Jobs traveled around and spent a lot of money to get the biggest and best booth at the exhibition. Of course, the more eye-catching one is the Apple II prototype. It changed the past image of personal computers that were heavy, cumbersome, complex in design, and difficult to operate. With its distinctive features of being compact, lightweight, easy to operate, and able to be placed at home, it firmly grasped the concept of personal computers. the hearts of the audience. It weighs only 12 pounds, is assembled with only 10 screws, and has a beautiful plastic shell that looks like a beautiful typewriter. People couldn't believe that this little machine could continuously display spectacular kaleidoscope-like colors on a large fluorescent screen. The "Apple II" machine was a blockbuster at the exhibition. Thousands of users flocked to the booth to watch, Trial, orders are coming in one after another. In 1980, a full-page advertisement in the Wall Street Journal read, "Apple Computer is the Bicycle of Mankind in the 21st Century" and featured a huge photo of Jobs. On December 12, 1980, Apple's stock went public. In less than an hour, all 4.6 million shares were sold out, closing at $29 per share that day. Based on this closing price, Apple's top executives have produced 4 billionaires and more than 40 millionaires. Steve Jobs, as the founder of the company, is of course number one. 1983: Lisa Database and Apple Iie released, priced at $9,998 and $1,395 respectively. Apple became the fastest growing company in history. However, the release of Lisa heralded the decline of Apple. There was not much market for a computer that was unrealistic and expensive even for Americans, and Lisa embezzled a large amount of Apple's research and development funds. It can be said that the rise of Apple was the beginning of its decline. Because of his great success, Jobs received the National Medal of Technology from President Reagan in 1985. However, success came too quickly, and behind too many honors was a strong crisis. Because Jobs' business philosophy was different from that of most managers at the time, and the blue giant IBM also began to wake up and launched personal computers to seize the large market. , causing the computers newly developed by Jobs to fail miserably. The general manager and directors blamed the failure on Chairman Jobs, and in April 1985, the board of directors passed a resolution to revoke his management power. After several unsuccessful attempts to regain power, Jobs resigned as chairman of Apple on September 17, 1985.

Steve's departure made him more aware of his mistakes, learned lessons, and prepared him to return to Apple and save it. A few days after resigning, Jobs founded the "Next" computer company and continued to start his business. Career journey. Rebuilding the country On December 17, 1996, almost all major computer newspapers and magazines around the world published the news "Apple acquires Next, Steve Jobs returns to Apple" on the front page. At this time, Jobs was becoming famous because his company (now Pixar) successfully produced the first computer animated film "Toy Story", and his personal net worth had soared by more than 1 billion US dollars; in contrast, Apple was on the verge of extinction. . Jobs returned from Apple's crisis, and everyone at Apple was very happy. Even former CEO Amelio said in his welcome speech to welcome Jobs: "We welcome the return of our greatest genius with the most solemn ceremony. We believe that he will make the world believe that Apple computers are eternal innovations in the information industry. "Jobs returned to his hometown with the dream of "big business" in mind. He said to the followers of Apple Computer: "I have always been deeply passionate about Apple, and I feel very honored to be able to design a blueprint for Apple's future again." This former hero finally returned under the expectations of the public! In times of crisis, Jobs decisively exerted his authority as CEO and carried out drastic reforms. He first reorganized the board of directors, and then did something jaw-dropping: he put aside old grudges, shook hands with Apple's old enemy Microsoft, and concluded the world-famous "Alliance of the Century" to achieve a comprehensive strategic crossover. Licensing Agreement. Jobs once again became the cover star of Time magazine. Then he started introducing new computers. In 1998, iMac was presented to the world with the hopes of Apple, the sweat of its employees, and Jobs’ dream of revitalizing Apple. It is a brand new computer that represents a future concept. The translucent exterior eliminates the monotony of gray-brown computers and looks like a product of the space age. The illuminated mouse and the price tag of US$1,299 are pleasing to the eye... It is indeed an Apple design, unconventional and extraordinary. For publicity, Jobs turned Descartes' famous saying "I think, therefore I am" into iMac's advertising copy I think, therefore iMac! This became a classic case in the advertising industry. The new product reignited hopes among Macintosh fans. What they had been waiting for for three years appeared, and the iMac became the hottest topic of the year. In December 1998, iMac won the title of "Best Computer of 1998" by Time magazine and ranked third among the "Top Ten Industrial Designs in the World in 1998". Then, in 1999, Jobs launched the second-generation iMac, which was available in five fruit colors: red, yellow, blue, green, and purple. It was warmly welcomed by users as soon as it was launched. Launched in July 1999, the iBook, a notebook computer with a blue and yellow appearance that looks like a beautiful toy, was immediately popular among users on the market. iBook combines the unique fashion style of iMac, the latest wireless network function (WLAN) and all the advantages of Apple Computer in the field of portable computers. It is a "mobile iMac" specially designed for home and school users. In October 1999, iBook won the first place in the "U.S. consumer portable computer" market, and also won the "Best Design Award of the Year" in the "1999 World's Best" selection held by Time magazine. Under Jobs' reforms, Apple finally became profitable. When Jobs first took office, Apple's losses were as high as US$1 billion, but a year later it miraculously made a profit of US$309 million. In January 1999, when Jobs announced fourth-quarter profit of US$152 million, exceeding Wall Street's forecast by 38%, Apple's stock price immediately climbed, finally closing at US$4.65 per share, and public opinion was in an uproar. Apple Computer's share of the PC market has increased from 5% to 10%. In 1997, Jobs was named the "most successful manager". More and more industry colleagues agree with this view. Even Sculley, who pushed Jobs out of Apple, couldn't help but admire: "Apple's reversal is not a scam. Jobs did an absolutely outstanding job. Apple has begun to return to its original track." But Apple can no longer restore its position in the general computer competition. 's defeat. Jobs became a miracle, but this miracle will continue.

He always surprises people, whether at the beginning or later. His genius computer talent, approachable style of life, wonderful creative mind, great goals, and calm leadership style have formed the core content of Apple's corporate culture. Apple employees' reverence for him is nothing short of religious. Employees even say to outsiders: I work for Steve Jobs! In 2003, people predicted that Jobs would appear on the cover of Time magazine for the third time. Announcement of resignation On August 24, 2011, Apple CEO Steve Jobs officially submitted his resignation application to Apple's board of directors. In his resignation letter, he also recommended that Chief Operating Officer Tim Cook take over his position. In his resignation letter, Jobs stated that he could not continue to serve as CEO, but he was willing to serve as the company's chairman, director or ordinary employee. Apple shares were suspended from after-hours trading. Jobs did not specify a reason for his resignation in his letter, but he had been battling pancreatic cancer. On August 25, 2011, Apple announced that Steve Jobs had resigned, effective immediately, and his position was taken over by Tim Cook. At the same time, Apple announced the appointment of Steve Jobs as chairman of the company, and Tim Cook will serve as director. If Steve Jobs had been born in China, the integration of government and business is an inevitable reality, and the cost of rent-seeking is much higher than in the United States. If he started his business in a garage at the age of 22, Steve Jobs, who was born in China, might need to learn how to manage things. More important than innovative ideas is that you have to find a way to get licenses, permits, etc. Fans regard him as a god, the market regards him as a representative of technology, the industry as a representative of innovation, and shareholders as a representative of interests. If Steve Jobs was born in China, his life path might be completely different? ◎The logic of the American-style hero market rather than the logic of power. First of all, he is an illegitimate child and an abandoned child. Jobs said in a 2005 speech: My biological mother was a young, unmarried college graduate. She decided to let others adopt her. I... A more detailed version goes like this: Jobs was born in San Francisco, USA on February 24, 1955. He was ruthlessly abandoned by his mother, a dashing bartender, when he was just born. In addition, he had no diploma and no money to adopt him. His adoptive parents were also poor. At the age of 17, Jobs spent all his adoptive parents’ savings on going to college. After one semester, he dropped out of school and started working in a garage with his friends for $1,200. He succeeded, and everyone knows what happened next. If Jobs had been born in China, he might have been discriminated against because he was an outcast; maybe he would have been unable to enter colleges and universities because he did not have a bachelor's degree. The research work he is engaged in; maybe he will be unable to start a business because he has no money; maybe he will be impoverished because he is too weak to work; in the end, he can only pass away silently due to illness ◎Maybe he will only be a maverick. Can the government-business integration culture survive? If he were in China, would Steve Jobs pay bribes? The question is just a hypothetical, but in China, the integration of government and business is an inevitable reality, and the cost of rent-seeking is much higher than that in the United States. When starting a business in a garage, Steve Jobs, who was born in China, may need to learn how to manage things. More importantly than innovative ideas, you have to find ways to obtain licenses and permits. The high cost of fair competition makes it difficult for him to develop his talent. He has set himself up as a captain and set up a pirate flag, and has changed many rules, but has never tried to change the governance rules of listed companies. This kind of rules is a power-restricting system that can truly be responsible to shareholders and shareholders. The space for him to display his genius also gave him wealth and prestige. However, the cost of complying with this system in China was too high. At best, Jobs would be an outstanding person outside the system, with obvious character flaws, such as suspicion, irritability, jealousy, and even cruelty. , in China, which values ??moderation and smoothness, Jobs, who is too sharp-edged, may only be able to be a genius outside the individual system. He will still be a genius, but he will not be an idol worshiped by the mainstream. ◎How did Jobs get to the altar? He creates wealth through his own efforts. The founder of Apple, the director and largest individual shareholder of Disney, is regarded as an iconic figure in the computer industry and digital entertainment. Innovation will not change the world. When people mention him, they often think of imac and iMac. MacBook, iPad, iPod, iTunesStore, iPhone and other epoch-making innovative products. He is the creator of them all, changing the lives of hundreds of millions of people on the earth.

He is recognized by the market as a "citizen" rather than a "leader", his success comes from the market rather than power, and his fame comes from competition rather than hereditary inheritance. The soil of the free market system is the United States' free market system, which encourages innovation, as well as complete governance rules for listed companies, etc. ◎Why can’t China produce Steve Jobs? If you can make money without innovation, why do you need innovation? Chinese people like to make stable money. After accumulating a certain amount of capital, they hope to avoid the uncertain crises of the industry and speculate their wealth into more stable real estate investments. Many state-owned enterprises have even set up real estate development companies under their subsidiaries. It can be said that the booming real estate industry in recent years has hijacked China's manufacturing economy and also constrained the development of Chinese enterprises from the side. Enterprise innovation has not received protection and incentive mechanisms. The government supports and encourages enterprise innovation, and an effective reward system is needed. Secondly, curb the large profit margins of speculative economies such as real estate, and prevent enterprises from assuming that they can make profits by relying solely on capital. Speculative psychology; the last step is to establish a strict intellectual property protection system and crack down on plagiarism and plagiarism, so as to create a good competitive environment. Cultivating independent, independent, and innovative thinking skills also takes time. "Develop the habit and ability of independent thinking, and learn to judge the authenticity of things. Rely on thinking to understand the truth of things and make correct judgments; you must also be brave in innovation and not stick to conventions." As the saying goes. A hundred years later, China still regards the spirit of independence as its bible. ◎Conclusion This proposition has actually been mentioned by Chinese people countless times, whether it is joking or black humor, but it is undeniable that Jobs’s success is American success, and he is a typical representative of American heroes. If he was really born in China may have many different fates, but what is certain is that there will never be an Apple, no iPhone, no iPad, etc. One day in the future, people will hold up their iPhones and say: Look, immortality! And with today's market economy in China, when countless Jobs are being born or have already been born, are you ready?