Real Estate Sales and Speaking Skills

Real estate sales and speaking skills

Introduction: Real estate sales skills and speaking skills are a certain amount of training that many novices need to undergo before taking up the job. However, due to the imperfect equipment of many real estate personnel, Not many companies have a complete system, so many of the same real estate properties have different incomes, and some sell well and some don't. Here are the real estate sales and speaking skills that I have carefully compiled for everyone. You are welcome to refer to them!

First, let’s talk about the best way to attract customers’ attention:

Customers face many real estate projects, so you must first catch their attention and communicate with them first. The selling points introduced by customers will achieve effective results and will also gain a deep impression.

Second, trust

Only trust can be accepted. Trust is the foundation of real estate sales skills. Trust can be divided into trust in real estate and trust in people, both of which cannot be ignored. Everyone should learn some sales skills on how to prove the product.

Third, understand the customer's needs and learn to listen

Only by learning to listen can you understand the customer's needs and make introductions based on the customer's needs. Only then can you open the customer's heart and know what to say. Don't talk endlessly about customers as soon as you meet them. You must first listen and understand the customer's thoughts. This is to learn how to ask questions in sales.

Fourth, learn to speak

We often say that when you meet people, you will tell people and tell ghosts. What needs to be reminded here is this. Although they are buying a house, the customer's motivation and concern The points are different. People who live there care about comfort, people care about sex, people who buy for their children care about the environment, etc. Don't just copy the prescribed real estate sales techniques. Use real estate sales skills to say what you say to whomever you meet.

Fifth, lead customers to imagine the future

Buying a house is buying the future. Everyone will be cautious about investing such a large sum of money. How can we get customers to pay for it? Many salespeople are used to it. It is difficult to inspire customers to buy by simply introducing the property, its size and area, etc. It is necessary to use the sales skills of image description to draw the wonderful scene of the customer's residence in the customer's mind, so that the customer can have a dream so that the transaction can be concluded.

Sixth, Tiger Head and Phoenix Tail

We talk very well at the beginning and attract the customer's attention. Many people ignore the end. In fact, the end is very important in ending the conversation. Always leave some bright spots for customers, and stop abruptly to leave customers with lingering fragrance and excitement. Only in this way can customers be enthusiastic about buying your house, and avoid ending in an anticlimactic process. ;