? Dialogue between "emphasizing taste" and "small freshness"

Trend culture is very interesting. They are not mainstream culture, but urban and network subcultures; Not ideology, but attitude towards life; It's not current affairs, it's aesthetic taste.

In the past 10 years, there have been subcultures such as Wulitou, Hari Hahan, Xue Cun Xiaoxiao and Bunny, online games and COSPLAY, idols and fans, cheap customers, Internet "Khan" language, ethnic minorities and "I am shocked by you". They are popular among the younger generation, parallel to the real society, more dazzling, fresher and more self-sufficient, and write vivid footnotes for the times.

Small freshness and heavy taste are actually one: how to face yourself and how to face the world.

"Heavy taste" and "small freshness" are popular now. "Taste-oriented" people pursue violence, strangeness, complexity and restlessness, and want to strip off the disguise of the real world. "Small and fresh" people pursue elegance, naturalness, simplicity and quietness, and want to be intoxicated in the spiritual world.

More people decorate the corners, work is "heavy taste" and life is "small and fresh". "Heavy taste" at night and "small freshness" during the day. Desire "emphasizes taste" and ideal "is small and fresh". Reality is "heavy taste" and fantasy is "small freshness".

With the help of "emphasizing taste" and "small freshness", a new generation of cultural consumers wander between personal taste and group consciousness, build a taste gap and open cultural freedom.

It is said that there will be such a dialogue between Xiao Qingxin and Chong Wei:

"Look! What is this? "

"Chrysanthemum."

"It's a daisy!"

"It's chrysanthemum!"

Well, this joke is a little cold. But you must admit that it is becoming more and more difficult to understand what people are saying, and a gap of interests has gradually formed between us, including small freshness and heavy taste.

We like the sunshine, the blue sky, the white clouds, the hand shadow on the wall, the jasmine fragrance on the corner after a light rain, and the water droplets condensed from the frozen lemon tea on the glass in summer ... Whether keen or dull, everyone feels beautiful things. The difference between us is how to describe and recognize it.

We are afraid of killing, blood, terror, dense things, weird clothes, non-popular aesthetics, knives and knives, and aliens and terrible monsters tearing at human beings ... whether based on reality or fantasy, violent things are uncomfortable. The difference between us is confirmation or escape.

The cultivation route of small freshness: constructing the inner world of self-appreciation

Some time ago, an original joke of Ye San, which was popular on the Internet, went like this:

Xiao Qingxin in your country has at least killed two writers, Haruki Murakami and Zhang Ailing. Xiao Qingxin in your country has ruined at least two directors, one is Wong Kar-wai and the other is Shunji Iwai. The freshness of your country has destroyed at least two places, Provence and Champs Elysé es. Xiao Qingxin in your country ruined at least two kinds of food, a cappuccino and a tiramisu.

This joke breaks at least two logical laws, one is identity and the other is law of excluded middle. But it is undeniable that in our current context, Xiao Qingxin is almost equal to people who like the above things-making many people embarrassed to say that they like them.

As many people say, Xiao Qingxin was born out of petty bourgeoisie, inherited its pursuit of material style, and then sublimated into an aesthetic paradigm. Small freshness is the reverse worship of consumer society. They are against consuming materials, but they are also consuming symbols. In fact, they took away the concept attached to the material, turned it into their own consumer goods, and then announced their opposition to the material. Unfortunately, this kind of consumption is inseparable from the material (brand)-from Haruki Murakami to Tiramisu, their (their) tragedy is here.

The overflow of emotions, the keenness of the heart, the awakening of self-awareness, and the mastery of pen and ink, basically you have a small and fresh skill. Atmosphere is better than plot, feeling is better than expression, emotion is better than logic, and of course, phrases are better than long sentences Specifically, it is a lonely life without realistic details and self-appreciation that is willing to build an inner world. This is of course the reason why the word Xiao Qingxin will become derogatory now-they really magnify their hearts too much.

If we take the new world apart, we will actually come up with many practical details, just like the screenwriter, director, food and place names we mentioned above. But they don't reflect reality, they just reflect the user's own heart. They exist in reality, but their meaning only exists in the imagination of users.

Of course, you can't blame Xiao Qingxin. Cultural creativity has shifted from producers to consumers, which is true in any field of cultural interest-it is not the idol himself but the fans who make idols.

Fortunately, cultural products will always be provided to those who have no contact with or have never been exposed to them. Heroic epics are for ordinary people who will never be heroes, love novels are for girls waiting for their first kiss, gangster movies are for good children who are beaten every day, AV is for otaku, and Harry Potter is for Muggles. By the way, do you know Tiramisu's original Italian meaning? -Take me away.

The delicious food will pass eventually. Who can take me away? Will it be heaven or hell after you take me away, or will you have no regrets all your life?

In fact, Tiramisu is for people who sit at home all their lives.