What should customers say when they enter the store to buy something?

As a salesperson, we must show our enthusiasm after the customer enters the store. At this time, the first sentence we say to the customer is very important. If it is not said well, it will be counterproductive. Below is my answer for you on what two sentences you must not say when customers enter the store. Please discuss and learn together.

The first sentence: ?Beauty, what do you want to buy today?

When customers enter the store, more than 80% of them After the shopping guide says "Welcome", he will reflexively say: "Beauty, what do you want to buy today?" A similar meaning. This seemingly normal sentence has already laid a foundation for the failure of your transaction. A solid foundation.

If you were a customer, and when you first entered the store, the shopping guide asked you what you wanted to buy today, how would you answer? Basically there are only two types: one is silence, the other is casual look. ?If you ask further, the customer will probably leave your store.

In other words, this sentence is a sentence to drive customers out, rather than a clever opening statement.

Why? Because when customers first enter the store, they are defensive towards the salesperson. But when he is defensive about you, you directly ask him what he wants to buy. The customer will instinctively be more self-protective, so he will In response to you? Just take a look?, and basically plan to leave the store.

The second sentence:? If you like it, you can try it!?

The first sentence: What do you want to buy today? After asking, most customers will usually reply to you: Just take a look. See?, so many shopping guides are following behind the customers. Ordinary customers may even symbolically move their hands to touch the products on the shelves, giving you the last chance to sell. However, when many shopping guides see customers doing it, they say: If you like it, you can try it. ?

There is nothing wrong with this sentence itself, but there is a problem if it is used at the wrong time. Having already increased the customer's instinct of self-protection, and then encouraging the customer to try it, it will naturally put more pressure on the customer. Unless the customer really likes this product, otherwise he will just turn around and leave.

The best opening is a non-sales opening

So, these words are all used to drive customers away. What kind of words are the best way to receive customers? What about speaking skills? Let’s take a look: non-selling speaking skills.

The so-called "non-sales" means not sales words, but can be understood as praise and chat-like words.

For example:

?Sister, have you had dinner?

?Beauty, the color of your hair is so beautiful, what is it called? < /p>

?Auntie, your watch is so cool. What brand is it?

?Sister Li, long time no see. Have you been very busy recently?

After saying hello, use these relaxed words to start the conversation. Customers will often smile naturally and then respond to you, which instantly brings you closer to the customer. In this way, the subsequent transaction rate will be greatly improved.

Of course, if you are a stranger, it is best to pay attention to which piece of clothing the customer pays attention to, and then directly introduce the product, it is also possible.

If the opening is not good, customers will be scared away; if the opening is not sales, most of the transactions will be completed.

In addition, what other topics do we need to pay attention to during the sales process?

1. Let’s talk about subjective issues

In business Speaking of business, it is best for salespeople not to get involved in politics, religion and other topics that involve subjective consciousness. Whether you are right or wrong, these have no real meaning to your sales!

Some Since newcomers have only been in the industry for a short time and lack experience, it is inevitable that they will discuss subjective issues with customers. The fight turned red and the neck was thick, and it seemed that we had the upper hand, but unfortunately, a business deal fell through just like that!

What's the point of arguing like this? Experienced shopping guides will start to follow Start some discussion from the customer's point of view, but steer the conversation back to the product you're selling.

Sales staff should put down all things that have nothing to do with sales, try to avoid them, and keep silent about them, because subjective issues will not do any good to our sales!

2. Don’t say exaggerated and untrue words< /p>

Don’t exaggerate the functions of your product! Because customers will eventually understand whether what you say is true or false in the future. Sales staff cannot exaggerate the function and value of the product for the sake of temporary sales performance. Such a result is like a "ticking bomb". Once it explodes, the consequences will be disastrous!

Any product has shortcomings On the one hand, salespeople must objectively and clearly help customers analyze the advantages and disadvantages of their products, help customers become familiar with the product and market, and convince customers. You must know that any deception and lies are the natural enemies of sales!

3. Don’t talk about privacy issues

We need to understand the customer’s psychology, not to understand the customer’s privacy, but also to understand the customer’s privacy. Don’t use your privacy as a talking point when talking to customers! Talking about privacy is also a mistake that many salesmen often make. I’m talking about my own privacy issues. What does it matter? Wrong!

Even if you only talk about your privacy and tell the truth about your marriage, life, finances, etc., do these have any substantive significance to your sales? No! This kind of "gossip" talk is meaningless, a waste of time, and more Waste your sales opportunities!

4. Ask less questioning questions

When talking to customers, do you constantly ask them questions such as? Do you understand?, ?You know?, ?Do you understand what I mean? These questions? Some people even regard these questions as mantras!

If you are worried that customers cannot understand you, constantly speak in a teacher-like manner If you question their words in a tone of voice, customers will definitely be offended. From the perspective of sales psychology, if you always question the customer's understanding, the customer will definitely be dissatisfied. It will make the customer feel that they are not being respected at the very least, which will lead to a rebellious mentality. Such conversations can be said to be a major taboo in sales. !

If you are really worried that the customer does not understand your explanation, you might as well use a tentative tone to understand the other party: "Do you need me to explain in detail? This way, the customer will understand better." Accept you. A piece of advice to salesmen: Don’t treat customers as fools. Customers are often smarter than us. Don’t use our blind spots to replace their strengths!

5. Avoid indecent remarks