Change everything again. Whose lines are they?

The IPhone 4 changed everything again. Now look at the slogan of Apple iPhone4, which is really ironic. This high-end, expensive, behind closed doors mobile phone product has not only attracted many "fruit fans" in China, but even China operators have been fighting for it. Especially, the recent battle between China Mobile and China Unicom for iPhone4 users is quite a bit like the "3Q War" in the telecom industry. The two major operators once again made the people of the whole country laugh. I wonder if Jobs is hiding in Apple at the moment. "iPhone 4 has changed everything again." Sneak behind the billboard? Apple's products are really advanced, stylish in appearance, exquisite in shape, innovative in function and concept, and even excellent in marketing and promotion. However, innovation and popularity are just a product, which is one of the most eye-catching products in many markets. Take the iPhone as an example, it is not the only mobile phone in the world, nor is it the only one with excellent performance. Moreover, without the network support of operators, even the best mobile phone is just a "brick". Now, thanks to Unicom's new policy, iPhone4, the "most fashionable" mobile phone in the world, is really likely to become a "brick". In late September, iPhone4 went on sale in Chinese mainland. Consumer response is very enthusiastic, and there is a shortage of supply. 165438+1October 12, Tianjin Hainan port number transfer network officially started commercial trial, and China Unicom used iPhone4 as a weapon to compete for users. Almost before and after, Mobile also started a series of "attracting customers" actions for iPhone. Free card cutting, special seats for customer service, and even some provinces and cities have introduced measures to pre-store phone bills for iPhone. China Unicom, which has always prided itself on monopolizing the iPhone, couldn't sit still, and soon announced a new policy to restrict users from using the signed iPhone card to purchase separately. It is said that this move is to prevent scalpers from reselling. After buying the iPhone contract machine subsidized by Unicom, Netcom scalpers sold bare-metal iPhones at a high price and Unicom mobile phone cards at a low price to earn the difference. However, everyone with discerning eyes can see that the terms of Unicom's reinforcement contract card binding are actually aimed at China Mobile. Because most iPhone contract machine users who abandoned Unicom 3G cards instead of using them switched to mobile 2G cards. Users who have used the 2G+iPhone know that the 2G network really can't play all the functions of the iPhone. Users who have used Unicom 3G+iPhone probably have a deep understanding of Unicom's signal quality. In fact, the WCDMA iPhone should undoubtedly be a loyal user of Unicom's 3G network. Why do a large number of users abandon WCDMA network, the "best partner of iPhone", and use GSM network, which can't give full play to its functions? The trouble of changing the number can be regarded as one of the reasons, but the more important reason is to find the reason from the network quality and service quality of Unicom. In the 2G era, China Mobile has won a good reputation and a large number of users with its good network coverage, call quality and excellent customer service, while China Unicom is slightly inferior in this respect. After 3G is commercialized, there is not much difference between several operators in network deployment and the number of users. The WCDMA network obtained by China Unicom is actually more advantageous because of the variety of terminals it supports and the mature market, which is a good opportunity for China Unicom. If China Unicom can seize the opportunity to improve network quality and customer service, it is likely to achieve better results than now. The appearance of star mobile phone iPhone has indeed brought a lot of customers and attention to China Unicom, but China Unicom should understand that the terminal is not the only reason for users to choose the network, and it is not the ultimate reason. Earlier, it was reported that the CDMA version of iPhone will be launched soon. At that time, the iPhone will not be Unicom's iPhone. I believe that it is not impossible to have a TD version of the iPhone in the future. On that day, without the advantage of "only 3G network standard support", which star mobile phone will Unicom rely on? Unicom, which doesn't want to spend money to "make wedding clothes for others", has introduced a policy of restricting the separation of mobile phones and cards, but it is more important than trying to force users not to change networks. It is to reflect on why users switch to others instead of using the best matching network, think about how to consolidate and maintain existing users, and how to improve the quality of networks and services to attract more users. Only by doing your own network and service well can you get rid of any terminal and stop "making wedding clothes for others". As for China Mobile, its customer grabbing behavior against iPhone users also shows that this mobile phone product really makes it "daunting". However, I believe that mobile phones are clear in Yemen. After all, iPhone is a 3G-oriented product. Unless the TD version of iPhone is launched in the future, it will not play a long-term role alone in the 2G network. Therefore, China Mobile has only two ways to go, one is to develop more star terminals compatible with TD network, and the other is to continue to carry forward the advantages of the 2G era in 3G and 4G fields. In any case, the iPhone is just an iPhone, just a terminal. Operators still have to rely on their "old jobs"-networks and services to gain a dominant position in the market. Instead, they should pay more attention to the competition of a terminal, and it is better to practice basic skills.