Has Hu Yanbin ever done advertising?

Keywords: Endorsement - Black Pine - My Future Is Not a Dream

The song "My Future Is Not a Dream" was used in an advertisement for Black Pine Sarsaparilla in Taiwan. A large number of broadcasts successfully created Zhang Yusheng's role as a spokesperson for young people's dreams. In 2004, the Black Pine brand launched a full-scale attack on the mainland market, and "My future is not a dream" once again became the best weapon for Black Pine to enter the mainland. This time, Heisong invited Hu Yanbin, the golden boy of mainland creation, to direct the film. Reinterpret the song. Also looking forward to creating another trend.

In order to successfully open up the mainland market, Heisong Company has invested a huge amount of manpower, material resources and advertising expenses in order to become an instant hit. Therefore, it has carefully considered the choice of spokespersons. In particular, Heisong has used music marketing techniques to successfully create artists such as Zhang Yusheng, Peter Ho, Wu Bai, Zhang Yu, Lin Jiaxin, etc., with accurate vision. Tens of millions of advertising dollars were invested in this first launch in China. Heisong also spent nearly a year investigating and considering many outstanding singers in the mainland, and finally set its sights on the young and popular songwriter Hu Yanbin. Black Pine Brand hopes to use the spirit of "My future is not a dream" to inspire young people in the mainland and let everyone work hard for their dreams. Hu Yanbin is a representative figure in the Mainland who is young, energetic, creatively talented, and realizes his life dreams through unremitting efforts. His experience in music career also fits the perfect interpretation of the song "My Future Is Not a Dream".

But how to interpret this song, which was so popular all over the country, in a new way without losing the original beauty of the melody, really troubled Hu Yanbin. He compiled no less than ten versions and used a variety of methods to sing it, but this practice allowed him to deeply understand the meaning of the lyrics. On April 22, Hu Yanbin’s version of “My Future Is Not a Dream” premiered across Asia. In order to get a good idea, the record company divided the broadcast time in Asia into one, six and eight o'clock in the afternoon, which means 1, 6 and 8 all the way. Regardless of superstition or not, Hu Yanbin's version has received considerable praise in various regions of Asia from its first broadcast to now.

Hu Yanbin participated in the "Black Pine Dreams and Happiness" large-scale tour as the spokesperson for Black Pine Sarsaparilla. In various places, Hu Yanbin sang "My Future Is Not a Dream" in the enthusiastic chorus of thousands of people. On July 14, Hu Yanbin shot a commercial for Black Pine Sarsaparilla. Black Pine specially invited the gold medal-winning director of Sprite Tao Zhe to shoot this commercial. In order to pursue the aesthetic effect, Hu Yanbin opened the door for two full days that day. After eating a hundred cans of root beer, even my fingernails were bleeding, and then I had to play the electric guitar violently. Although I was smiling, it was actually "unspeakably painful."

Keywords: Advertising - A - Sneakers

In May 2004, Hu Yanbin completed the filming of his first commercial since his debut in Shanghai. Although with the increasing popularity, record companies often receive invitations from various types of advertisers, but in order to fit Hu Yanbin's identity and not want too many commercial elements to damage his music creation, the company is helping him accept We are also very cautious when advertising. However, when "Eight Horses" sports shoes offered an olive branch to EMI and Hu Yanbin, after several considerations, the company finally became "heartbeat". Those who can shoot sneaker commercials are all king-level artists! Andy Lau, Nicholas Tse, F4, and Adu are all very popular artists.

Of course, the invitations from advertisers and sneaker companies are naturally full of sincerity: this time Hu Yanbin is invited to be the spokesman for the sneakers of the younger generation of "new and new humanity". What he likes is the youthful atmosphere that Hu Yanbin exudes from the inside out. He is noble but not His proud "kid king" temperament and, more importantly, his superb musical talent have made him extremely popular among his peers. Therefore, such an artist with such potential as commercial cohesion and returns endorses the brand's sports shoes. I firmly believe that Hu Yanbin's "appearance" will definitely create a bright prospect for our sales!

At the shooting scene, the sneaker advertiser also used the scene describing the father-son relationship in Hu Yanbin's "Dad, Don't Pretend to Be Cool" as the "background template" for this sneaker advertisement, and also specially found a pair of shoes for him. A pale-haired "dad" plays together. What's interesting is that in order to reflect the age and state of being a "father", the director also specifically asked for make-up to pad his belly and fill it with plastic foam. Although the advertising shooting time was extremely tight, the naturally lively Hu Yanbin also won the love of everyone while working, and with it he gained a new nickname "Crayon Xiaobin". It turns out that Binbin was born with dark and heavy eyebrows, but people who didn't know better thought that he didn't put on makeup properly and made it so dark on purpose. The makeup artist joked that his eyebrows looked like Crayon Shin-chan, but he accidentally said this loudly. Everyone in the advertising team knew about it, and everyone in the advertising team started calling him "Crayon Bin". Binbin acted very innocently about this new nickname and said with a smile: "Eyebrows are natural." Why do everyone think it’s a painting, and even if it’s black, why should I be associated with Xiaoxin? ”

Keywords: Advertisement——B ——Maybelline——I WANNER BE

After filming the sneaker commercial, Hu Yanbin was immediately "targeted" by the internationally renowned cosmetics brand Maybelline, and was kindly invited to compose the first Chinese version of the theme song for Maybelline to enter the mainland. . A well-known international brand is extremely selective when selecting spokespersons or other image personalities. This year, they chose international superstar Zhang Ziyi as their brand spokesperson. In order to further consolidate the Chinese market, they also decided to use the Chinese version of the song in an advertisement for the first time. Hu Yanbin was the person who made their eyes light up. He was young, highly imaginative and creative, well-known, and especially had a considerable number of female fans. All of these made him their ideal candidate to sing the theme song, so it was a natural progression. With the song "I WANNER BE" that everyone is about to hear.

Keywords: Asian Cup - theme song in Chinese and English - Declaration

On July 17, the opening match of the Asian Cup kicked off in Beijing, China. The 2004 Asian Cup will kick off with a grand celebration of the 100th anniversary of the founding of FIFA and the 50th anniversary of the founding of the Asian Football Confederation, and will show the wonderful scene of the Asian Football Festival in China.

The 2004 Asian Cup Host Committee specially invited Hu Yanbin to compose, produce and sing the theme song "Declaration". When Hu Yanbin was preparing for his third album, he felt very honored when he received the task of composing the theme song for the Asian Cup. It was very satisfying to be able to write a song for such a grand football event and to be able to sing it on stage in the final. With his personal music style in the process of transformation, he uses a very powerful rock style to express the charm of football, and uses the enthusiasm of young people to express his love for football. In order to promote this song throughout Asia, the Asian Football Confederation Organizing Committee specifically requested that the theme song of the Asian Cup should not only have a Chinese version of "Declaration", but also an English version of "Take me to the sky" and an electronic version. The theme music allows this song to shine throughout Asia.

For such a young mainland Chinese singer to win the favor of the AFC with his strength, Hu Yanbin can be said to have set another brilliant record. From July 17th to August 7th, Hu Yanbin’s voice will be heard throughout Asia, singing cheers and vitality, singing a declaration of life, and raising the profile of Asian football.

Keywords: Drama - The Legend of Jing Ke - Beauty

This year's historical drama "The Legend of Jing Ke", which has the largest investment from Century Hero Company and the strongest cast, has also recently held a large-scale media event At the meeting, it was announced that Hu Yanbin had been selected to sing the theme song "Beautiful Beauty" for this year's super-produced drama.

The producers of this historical masterpiece not only spared no effort to create spectacular and tragic war scenes, but the majestic momentum of the Qin army's campaign across the world can be clearly seen in the film, with thousands of troops marching and thousands of horses galloping. The atmosphere cannot be ignored. It is touching, and it also stars super-cass including director Li Huimin ("New Dragon Inn", "Swordsman", "The Legend of the Condor Heroes"), actors Liu Ye, Peter Ho, Qu Ying, Zhang Tielin, etc., which makes everyone interested. This series is full of expectations. Good film and television dramas are unambiguous in terms of music, and "The Legend of Jingke" is certainly no exception. Singing this kind of historical drama music for the first time was full of challenges for Hu Yanbin. When he composed "Beautiful Beauty", he did not pay attention to the heroic feats of the first assassin in history as usual, but quietly slipped into this final scene. In the heart of a strong and resolute man, discover the small piece of soft land under the resolute appearance. This is the secret destination of the hero at sunset, and the only tenderness of the tough man. Such sentiments are all poured into "Beautiful Beauty" "Wine made with swords is tasteless, who can drink a cup..."

No wonder everyone at the press conference of "Jing Ke" gave "Beauty" a very high evaluation. Century Hero Company's Even before the press conference was over, the boss couldn't wait to run up to the podium to express his great appreciation to Hu Yanbin for the song, and even made an appointment in advance for Hu Yanbin to compose songs for many idol dramas they would invest in next.