What was the public relations performance of Nongfu Spring in the Nongfu Spring incident? How to evaluate

Nongfu Spring is a bit "muddy" 265438+A recent article in the 20th Century Business Herald said: The results of 164 indicators tested by the National Testing Laboratory of the United States show that 32 samples submitted by Nongfu Spring are 2- 10 times better than the FDA bottled drinking water quality standard, and 45 samples are better than the FDA bottled drinking water quality standard10. This unexpected test result, coupled with the threat that Nongfu Spring intends to sue Jinghua Times and demand 60 million yuan for reputation compensation, especially the incident that Little Blue Hat was stabbed in Weibo, made public opinion suddenly shift its attention, from paying attention to the quality of Nongfu Spring mineral water to questioning the credibility of Beijing Times' report on Nongfu Spring. But 2 1 century business report still thinks that there is evidence that there may be quality problems in Nongfu Spring.

My personal opinion is that the media must be professional when dealing with food quality and safety issues, otherwise it will seriously hurt enterprises. After all, enterprises have solved many jobs. If they don't do evil on purpose, the media should grasp the scale and not kill them with a stick. In reality, we see that the media is too strong. Recently, I don't like Zhang Shaogang more and more. In the latest issue of Yours, Yao Jinbo, CEO of 58 City, said that he wanted to bury Zhang Shaogang for a long time. Although this is a joke, Zhang Shaogang always takes a condescending attitude towards business owners. This is also a microcosm of the attitude of some media towards enterprises.

Of course, this does not rule out the possibility. Nongfu Spring has quality problems and high public relations. Let the facts test it. Government departments will definitely step in and give a final statement.