Compared with Pleasant Goat, the animation level of 100,000 jokes is high or low.

The new animated work "The Legend of the White Snake: Origin" landed in the cinema, and immediately gained a high score of 8. 1 on Douban, which was also well received on major social platforms. Although the production cost of this video is as high as 80 million, it only earns 45 million box office, but the box office is gradually increasing and has begun to show a counterattack.

The good performance of "The Legend of the White Snake: The Origin" makes "The Rise of the Country People" become a hot spot again, and also makes the domestic animation market get more attention. In the upcoming "The Most Crowded Spring Festival File in History", there are also three animated IPS for children, namely "Bear in Primitive Times", "GG Bond in the Year of the Pig" and "Piggy Peggy in the New Year" (co-produced at home and abroad), and the competition is fierce.

However, the fluctuation around this "No.1 IP" has never stopped. The TV series lost money on animation, the derivatives flooded, and the film performance was difficult ... Pleasant Goat, the last Chinese zodiac film of Pleasant Goat and Big Big Wolf, has only earned 67.65 million box office so far, and then the production of this series of films was stopped conveniently.

Pleasant Goat and Big Big Wolf are not the only ones who have experienced similar twists and turns. In the case of imperfect industrial mechanism, a large number of animation works are plagued by piracy crisis, talent shortage and narrow market space, and countless high-quality IP and animation companies die. On the contrary, some opportunists use rules and market loopholes to dig gold, which further worsens the industrial ecology. It was not until the rise of Internet film and television companies and video websites in recent years that some development and breakthroughs were brought to the industry.

It can definitely be called "the first in the country." But the greater influence did not help Pleasant Goat and Big Big Wolf get rid of the similar fate of their baby daughters and good mothers. The problem of upside-down costs and benefits remains unresolved. With the help of technical updates and policies, the production cost of original animation has been greatly reduced, but the production cost of Pleasant Goat and Big Big Big Wolf is still as high as 30,000 yuan per episode.

Under all kinds of troubles, until the original annual total revenue of electric power was only100000 yuan, no profit was realized. Huang Weiming, the general director of Pleasant Goat and Big Big Wolf and the "father of Pleasant Goat and Big Big Wolf", once commented on the situation of animation: "Everyone just knows that there is this animation, but there is no market to give it value." In order to enlarge the value of IP, the original forces turned their attention to the film market. This is an extremely risky decision, because the animated film market in Guo Man is desolate.

Just as Pleasant Goat fluctuated due to team changes and strategic adjustments, a new generation of Guo Man, represented by Bear, began to exert its strength to seize the limited market space. "Happy Goat in the Year of the Sheep" and "Snow Mountain Bear Wind" set a new box office record for Guo Man movies with a score of 27 1 10,000, and then set their own box office records several times. It was also from the beginning that the position of "the first IP in the country" in many people's minds changed hands.