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An interesting lawsuit involving Jaguar Land Rover and Volkswagen Group
Similarly, traditional car companies are really weak.
According to foreign media reports, Jaguar Land Rover recently filed an application with the U.S. International Trade Commission (USITC) court to ban the Volkswagen Group from importing a number of off-road vehicles and SUVs to the United States. Jaguar Land Rover was not satisfied, and it again District courts in Delaware and New Jersey filed lawsuits seeking compensation from Volkswagen Group.
Mainly because "these companies have incorporated technologies developed by Jaguar Land Rover and protected by their patents without any permission from Jaguar Land Rover." The "technology" mentioned here refers to Jaguar Land Rover first used the "Terrain? Response all-terrain feedback adaptation system" patent in 2004. This patent has now evolved to the second generation.
To put it simply, the "all-terrain feedback adaptation system" can select the corresponding driving mode with one click according to different terrain and road conditions. The starting point is to make off-roading easier. Includes Track, ECO, Comfort, Grass/Gravel/Snow, Mud, Sand, Rock Crawl, Wade and more modes.
Jaguar Land Rover believes that the Volkswagen Group's off-road vehicles and SUV models have mud, sand and other driving modes similar to Jaguar Land Rover, so it sued the Volkswagen Group to the U.S. court.
The models involved in the lawsuit by Jaguar Land Rover include almost all products sold by the Volkswagen Group in the United States with certain off-road capabilities, including Audi Q5, Q7, Q8, A6? Allroad, e-tron, Volkswagen Tiguan, Lamborghini Urus, Porsche Cayenne, etc.
In fact, Jaguar Land Rover notified the Volkswagen Group of suspected infringement for the first time as early as 2018, but the other party turned a deaf ear. Jaguar Land Rover said it was intolerable, and this massive lawsuit was launched.
It is well known that among the off-road vehicles, SUVs, pickups and even crossovers currently on sale around the world, there are many models with a "one-button switching driving mode" function similar to Jaguar Land Rover's patent, but Jaguar Land Rover chose the Volkswagen Group. Except for Volkswagen, other brands did not receive corresponding legal letters.
Is Jaguar Land Rover going to "take a hit from the bottom of the cauldron" for Volkswagen in the US market? In fact, the above-mentioned models do not have much competition with Jaguar Land Rover. Moreover, the imported Volkswagen brand cars do not have a large market share in the United States. Jaguar Land Rover is just trying to show a gesture of safeguarding rights.
At the same time, some netizens commented that Jaguar Land Rover is suspected of showing off its patents. After all, it is too common to switch driving modes with one button. Jaguar Land Rover is focusing on the public in the US market. Does it want to make more money? What about eyeballs? However, this wave of lawsuits may be difficult to arouse controversy and attract widespread attention from consumers.
Melon-eating people love to watch gods fight the most, but the results will not come out until 10 months. They have long been forgotten by the masses. Will the lawsuits brew and ferment and attract continued attention? , I’m afraid it’s difficult. At the critical moment, representatives of Jaguar Land Rover and Volkswagen of America declined to comment on the ongoing litigation. Lamborghini declined to comment, and Audi did not officially respond.
Compared with another recent high-profile war between China and foreign countries, He Xiaopeng responded that "someone in the West" (alluding to Musk) will be beaten to death by us for autonomous driving. Nothing. The top star's move brought out the old and new grudges between Xpeng/Tesla, pushing the two new forces as well as industry topics such as lidar autonomous driving to a climax. It also pushed Xpeng Motors' stock price to skyrocket for three consecutive days, and its market value Jumped to more than 50 billion US dollars.
This should be the highest level of fighting. There is no harm without comparison. It feels like workers in traditional car companies have been hit hard in their hearts.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.
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