Marketing people's daily lives

The canteen buys water to drink after meals, and seeing this goods triggers the occupational diseases of market people.

Experience: among the many drinks in the refrigerator, I was attracted by the packaging of this new product. There is a promotional advertisement on the refrigerator: new product, 5.5 yuan. Then I looked at the brand, followed by the trade name, bought it, carefully looked at the package and looked at the words on it. I took a sip after opening it, and the taste was not very distinctive.

So all kinds of frameworks came out.

Environment: The competition in the beverage industry is fierce, and new products are constantly produced.

Brand: Unity

Pricing: 5.5 yuan RMB.

Packaging: Full bright background, cartoon characters and special bottle caps.

Beverage name: Xiaoming

Concept: making herbal tea

Copywriting: cold jokes, sneer index

Target market: students

Positioning: Herbal Tea-New Concept Beverage

As can be seen from the top experience, packaging is the first to attract my attention. With bright colors as the background and an anime character, it shines in many tired packaging.

Secondly, pricing, the new product of 5.5 RMB barely makes me willing to pay for the experience.

Brand, there may be many new products that do well in the above two points, but if they are unfamiliar brands, I may not buy them.

Trade name and concept Xiaoming, not what XXX tea is the main title, but what tea is explained by the subtitle.

Copywriting joke+sneer index, although really boring and not funny, but the cold subconscious has been passed on to the whole body, making people "feel" colder when drinking.

I don't care about cold bubble technology. It tastes just so-so, but I may try other flavors next time.

? Generally speaking, I personally feel that its marketing success lies in the packaging design and concept, and the premium also overflows on it. Visually, the product life cycle will not be very long, and the packaging design can make people willing to pay the price of experience, but the taste is not enough to make people feel good about the second purchase.

? Oh, the above content is purely full.