WeGame is dead? Once threatened to capsize, now it has become a joke.

"There are no games to sell and even if you put them on the shelves, players are afraid to buy them".

WeGame, which once threatened to turn over steam, can only survive and become tencent games's starter. As early as 17, Tencent began to lay out its own wegame platform and renamed its TGP to the current WeGame. But now it is 202 1 year. WeGame can't compete with steam, and there is a trend. Why?

First, let's learn about the background of WeGame. After changing its name to WeGame, when they threatened to do the China version of STEAM, their tone was unusual. In addition, behind WeGame is Tencent, which has a huge user base, and Tencent has also given such a platform considerable resources. The battle with steam is basically a win-win situation. Even if you can't win steam, it's not a problem to put pressure on it. But now this situation is really not enough!

But by 202 1, the number of stand-alone games on WeGame platform will add up to several hundred, which looks like a lot, but compared with tens of thousands of games on Steam, this number is really not enough, and most of them are games of small workshops, which is beyond the imagination of 3A masterpieces.

First, WeGame has entered a highly mature platform market. Steam has trained a large number of users in China since it supported Alipay on 20 15. These users have accumulated a lot of games and interpersonal relationships in the previous "Occupy G" season. If there is no special reason, such as the government forcibly blocking Steam (which is impossible, as I said above), it will only transfer people.

Second, WeGame has little appeal to domestic players of stock games and low appeal to new gamers. Steam is an international platform, and we can see the embodiment of various languages and cultures. As a new platform, WeGame can hardly attract the support of game developers from other countries in a short time. It can be said that WeGame can only attract domestic developers for a long time. Although the slogan of players supporting domestic products is very loud, in fact, everyone knows what games they buy more.

Thirdly, WeGame entered the game platform field too late, facing not only the problem of attracting new developers, but also the competition from major game manufacturers to build their own platforms. Even if Steam has no advantage in this respect, Steam can continue to support it with the cooperation agreement, and WeGame is basically impossible to attract the support of big manufacturers.

With these factors, it is the influence of the monster hunter world event that officially sentenced WeGame to death. In order to introduce this game, Tencent has spent a lot of thoughts, not only paying for the promotion of this game, but also cheaper than the steam version. The cheap price was solved by Tencent itself. I didn't expect what happened later to hit Tencent in the face and it was taken off the shelf in less than four days.

WeGame, or Tencent, as the first attempt to move towards genuine single-player gamification in China, eventually collapsed because of this operation. This incident has also completely hit the confidence of domestic players. Later, "stellaris" also died, and solo players and the uncertain censorship of it were completely desperate.

Tencent also began to go astray because of this incident. They took a very simple and rude way to bring in some online games! First, all "Sword Net 3" and "world of tanks" are pulled into the platform. Wegame platform has become a platform for frying cold rice. Many players' first impression of wegame is those old games, and then they think wegame is a cold rice platform. The second is to drag Tencent into some of their own games more rudely, which leads many players to mistakenly think that wegame platform is a launcher, LOL, crossing the line of fire, counterattack and so on. And few people have direct contact with things outside this game. So this self-proclaimed "domestic steam" began to become the first launch of online games and even Tencent XX games!

It is true that we can see that the starting point of WeGame is still relatively high. His downfall has problems of timing and censorship, but more needs to reflect on Tencent's own internal problems.

"When you are like God, because the emperor protects you. Now that the emperor doesn't protect you, you naturally feel that there is no heavenly help "(1992 Stephen Chow version of the duke of mount deer butyl 2). I wonder if penguins realize this.