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Explain the speech and its characteristics
Speeches have the characteristics of general articles and should meet the requirements of writing general articles. However, the speech draft is a practical style written to meet the special needs of speech. Because the audience of the speech is different from the general article. A written speech should be spoken by mouth, and its target audience is the audience. People who listen to the speech generally have to listen to the end and can't choose. Unless they really can't listen anymore, they quietly quit. The audience of general articles is readers. Readers are free to choose their own articles, read them if they want, and don't read them if they don't want. If you don't consider this difference in writing a speech, it won't have a good effect.
The characteristic of a speech is that it is delivered directly to the audience through the speaker's practical activities in a specific time and space, mainly as follows:
sociality
Speech is a social activity, not talking to oneself, but a speech for a wide audience, hoping to produce results. The speech has both a speaker and an audience. So it is social. That is, if there is sociality, we should pay attention to social effects. This effect is mainly reflected in the speech. The target of the speech is the audience, and the audience is the critic and examiner of the speech. How to communicate with the audience is the first thing a screenwriter should consider in order to make the speaker have a warm response from the audience. We should consider not only the speech itself, but also the audience. A writer must adapt his speech to the audience.
The content of the speech should reflect the social problems that millions of people care about and the things that people are familiar with and interested in. At the same time, we can't accommodate some listeners' unhealthy or superficial hobbies and interests. However, the speaker does not blame the audience, but uses the content of the speech to impress and win over the audience. Especially with the popularization of education and the improvement of scientific and cultural level, Toastmasters will be recognized and used by more people, thus showing its increasingly obvious sociality.
sound
Speech should turn silent language into spoken language. After the speech is written, its purpose is to tell others. Therefore, it can't get rid of the characteristics of sound. This is one of the problems to be considered when writing a speech.
To give full play to the characteristics of a speech, it is necessary to make it catchy. "catchy" means "listening" means listening. The so-called "catchy" is no different from ordinary speech. The so-called "listening" means that people sound as if there are no obstacles, just like listening to what they usually say. If the speech is well written and can stand the test of speaking and listening, it can give full play to the role of exchanging thoughts and feelings.
If the speech is catchy and catchy, it is necessary to work hard on language materials-vocabulary and language organization-grammar, so as to be consistent with modern spoken English. Therefore, after the speech is written, don't read it as an article, but as a sentence to see if it is both catchy and fascinating.
Writing a catchy speech is not only a matter of skill, but also closely related to ideological content. If you say it smoothly, the meaning must be clear; I can't hear you clearly, but it is necessary to express my thoughts clearly. I have to put words in my mouth, say them in my heart, and the meaning will reach the ears of the audience and be printed in everyone's heart. Therefore, the language of the speech is especially popular, concise, easy to understand, and pays attention to the sound.
(3) Integrity
Speech has its own system and integrity. A speech is a comprehensive reflection of the depth of the speaker's thoughts and breadth of knowledge. In the preparation process of writing a speech, we should consider the theme and purpose of the speech, and understand the time, space environment and audience during the speech; At the same time, the speaker's own expressions and actions should also consider the use of speech language. These related elements constitute and stipulate the integrity of the structure and content of the speech. Any speech presented in a single structural form without integrity cannot constitute a perfect and effective speech. For example, if we only pay attention to the pronunciation of the speech, only pay attention to the application skills of language and sound, and ignore other factors that make up the speech, then we can't reflect the overall function of the speech.
Therefore, when writing a speech, we must proceed from the whole. First of all, we must clarify the purpose and establish the pattern. Without a clear purpose, a speech will become a casual conversation without center and focus. Without mode, there is no clear procedure and level in speech, and there is no strict logic. What you say will not only be incoherent, but also lack logical persuasion. Secondly, the language should be simple and the feelings should be sincere. Clear, unpretentious, solemn and elegant language, coupled with the speaker's emotional use, will add attractive colors and touching power to oral English. Then there is the change of voice and enthusiastic attitude. A speech written in words is silent. If you want to turn silence into sound, you should pay attention to the change of sound and make it beautiful and pleasant. If there is no change, the audience will get bored. And a warm and comfortable gesture will also add a lot of color to the speech. In a word, the speech and each part are interrelated and interdependent, forming an inseparable whole.
(4) existence
Speeches are usually prepared in advance for use in speeches, but they are not immutable. The speaker should face the audience when speaking, and the audience will respond to the speaker or the content of the speech in time: either agree, question, object, be interested or indifferent. The speaker can't ignore the audience's various reactions, but should adjust his speech at any time according to the audience's reactions and live effects. Even if there is a predetermined speech or draft, we should use it flexibly and actively change the structure of a certain part of the speech in time to meet the needs of the audience. For example, if you tell a question in detail, it will make the audience very tired. When the audience is confused about a question, the necessary repetition will appear. When the audience disagrees, the speaker should keep a cool head and an open-minded attitude, and be good at changing the subject instead of blaming the audience. When the audience feels tired, they can insert humor and jokes appropriately.
Therefore, when writing a speech, we should fully consider its presence and pay attention to the flexibility of the content on the premise of keeping the content complete. It is necessary to have both a simple outline and detailed content. When explaining the main or difficult problems, we should reserve a few examples that can explain the problems for use when necessary. Don't be too casual when using humor and jokes. Plan ahead where to insert them.
(5) Authenticity
Speech is different from the creation of literary works, which can be exaggerated and fictional. The speech must be correct in theme, clear in point of view, true in material and must tell the truth. In other words, the speaker must establish a correct world outlook and observe, analyze and solve problems with the viewpoints and methods of dialectical materialism and historical materialism. What the speaker affirms, denies, praises and condemns must be clear and unambiguous, and must not be specious or ambiguous.
The purpose of the speech is to publicize, persuade and educate people. To this end, the speaker must first have an honest and scientific attitude. In the speech, the materials used must be realistic, not sloppy, not casually pieced together or imagined, whether it is direct or indirect, whether it is indirect or quoted, it must be accurate, reliable, true and credible. The so-called authenticity means that the selected materials should be accurate and absolutely reliable. The extent, degree and scope of the truth, as well as a detail and a figure, must be well founded.
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