How do Taobao sellers do Weibo marketing?

How do Taobao sellers do Weibo marketing

First, pay more attention to yourself, and then let more people pay attention to your Weibo. However, normally speaking, a person's ability is limited, and he has no experience, so the promotion efficiency is not high. In fact, there are professional network promoters, so you can ask them to help you promote it. According to my observation, the recent habit is to use hot news keywords, and then add these keywords to your Weibo. For example, the recent divorce in Fengzhi has been copied with great fanfare. If you mention this keyword in your own published Weibo, then take a snack to think of an explosive point of view, attract others' attention and catch others' eye, and you will succeed. The key is that you should have a keen sense of smell, find those keywords that are about to be hot or hot to improve your attention, and then you will succeed. How to do marketing in Weibo

Where people gather, there is marketing, so in the face of such a huge user group, no enterprise can turn a blind eye. Weibo marketing, however, is not a simple registration, just send some content, so how can enterprises carry out Weibo marketing? The author thinks that an enterprise's marketing in Weibo has the following "four parts": Step 1: overall marketing planning scheme in Weibo Step 2: flexible account maintenance system in Weibo Step 3: complete internal exchange training system Step 4: accurate data analysis and feedback

References:: weiboyx./weiboyx/ 2119251144.

Skills and experience:

1. Blog promotion should focus on the products or brands to be promoted, so the homepage of the blog must be well planned, and the sections should be concise and clear, and each section should be purposeful-promote your products or brands.

2: blog post is the essence of blog marketing, and good article content can attract readers to browse, not just for the purpose of promoting brands.

3. It is very important to plan the content of blog posts. Just like a magazine, different pages are planned, and each page has different themes. For example, I used to promote a pet grooming school, so I will plan the following sections:

(1) Positive dynamic information of the enterprise or the project;

(2) List a question-and-answer module, which is used to collect knowledge that users want to know, such as how much it costs to learn pet grooming, how difficult it is to learn pet grooming, and other issues that users are very concerned about. List a module in detail to facilitate customers' browsing.

(3) User-experience articles (list the articles about students' feelings and experiences at school)

(4) Positive news information in the industry (for example, positive news about the prospect and salary of pet groomers in the industry)

(5) Knowledge articles about pet grooming

4: Add friends from blog-related industries and industry circles (4). )

5. Persevere and keep updating articles (the key point of blog marketing is to enrich the content, and the second is to maintain the attention of bloggers. If you haven't updated articles for a long time, maybe the attention you maintained at that time will be weakened)

6. Leave a message on other people's blogs and reply with comments.

how to do Taobao's marketing in Weibo

Let's talk about how to use Weibo for marketing in taobao guest:

Fans

In fact, the most important thing in Weibo is "the number of followers", that is, fans. If no one pays attention, it is meaningless to release taobao guest. So first think about how to be a fan, including the positioning of Weibo's content (if it is to be used for taobao guest, the content will be slightly oriented towards Taobao), such as professional "fashion" Weibo, "clothing collocation" Weibo, "Taobao shocking review" Weibo, "beauty makeup artist" and so on. Then use topics # # and @ to promote content and interaction. Make the fans first!

You can use automated tools to register some Weibo accounts, you think. If you have 1 trumpets and pay attention to 5 people every day, that's 5,. If 1% people pay attention to you in turn, you can get 5W fans every day! This is not a small number. You can use these trumpets for direct marketing, or you can use these trumpets to send Weibo and send private messages to recommend your main Weibo and gather all the popularity in a Weibo!

I would like to share a little "skill" with you here, that is, brushing fans. Why brush fans? The reason is very simple. There are two Weibo, one with 5, fans and the other with 5, fans. 9% people will choose the latter, that's for sure. Therefore, it is very important to build popularity. Sometimes it is not necessary to be in the middle of the rules. People who take shortcuts often make money before others!

Maybe someone will ask: Do we have so much time to register trumpets, upload avatars, and then pay attention to our Lord Weibo? Everyone should change their ideas, be good at investing, and hand over what they can't do to others. There are a lot of fans on Taobao, so why don't you just find them directly? It saves time and effort, and it is once and for all!

guerrilla warfare articles

so if we don't have a certain number of fans, can't we carry out marketing? Of course, there are so many functions in Weibo, and there are still many places we can use!

1. Make good use of micro-groups

This is very important. There is no threshold for joining micro-groups, and the popularity of micro-groups is very strong now. After joining micro-groups, Weibo will become a group, and all group members can see it!

As for what kind of micro-groups to add and what kind of Weibo to send, you should use them flexibly in combination with the content you want to promote!

2. Make good use of the comment and forwarding function

If you comment on other people's Weibo, you can bring some hidden advertisements by the way. Remember to @ others, the people who have been commented and @ will be prompted, and 9% of them will click to view it!

3. Make good use of the private message function

Private messages can be sent to your fans, and links can be sent directly, and 95% of people will check them when they receive them. Pay attention here: don't send private messages too frequently, and don't be too strong in advertising intention, otherwise it will arouse the resentment of fans, and it will not be cost-effective to delete your attention.

Last but not least, two points:

1) Making promotional information is the most effective, but the commission is relatively low

Because making promotional information is the favorite of online shopping enthusiasts, but the commission of this kind of information is low, but there are also very successful ones. There is a real case around me. A friend Sina Weibo has millions of fans (n Weibo) and made "the craziest promotional activity of Taobao all year" through Sina Weibo. When you bring it to the taobao guest activity page, taobao guest earns more than 2, yuan a day (confidential information of friends, I can't tell you the specific address of Weibo)

Besides comprehensive promotion, you can also select it, for example, to promote taobao guest for wheat bags. In this case, the commission is more generous

2) Simple information+advertisement

Weibo content should be absolutely attractive, such as releasing a clothing match. There is no skill, just a Weibo that is easy to be broadcast. With a piece of relevant advertising information, I have tested it well. Make good use of the content to attract broadcast, so that this URL can cover more users.

At present, these are the two methods that I use Weibo to do taobao guest most.

Every day, about 1 Weibo articles are published, and there may be an advertisement message in so many Weibo articles. Because my Weibo is still in the training period, I can't interfere with it with too much advertisement information because I guide the activity of listening fans through content guidance. With the increase of listening number, I believe this Weibo will become more and more powerful in the future.

These are my simple views on Weibo at present.

The development of Weibo has just begun. As I said just now, operating Weibo has something in common with operating websites. Take Sina Weibo as an example, the most popular grassroots Weibo is relatively entertaining, such as the selection of cold jokes, the selection of best jokes, classic quotations, wonderful jokes and so on. However, with the continuous development of Weibo, there will be more and more markets to operate. Give full play to the wisdom of our webmaster. Take taobao guest as an example, you can set up a theme Weibo such as Taobao boutique discount recommendation, Taobao spike recommendation, new and exotic commodity concentration camp, etc., directly combine with taobao guest, screen out interesting, interesting, meaningful and valuable products for users in an artificial form and recommend them to your Weibo, and accumulate them through such a channel, with graphic and link. In fact, from the beginning, we cut into the marketing point of Weibo, taobao guest. For example, we can further subdivide it. We can establish a "Best Quotations of Taobao Evaluation" to collect the best evaluation contents of Taobao shopping in various stores. When users see it, they will definitely be curious about the past, which invisibly achieves the purpose of publicity and marketing promotion. What I am talking about now is something that can be tried and no one has done yet. At present, there is a Weibo named "Taobao Cuisine" on Sina Weibo, with about 7, fans forwarding and commenting very well. You can refer to how taobao guest uses Weibo for marketing

1. Put the products you want to promote on your Weibo

2. The conditions for marketing with Weibo are: you must have enough fans, otherwise you can't use Weibo for marketing, that is to say, the marketing fails

3. How to say it is risky, because your fans see that you often advertise, and they are unhappy and will shoot you in minutes.

4. Only by holding certain skills can you succeed! How to do a good job in Weibo marketing?

What I want to talk about today is how to do Weibo marketing for enterprises that are new to Weibo business, and how to make themselves excited while making our users excited. Because I have always felt that your mood will be conveyed to users only after a job is done by yourself. First of all, since we are talking about marketing in Weibo today, I don't need to waste my breath on why Mao wants to do marketing in Weibo. Let's go directly to how to do this. Of course, before we do it, we must first understand several points: If enterprises (especially e-commerce) want to do Weibo marketing, we must understand several points. If we can't do it, we should not do it. Doing it is also a waste of manpower and material resources. Everyone is very busy. Why bother? The first one: the boss should pay attention to it: if you want to make good use of Weibo, the business leaders should figure it out first, especially for e-commerce companies. Leaders spend some spare time in Weibo every day. Leaders have their own excitement, but we below have * * *, don't we? And the boss pays attention to it, so that he can support you and give you the resources you want. This is the same as e-commerce. Many bosses said that we should open a shop online because of a temporary * * *. As a result, in less than two months, they asked for how much sales they wanted, and they would tell you what others were like. I believe that most students who do operations are more or less depressed. Therefore, leaders must pay attention to it, which is a very critical point. Second: Weibo, the certified personal of the business leader, is also very important. He can say that the official Weibo is not convenient to release the content. Saying something unpleasant is also very important in crisis public relations. I can give you some examples of this: we generally do Weibo marketing maintenance for our customers, and we will establish a dandelion-shaped microblog matrix which is mainly based on the official Weibo and radiates to the leader Weibo, the brand Weibo and the attribute Weibo (new). Among them, the official Weibo mainly exercises the functions of publishing information and brand promotion; Weibo, the leader, does CEO marketing to promote personal brand value and expert role. In this way, your official Weibo, representing the official CEO, and Weibo, representing the individual's personal color point are completely different from the official's, so it can be said that many things that are inconvenient for the official to say, Li Guoqing and Weibo of Lao Liu, are very interesting. Everyone will know that in fact, these war of words may be met randomly, but once they are met, they can be made into a kind of public relations behavior, which will make your customers feel that you are not far from JD.COM. Isn't Lao Liu there? If you have any list questions, I can directly ask @ Lao Liu. This is a very cool thing, and sometimes it is even cooler than looking for customer service, because the customer service is still official and the personal color of Lao Liu is relatively heavy. Third: this is a very helpless problem, which needs resources to cooperate. Think about it, a maintenance team in Weibo works hard every day to do maintenance and activities. You don't give any page resources to official website. For Weibo, official website's resources are sunshine and angels. For Weibo's marketing team, the requirements are very low. If you give a little sunshine here in official website, we can be brilliant. But don't give me no meaning at all. It's ok to give me no resources. We only have one request: give me money. Not even money? Then just leave. In fact, Weibo marketing really doesn't need to spend too much money, especially in the early stage. It is very important for our team to do it carefully and do it step by step first, especially in the early stage, I can say that it has no effect at all. You didn't have a number in the early stage, so what's the point of giving you a large forwarding? What users have accumulated is useless, and people don't know what you are doing when they read it. To sum up, the three points mentioned above are that the boss should pay attention to it, and the money can be given less but the resources should be given. This is a prerequisite. Only when these are available can we enter the next link of basic fan maintenance. 1. According to your industry segmentation, as well as your user base, Make different labels and make different Weibo beautification pages. 1. Improve your basic information: there must be several points: for personal Weibo, the label setting is generally: +2 hobbies +2 industry contents +1 personalized label. For enterprise Weibo, it is the problem of enterprise introduction, which is clear and concise, what to sell, what is the advantage, how big is the scale, and what will convince customers at a glance. This is a very basic thing in Weibo. For a new Weibo, these are just like the front end of e-commerce website design, which is a user experience problem. Let's not say so much about this basic thing. Here is the content maintenance, which is what the stupid bird said just now that I want to publish. According to my experience, the reasonable daily publishing quantity in Weibo is 1-15, which is biased according to the demands of target users. 1. Current news: 3-4. 2. Product introduction in our store: 5-8. 3. Classic sentence: 1-2. 5. Interesting events/jokes/hot videos: 2. 6. Information about industry celebrities and gossip stars: 1. 7. Fan interaction/forwarding: 1-2. I emphasize that this is the publishing frequency of Weibo in the early stage. For the copywriter who is responsible for writing Weibo, If you find a literary copywriter, she writes * * *, and your users are also excited. no