Volkswagen employees tell you the mentality of people who buy Skoda.

As we all know, Skoda is a well-known brand under the Volkswagen Group. In China, Skoda's market positioning is lower than the public's demand for low-end brand cars, which makes Skoda's competitors not Toyota Honda, but only independent brand cars like Beijing Changan. Why buy Skoda? What is the psychological state of people who buy Skoda?

1, cost-effective, much higher than the public.

Friends who know Volkswagen need to know that the production mode of Volkswagen Group Company is highly modular design and highly versatile parts. MQB service platform can not only make Audi Volkswagen, but also make Skoda LaVida. So some people say that many Volkswagen cars are essentially the same except for their appearance and well-known brands. But the difference is that the prices of different brands will be different. Take Kodiak as an example, the three major pieces are the same as Tiguan L, and the equipment is no worse than Tiguan L, but the high price of Kodiak is basically equivalent to the starting price of Tiguan L.

2. All the people look the same.

Volkswagen's design style is very serious. There is a funny joke that Volkswagen only has one car, that is, POLO. If it gets longer, it will be Volkswagen Passat. If it gets longer, it's called magotan. If it gets longer, it's called Volkswagen Phaeton. When it gets longer, it will be Touran. If you add three back seats, it will be Xia Lang. If the chassis is widened, it will be the Volkswagen Touareg.

3. The car feels better than the public.

Skoda's car is based on BYD Group's Zebra Zhixing system software. As a domestic system, Zebra Zhixing is definitely much better than Volkswagen's car in terms of functional richness and application experience.

However, the relativity of Skoda is also flawed for the public, for example, the material is very general, and the main performance of sound insulation is not good. However, in the face of huge price fluctuations, many people can accept this shortcoming. And Skoda is also a joint venture suv, which is always higher than driving a domestic car, so we also want to buy Skoda.

Million car purchase subsidy