How to improve the popularity of Weibo?

What Weibo does is the forwarding rate, and the audience is actually second. As far as my Weibo is concerned, the daily broadcast rate is around 2000. Some people will say that you have a high audience, which is normal, but it is not. There are many details here. Today, I will share some of my experiences with you without reservation. Weibo's positioning should first have a clear positioning of his Weibo, and determine what his Weibo theme is (jokes, quotations, constellations, hot topics ...), so that the audience can understand you and easily find their own audience. Learn to design your own Weibo 1. From personal data to skin selection. To be consistent with the theme of Weibo, bloggers think that you are really playing Weibo with your heart, giving people a sense of reality, and then they will take the initiative to talk to you, broadcast and other interactive links. Weibo Skin II. Weibo's name should be distinctive, so that more people will pay attention to you. Some good IDs are also important to Weibo (such as @Vip555, which is very powerful). Of course, we can't refer to those stars and celebrities at the grassroots level. For our grassroots users in Weibo, it is to improve their popularity bit by bit. We should have wonderful and personalized personal introductions and labels to attract like-minded people. (Here is my own screenshot of Weibo) 3. Weibo's head. You can use a beautiful picture as an avatar in the early stage, which is still attractive. Later, it can be converted into comic pictures or text pictures instead of using mito all the time. Mine has only been changed three times, and this head has been changed until now. Here is how to improve the forwarding rate. First of all, we must send more wonderful original paragraphs, pay attention to the frequency, don't talk, don't brush the screen. Many people will stop paying attention because you send too many Weibo. It is very important to form your own Weibo style, which can attract people with the same ideas and interests. Here I want to break down the following points: I personally make quotations, and personally feel that the theme of broadcasting higher quotations is generally: parallelism quotations >; Happiness > kinship > love and friendship > inspirational 1) The first sentence is very important and eye-catching, just like news headlines, and it comes straight to the point; Here is a good example for everyone: the following quotation is good for me, and I collected it at that time; Everyone should get into the habit of collecting radio, which can save a lot of precious time. ) Seeing the first sentence premiered below, I feel that the intensity is not good, and everyone's snoring was not enough before. The order was adjusted when forwarding the next day. The most difficult thing to keep is that the time and the second sentence have also been adjusted, which caused everyone to swear, and the effect was that they all stayed in the hot broadcast of the day; This is a tiny detail, but it was a successful broadcast: the first broadcast, the second broadcast. 2) When posting to Weibo, the role of pictures is actually very important. Under normal circumstances, in proportion, the sound of a paragraph accounts for 70% of the forwarding rate, so the picture also accounts for 20%, even without reference (in addition, 10% is the X factor); Pictures can give people the greatest visual effect and bring us to that artistic conception; Let me give you two examples: in the 1980s, I published a joke about my childhood, the content of which was actually copied from everyone, but we all matched the pictures of the games we played as children, which directly brought us to the artistic conception of that text. A celebrity with the ninth national audience in Han Qiaosheng broadcasted the visual effects brought by the pictures. In fact, good pictures are harder to find than good broadcasts. Let me give you an example here: if you look at the comparison below, you will find that the original sentence is very long and it is a bit difficult for the audience to read. When I broadcast the next day, I added a punctuation mark to each sentence and accompanied it with powerful pictures, so the broadcast was successful. -.1 was sent by Lao K. It's about Christmas Eve and it's very popular. The second article is about "All Our Birthdays" published in 1980s, which is broadcast and creative. Once published, it was widely forwarded. -Here, we can't help but mention our sewing brother. The last sentence was well done. You can ask questions to guide information. There really is no better example. You are too talented to pat bricks. ) There is also a classic ending in the 1980s, which is very powerful and will be forwarded by unconscious listeners. 6) Use 1-2-3 to separate your main points and make Weibo more readable. Everyone should know this article. Here is a simple example. It seems that the induction is very hierarchical and not general. 7) When a Weibo is sent out, more people related to cc will get their reply or forwarding, which indirectly increases the chances that Weibo will be seen by more people, exposed to each other and improved. Which means we usually push each other. Weibo can't be played by one person, but the team is the most important thing. For example, when I forwarded Happy Weibo, I remembered to broadcast more than 400 articles. According to the usual forwarding idea, think of a sentence or extract a sentence from the original text to forward. If I want a perfect result of this original theme, I will forward it directly to @jth00 1, which is the id of happiness. The effect of this is that my audience will click on this "happiness" and may go. Very effective (be careful not to forward it directly by one person, comments are very important, and many second forwards are in response to comments; There is still time, and it is meaningless to stay for at least half an hour after forwarding a broadcast for others. 8) Remember to add hot topics after the original text. Everyone should know #V5 Twitter #, # Classic Quotations #, #V5girl#, #28 Twitter # and so on. 9) Check typos before sending. Don't let a word affect the quality of a broadcast. 10) Go to the studio hall more often at ordinary times, because there is the latest Weibo updated by everyone, so we can choose the comments we are interested in, so that the other party can reply to you in time. When everyone rings, naturally we will pay attention to you. Learn to collect good broadcasts when you see them. To tell the truth, I have carefully collected all my Weibo now, so I don't have to bother to send it the next day. 1 1) Regarding the neatness of pages, many people, including me, are used to deleting other people's broadcasts and trying to make themselves awesome. All pages are their own. Actually, this is a misunderstanding. In fact, it is necessary to broadcast in many ways. For example, I am a quotation type, and I broadcast some health tips and speech feelings of the classic encyclopedia of life every day. 12) The time period with good Weibo effect: 8: 30 am-11:00 am is the best; The effect at noon is average; 2 pm to 4 pm; Waiting for the bus to eat after work (there are many mobile phone parties) is from 5:30 to 6:00? This is also a small climax stage; Usually from 7: 30 to 9: 30 in the evening (13). You should take the initiative to pay attention to others first and help others forward it, so that others will remember it. The next time you broadcast, others will take the initiative to forward your broadcast, giving it first and then asking for it. Of course, celebrities should also pay attention, because it is easier for you to find bosom friends among celebrity fans, and more people speak the same language, so that bosom friends can not talk to each other. 14) Update your Weibo in time so that everyone can find you and not be forgotten. 15) Be aware of promotion, introduce Weibo to people around you, invite them to open Weibo, and promote themselves in qq group or other places. Everyone has different channels, so everyone can play freely; Personally, I have summed up so much, hoping to bring help to all members of our V5 Twitter, with a hard work and a harvest. If you play Weibo with your heart, you will get something. Let's communicate more in the future (please let me know if you have any good suggestions). Everyone usually supports Lao K, the Japanese, the' 80s … and official works. They really did a lot for us. Finally, thanks to all the friends who contributed to our V5 push, along the way.