How to use the through train?

How to set up Taobao Express and how to operate it? 5 points

First of all, you need to know the basic operation methods of through train. You can go to Wantang Academy to learn the most basic ones!

Once you learn the basics, you can apply them yourself!

Generally speaking, the most important thing to drive a through train is to promote pictures, titles, quality scores, products, driving times, etc.

Pictures need to be constantly tested and the click-through rate selected The higher one is to increase the click-through rate. This is the bridge linking customers and products, which is very important!

Whether the promotion title is attractive or not directly affects the click-through rate!

Quality score means using the least amount of money to get higher rankings and more traffic!

The baby includes, whether it is full size, has many colors, and whether the description on the baby's detailed page is attractive!

Driving time is also very important, it is directly related to the accuracy of your optimization and so on!

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The answer is useful to you, and I hope you will adopt it. You are welcome to ask questions, thank you!

How to play Taobao Express 10 points

1. First, enter Taobao Chuangxiang to open the Express business. After entering the web page, click Join Express on the page.

2. Then the Taobao Express Service Agreement will pop up. Click OK to complete the follow-up operations and then you can open the express service. The premise is that you are a seller (open a store) and the seller’s star rating reaches 2 stars or above, and the store Each dynamic rating score is 4.4 or above, the store's positive rating is above 97%, and the minimum first deposit amount is 500 yuan. In other words, to join the through train, you must deposit at least 500 before you can start the promotion.

3. If you meet and accept the above conditions, then you can log in to the Taobao Express backend management (there is a direct login backend on the main page) and click Promote Baby.

4. Select the product you need to promote and add the necessary description to attract customers.

5. The most important thing is the keyword setting. Keywords determine the possibility of being found by others in the search. The principles for setting keywords are: popular, relevant, and commonly used in daily life. For specific keyword settings, you can refer to system recommendations or some online keyword setting tutorials. This step is a more important step.

6. Then set the promotion price: through-train promotion calculates the cost based on the number of clicks, and a bidding price is accumulated for each click. Of course, you have to understand two things: clicks do not necessarily lead to purchases, and purchases are far less than clicks. So make sure your product is attractive enough. Second point: If there is a bid, there must be a display. Since it is a bidding mode, display opportunities are given according to the user's bid, so it is also important to choose the appropriate bid.

7. Finally: It is best to set a daily investment limit. Although the advertising is heartbreaking, this function is still good. Set a daily limit on the cost of clicks to prevent your investment from exceeding expectations.

How to use Taobao Express to promote new products

The purpose of Taobao Express promotion is to allow buyers to click on your promoted product and then make a purchase. Therefore, attracting buyers to click is a critical step. How to increase the click-through rate of through trains?

Seven tips to improve the efficiency of Taobao through trains. We spend money to promote Taobao through train. Since we spend money, we have to spend money wisely. How to improve the efficiency of through train is worth thinking about by every Taobao seller. In this regard, we I have summarized a few tips for you to provide your reference.

First, keywords

Because in my opinion, when buyers search for something, they search in a targeted manner. Generally, the search terms are It is related/similar to the thing that you really want to buy. People are never bored enough to search and see advertisements. Since we only search for products when we have needs, why not choose the right place and write the keywords well? Clothes sellers should clearly describe what kind of clothes they sell. If the description is incorrect, even if they are ranked on the first page for you, it will not have much effect. In the end, in addition to consuming the little money you have, there will be nothing left. Some traffic that doesn't work. I originally went to look at men's trousers, but I accidentally found your dress. I didn't buy it. Clicking on yours was a waste of your money, so I turned around and left.

If you want to give me some like this, I can't help it. Therefore, when it comes to keywords, be sure to write them clearly and try to be as close to the essence of your product as possible. In this way, interested buyers can enter the product in one click and the probability of purchase will be much higher.

Second, select key commodities

What are key commodities? Think about it, hot-selling ones? Special price ones? Yes, these can all be regarded as key commodities, and there is one more thing Don’t forget that products with sales records are even more critical products, because whether they are hot-selling or at special prices, that is only the perspective of some people. What we have to deal with is the broad masses of the people. Having sales records can more powerfully prove that the public’s perspective is It is very clear, so when choosing products, you should also pay attention to be sure to choose products with sales records.

Third, the number of products to promote

When the through train was first launched, most people were either reluctant to spend money and promoted one or two at a time, or they spent it randomly without understanding. Money, thinking that more quantity means more traffic, so I promoted the product desperately. I saw a friend who promoted more than 200 products in the entire store. I was stunned at the time. I said, are you doing this for promotion? This seems to be a waste of money!!! Actually, these are normal, so how many should we push if we join the through train? I think 2 to 3 at a time is enough Okay, why do you say that? Think about it, I push 2-3 products every time, but after launching these products, Taobao searches are basically ranked according to traffic and credit popularity. After the products gain traffic and popularity through the through train, we can abandon these products and no longer use the through train to promote them, because these products are already ranked high when searching and have a good advertising position. Why do we still spend money to promote it, right? . Therefore, in terms of the number of products to be promoted, 2-3 products should be promoted in a targeted manner, and then after the promotion has gained a certain popularity, immediately change to another product to promote. This saves money and is effective, so why not do it!

Fourth, pertinence

As mentioned above, through-train promotion does not require too much, we just choose targeted products to promote. There is no need to promote it all over the store, it would be a waste of money, and it is not something that small stores like me can bear. Everyone knows what targeted products are. Which of the products in their store are easier to sell, which ones are more abundant, and which ones are the easiest for customers to buy at a glance. Then just choose those few models. As the saying goes, it’s better to be refined but not too many. It’s better to do a few targeted promotions than to blindly promote them, right? All, targeted promotion of 2--3 products, followed by a large number of general promotions. Currently, Taobao does not limit the keywords used to promote products.

Fifth, through train ranking

Speaking of this ranking, it is the key to saving money. How should I put it? Many people think that ranking on the first page will have the best effect. I think this may not be the case. How to put it, based on our daily experience of buying things, generally speaking, the first three pages are necessary to read, unless the baby you want is on the first page, so we don’t have to read it on the first page. Display must be ranked first, of course, the effect will be good if it is first.

As a small seller, I think ranked bidding is already very effective in the 12th to 16th position. You can even go further back. There is no need to rush to the first row. After all, being at the front is not something ordinary people can tolerate. They are all crown and gold crown sellers! Since the effect is almost the same, why do you have to be in the first place, what do you think?

Sixth, recommended...>>

< p> How to set up the steps to open a through train? 50 points

What are the 52 through train optimization services?

1. Keywords: selection—price—monitoring analysis—price adjustment—word deletion

2. Category promotion : Price adjustment—monitoring—testing

3. Store promotion keywords: selection—price—monitoring analysis—price adjustment—word deletion

4. Pricing promotion: price adjustment—monitoring—testing

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5. Off-site alliance promotion: price adjustment - monitoring - testing

6. Overall data analysis and feedback.

7. Product analysis and optimization (including promotion title quality The main picture of the baby provides optimization suggestions)

8. Summary analysis of the promotion plan and formulation of corresponding improvement plans.

How to set up the steps for opening a through train

That’s right yangshengbiao8 wants to increase store traffic, you go to Baidu: e-commerce knowledge person (free traffic through the main picture shooting)

How to operate the through train

The first time you drive, the default bid is 0.5 ——1 cent, it is more accurate to rank it on the third or fourth page.

There is a lot of knowledge in driving. Once you pay, it is activated. Just click on the page to operate. It is impossible to refund. If you really don't want to drive, just spend all your money.

Hope you adopt it!

How to promote on Taobao through train

First of all, let’s talk about a few points: 1. Taobao through train display stand: customers enter keywords on Taobao homepage and click on the right side of the search page The 8 digits on the side, the 5 digits on the bottom, and the 13th digit on the bottom are displayed. Second, Taobao Express is ranked by bidding. Basically, whoever pays more will be ranked higher. What I said about being optimistic is basically not everything.

1. How many sets of keywords can be set for a product at most?

Answer: You can use as many as you want. The number of keywords directly affects the average score, which also affects the cost.

2. How many words can be set at most in a set of keywords?

Answer: When you enter this, there will be a word count requirement and prompts.

3. For through-train billing, are buyers charged after they click on the products you promote, or are they charged every time they enter the key words you set in Taobao's search?

Answer: Zhitongli charges per click the same as other paid search engines. That is, when someone enters a keyword and sees your product, they will be charged if they click on it. If they do not click, they will not be charged.

4. What is the minimum bid that can be set?

Answer: The default is 0.1 yuan, but now there are many people doing Taobao through train, and the basic keywords have been bid out, so the specific price should be based on the background display of the keywords you use for through train. .

5. For a seller who is using the through train for the first time, how much should he spend on the through train every day?

Answer: Premise: If your through train can meet the requirements (meaning you use the lowest price to make the best through train).

If your through train is good, what does it mean to be good? Firstly, it must meet the prerequisites, and secondly, through the through train, it can bring you benefits. At this time, of course, the more money, the better. Therefore, it is more appropriate to pay more for the through train. I suggest you try it for around 20 yuan and then increase or decrease it after seeing the situation clearly.

How to open a through train

1. The through train is a set of systematic operations, from creative main images to word selection and bidding, all of which need to be mastered, including how to Improving quality points does not mean that one or two sentences can explain how a through train should be driven.

2. Direct promotion skills for novice sellers:

2.1 Baby settings

1. Enter the seller center, select I want to promote, enter the create plan, and click Add Baby

2. Main image requirements: The main image must be clear and must not contain psoriasis. The quality of the main image directly affects the click-through rate. You can write some copywriting based on your own products. For standard products, the main focus is on functionality. For non-standard products, you can write some discount information, but not too much.

1-2 is fine. When side images are needed, you can add creativity and perform carousel testing. If you don’t need to measure the map, there are multiple creative options to choose from. For a creative title, you can divide the title of the baby into two, or you can combine the keywords you drive through.

3. Word selection: We can find words through market conditions, Taobao drop-down boxes, TOP200,000 word lists and other channels. And our core words must be category extension words or target word extension words. The words you are looking for must meet more than 3 levels of relevance, have clicks and conversions, and must be related to your own products. If you are a novice, it is recommended to choose 3-5 target keywords. The added through train keyword display must be around 3,000-20,000, preferably 3,000-5,000. Do not check both smart matching and baby orientation.

4. Bid: bid 1.5-2 times the industry price first to get exposure and clicks. If it is a test model, ranking 16-20 is enough.

2.2 Plan settings

1. Daily limit: 30-300, depending on your own affordability, it is recommended to choose standard promotion and use smart promotion as little as possible.

2. Delivery platform: wireless terminal. For non-standard products, it is recommended that the discount be 100-150. Mainly within the site, just place it inside the site, and less outside the site.

3. Delivery time: refer to industry templates.

4. Delivery areas: Not available in Hong Kong, Macao and Taiwan, and not in places where express delivery cannot be reached.

I am new to through trains. . Can you teach me how to start a through train?

Reference 10. Men become stronger only after being dumped. Men who have no sense and treat this as a joke are incompetent. Moreover, happiness is not something that men should pursue. ————Jiraiya-

How to use through train promotion?

Through-train advertises to sellers according to the following three steps:

1) If you want to promote a certain product, you must set the corresponding bidding words and advertising title for the product. , Introduction.

2) When a buyer searches for the bidding terms you set anywhere on Taobao, or clicks on your product category, your ad will appear and be displayed at the top of the search results page. Right, and bottom.

3) If a buyer clicks on your through-train ad, the system will deduct the fee based on the click price of the bidding terms you set, with a minimum of 0.1 yuan per click. If the ad is only displayed and no one clicks on it, there will be no charge.