Preface of Illustration Design —— How to write the description of Illustration Design?

In ancient times, the illustrator had a very important position, and he was the spokesman of the cultural level and class rule. In modern times, illustrators are very avant-garde. He is a romantic figure who advocates revolutionary ideas and satirizes the shortcomings of the times. In modern times, illustrators are noble. He is a waiter who beautifies life and alleviates contradictions. Wang Dongsheng, an outstanding illustrator in China, said. Not long ago, at an illustration report meeting of Renmin University, Wang Dongsheng gave a speech entitled "Happy and Rich Commercial Illustrator". "Illustrators are assistants or clowns, and they are interchangeable items when changing plays. Sometimes, he is the standard-bearer who decides the outcome of the battle. " "Happiness and wealth" is a true description of the quality of life of a few people in this industry, but it is far from the general living condition of this professional group. "When the industry rules have not yet been formed, you have succeeded, and you are the one who makes the rules." There are many gaps left by the illustration industry in China, which are of pioneering significance to the practice of every illustrator. In other words, with the development of modern science and technology and modern tools, the prospect of illustration is very broad. Illustrations of children's books, commercial advertisements, government regulations and general traffic regulations all need a large number of illustrators. There are also commercial advertisements like now. For example, when a new building starts, many illustrators are needed to do these things, on the periphery of the building wall, as well as the publicity of the building. Illustration even goes out of paper and extends to the wall and environment, including science fiction in science and technology, as well as illustrations such as animal and plant specimens and illustrations, which require a wide range of talents. A netizen named ilughoiu wrote in the Virtual Illustrator Survival Society: "Unfortunately, a considerable number of illustrators are engaged in pirated processing in some studios and illegal companies. And their level is quite high! Patterns on some paper products (stationery, envelopes, greeting cards, etc.). What we usually see in the market is from their hands. Of course, most of them are plagiarism. Sometimes, how many illustrations can you see in an open magazine? Photos are everything! On the bright side, this is a good thing. Because this shows that there is still a lot of room for development in illustration. " Another netizen Albert said: "I don't think it will be commercial illustrators who starve to death, but artists!" " Many foreign publications use commercial illustrations, which have copyright advantages. With China's emphasis on copyright, I imagine there will be a growing demand for commercial illustrations in China. Commercial illustrator is a very rich and happy career. Because every painting is related to direct reward. "In any case, commercial illustrators in China are gathering in one direction under the call and organization of some people, and this soon-to-be-formed professional community will become the source of illustration power in China in the future. Second, the current market situation of commercial illustration in China. The current situation of domestic commercial illustration industry can be said to be perilous, treading on thin ice! After the WTO protection period in 2008, our cultural form will face an unprecedented impact, and local illustrations will be difficult to pronounce. What's more, there are very few people who draw illustrations now, and as far as I know, they can't be the mainstay; Illustrators from Hongkong, Taiwan Province and Canada have landed on the coast. In a few years, a large number of foreign artists will flood into China for gold. So can we stick to our cultural stand? Compared with foreign countries, there are the following shortcomings and areas that need to be improved urgently: 1: the transformation between culture and business is too slow. 2. Lack of social awareness. 3. There is no talent reserve. The division of labor in foreign illustration production is very rich, and illustrators are divided into many aspects according to their own styles and different ideas. Some illustrate books and specialize in books; Some specialize in advertising; Some of them specialize in outdoor murals. In terms of tools and methods, it has broken the previous illustrations with colors and pens, and the means have been very rich. In other words, an illustrator needs to master a variety of means and have flexible thinking. Qi Baishi, a great painter in China, once said a very famous sentence: "The beauty of painting lies in similarity and dissimilarity, too similar to internal customs, and not like exciting the world. "He means alienation. If we extend this concept to today, that is to say, between right and wrong, between reasonable and unreasonable, between right and wrong, we always look for a kind of integration in contradiction, and then produce a new thing, that is, freshness. Through consulting some materials, I learned that the middle and lower levels of China advertising industry are all local advertising companies, with small scale, large quantity, few customers and low fees. A large and medium-sized city may set up and close hundreds of such companies every year. Although they also need a lot of illustrations, they often steal existing pictures to cope with the situation because of lack of money. Even if an illustrator is specially invited to draw, due to the limitation of customer budget, it is often impossible to give a generous unit price. The advertising industry in China is dominated by relatively large multinational companies. Some 4A or quasi-4A companies, such as Dentsu, Macon and Ganoderma lucidum, are still their initial international customers, such as Nestle Coffee, Intel, Sony and Coca-Cola. In fact, these advertising companies initially landed in the mainland market to follow the development of their original customers. However, since they occupied the mainland market 10, various companies have been localized, grabbing mainland advertisers and carving up the largest market share in China. At the beginning, the international background of these companies made almost all illustrations monopolized by overseas illustrators. After several years of development, everyone realized the advantages of local illustrators: low price, local painting style and no geographical distance between work and monitoring. So it seems that there are more and more local illustrators in recent years, but the really important illustrations have to be sent to Hong Kong and other places for production. In terms of price, the average illustrator in China charges several hundred to one thousand yuan/piece, the illustrator in Hong Kong or Taiwan Province Province charges several thousand to ten thousand yuan/piece, and the illustrator working in Hong Kong charges ten thousand to tens of thousands/piece. Of course, this price is only suitable for advertising in general and painters who are not as professional as themselves. If it's a special kind of painting, and it's an outsider, that's another matter. For example, 1997, Zhide Advertising Company bought an illustration from a local Yangliuqing painter, worth 70,000 yuan, which is definitely beyond the reach of professional illustrators who sell themselves as prostitutes. But this still can't reach the real price of art! China's advertising industry relies too much on computers and photography. Due to the uncontrollable time production level and personal illustration creation, people would rather rent a painting from a gallery company for 3000 yuan and modify it by computer (often pasting a product picture on the original picture) than hire an illustrator for half the price. Therefore, our illustrators are often just "proposal sketch" painters, visualizing ideas and facilitating communication with customers. Once the proposal is passed, the next step is the photographer and the photo rental company. In fact, the most profitable job has never been an illustration in the true sense, but a variety of sub-lens marriage proposal scripts "TVSee". Because the demand for proposals is large and the requirements are low. You can draw at least 20 shots in eight hours every day. 100 yuan can get two thousand yuan for a shot. I'm sure I can get 10 thousand yuan for working a week But if it is a real illustration for graphic publishing, the company's requirements will be harsh immediately. At the rate of 5000 yuan each, you can draw one every two days, but it will definitely be revised. The preliminary revision opinions are put forward by the advertising company, and can only be sent to customers for review after the advertising company is satisfied. Of course, the customer must also propose amendments (often inconsistent with the original amendments of the advertising company), and then make painful revisions again and again. It often takes a week to complete an illustration for 5000 yuan, and the income plummets! Nowadays, illustrators no longer earn so much money. Advertising illustrations may also become like this. You don't need a level to draw a draft illustration, but you have to make money. Finally, mainland illustrators specially draw things for 100 yuan a week, and all illustrations for 30,000 yuan are sent to Hong Kong. Long-term low-level work, so that everyone's creativity can not keep up with the market, the cost is less. However, animation in China is still developing. It is very likely that a large number of animation talents will emerge in China one day, and so will our illustrators. Wang Dongsheng said, "There will be an illustration craze in 2008 and 20 10, and China needs to make preparations five years in advance. When foreign illustrators enter China, we can't give up the market. "The design of the illustration explains how to write a sentence and simply summarizes the theme: Who is doing what where?

When you have determined the theme, you can also determine the style you want to paint according to the theme, and then you can start to conceive your painting. Here we will mention the knowledge about the elements of illustration.

For example:

The theme to be expressed is: One evening, a little girl trapped in a mysterious castle is about to escape.

After determining such a theme, you can also determine the style you want to paint. Since it is a story of planning to escape, I chose the dark style to express it.

First of all, starting with the characters, I chose a little girl and added the role of crow to set off the tension of the picture. The fall of crow feathers also indicates that the little girl is ready to escape. In this painting, I chose people+animals to match.

You can choose people+people, people+animals and animals+animals to reflect the role of human classification. That is, the living thing in the picture.

After the characters are determined, it is the scene. Scene refers to the content except characters in the picture, including still life and background.

The light reflected from the castle under the moon at night reflects the tension in the dark style. Then add some pictures in the foreground of the picture to fill the vacancy of the picture, and the whole picture will be perfect!

How to write an illustration design specification? How to write an illustration design specification? Should be more than 500 words ..... From the design intent, when it comes to the overall style, tell a story noun and explain the design principle of illustration in as much detail as possible. Illustration design mainly studies the style and application of illustrations. In this picture book, the modern applications of illustrations are classified. Due to the development of modern economy, the meaning of illustration no longer stays at the level of illustration, but has evolved into a tool and means for people to know and express the world. [1] Especially due to the development of printing technology, the field of illustration has made unprecedented progress, and the content and form of illustration also reflect artistry. People are no longer satisfied with the design of illustrations themselves, but are more pursuing the expression of individuality, including lovely illustrations, eccentric illustrations and sometimes ugly illustrations. Today's illustrations highlight the feeling of loveliness. It is precisely because of this lovely feeling that the style of illustration has been widely recognized in today's society. This is the main reason why people pay more and more attention to painting design, and it is also the main aspect of the research and analysis of this album. The classical illustration design of flowers shows that when you can't see this flower, it dies with you; When you look at this flower, you will know that the color of this flower is not in your heart. —— Wang Yangming's "Biography" Buddha said: On the other side of the flower, on the other side of the flower, there is only a mass of red, flowers have no leaves, leaves have no flowers, but they just miss each other but can't meet each other. In the afterlife, there will be faith, but there will be no unbelief. Years will be long, and there will be two identical flowers in the world. Looking back on the Millennium, a flower withers and a flower blooms. Whether it is the same flower or not should be left to future generations to judge. When you come into my eyes, like a flower reflected in the water, it is not a flower, its color is empty, and everything is red dust. Suddenly I feel like this unknown flower. A flower blooms and a flower falls. After all these years, no one asked. In fact, the landlord has many such poems to illustrate. At present, I am studying in the illustration school to write illustrations, and I have been thinking for a long time. As a result, the teacher said that it could be described by ancient poetry. I fossilized on the spot and had an anthropomorphic illustration. It better describes camellia, also known as camellia, foreign tea, Datura stramonium, late camellia, cold resistance and Toona sinensis. Color: red, pink, crimson, rose, purple, white, stripes, etc. Flowering period: 1 1 month to February next year. Flower language: modesty, ideal love, virtue and loveliness. What is illustration design? Illustration is an image expressed by patterns, which is based on aesthetics and practicality. Illustrations have many applications. In advertisements, magazines, brochures, posters, books, packaging and other graphic works, anything used for "explanation" can be counted as the category of illustration. There are many forms of illustration, such as figures, free form, realistic skills, black and white, color, materials, photos and computer production. As long as it is "graphics", it can be applied to the production of illustrations. Illustration is commonly known as illustration in China. Nowadays, commercial illustrations popular in foreign markets include publication illustrations, cartoon mascots, video and game art designs and advertising illustrations. In fact, in China, illustrations have spread all over print and electronic media, commercial places, public institutions, commodity packaging, film and television performance posters, corporate advertisements and even T-shirts, diaries and New Year cards. Drawing illustrations is somewhat subjective for the author and has the personality of free expression. Whether it is fantasy, exaggeration, humor, sensibility or symbolic emotions, you can freely express and deal with them. As an illustrator, you must complete the creative theme of joke advertisements and have a deeper understanding of things in order to create excellent illustrations. Since ancient times, painting illustrations have always been dominated by painters. With the expansion of design field, illustration skills are becoming more and more specialized, and now illustration work has long been held by specialized illustrators. Illustrators often draw illustrations for graphic designers or directly for newspapers, magazines and other media. They are generally professional illustrators or freelance artists, and have their own themes and painting styles like photographers. Professional sensitivity and desire for new situations and new tools make many of them start to use cg animation design tools to create illustrations. This brand-new photography technology has completely changed the creative concept of photographic optical imaging, taking digital graphics processing as the core, and is also called "darkroom photography". It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as they are talented, they can complete all three tasks on the same computer. How to write the opening report of illustration graduation design? Here's an example for your reference: Three-dimensional ink painting "Bamboo Rhyme" Opening Report Title Description: Three-dimensional animation, also known as 3D animation, is a new technology with the development of computer software and hardware technology in recent years. Three-dimensional animation software first establishes a virtual world in the computer. Designers build models and scenes in this virtual three-dimensional world according to the shape and size of the objects to be represented, then set the motion trajectory of the model, the motion of the virtual camera and other animation parameters according to the requirements, and finally assign specific materials to the model, and light it as needed. When all this is done, the computer can automatically calculate and generate the final picture. At present, China 3D animation is in a new period. Three-dimensional animation originated from abroad, but the national is the world. Speaking of China, 3D animation must have its own national characteristics. The three-dimensional animation of American Disney can represent the development level of three-dimensional animation, but our animation can't be compared with it, but we have to make three-dimensional animation with our own cultural characteristics to make achievements. China has just staged a large-scale three-dimensional animation "Mobius Ring", known as the production team, with a production cost of 65.438+0.5 billion and hundreds of people. However, the current benefits and effects are not ideal. There are certainly many factors in this result. However, the most important and crucial factor has been neglected, that is, culture, and those with their own culture are gone. Became a soulless body, just an empty body that looks good but can't bear to see. Therefore, in my graduation project, I combined three-dimensional animation with traditional Chinese painting, and used three-dimensional technology to render "bamboo" into ink painting style, and then made it into animation. This quality, which has been endowed with indifference, lofty and integrity since ancient times in China, is the personality pursuit of many China literati. The main purpose of animation is to put bamboo in the rain and highlight the spiritual quality of bamboo through the performance of flowers and birds in the rain. Does the illustration have any meaning? Illustration is commonly known as illustration in China. Nowadays, commercial illustrations popular in foreign markets include publication illustrations, cartoon mascots, video and game art designs and advertising illustrations. In fact, in China, illustrations have spread all over print and electronic media, commercial places, the public, commodity packaging, film and television performance posters, advertisements and even T-shirts, diaries and New Year cards. Illustration application scope publications: illustrations used in book covers, book inner pages, book jackets, book content AIDS, etc. Including illustrations used by newspapers, magazines and other editors. Commercial publicity: advertising DD includes newspaper advertisements, magazine advertisements, signboards, posters, leaflets and illustrations used in TV advertisements. Business image design: commodity logo and image (mascot); Commodity packaging design; Packaging Design and Description Illustrated DD consumer guide, commodity description, manual, chart, catalogue, film and television multimedia: role and environment art setting or interface design in film and television drama, advertising film, network, etc. Game design: game promotion illustration, game character setting, scene setting animation, cartoon, cartoon animation original painting setting, cartoon design, cartoon design basically all commercial paintings can be counted as illustrations. The two types of illustration application are in the field of graphic design, and literary illustration and commercial illustration are the ones we contact most. Literary illustration-a visual art form that reproduces the plot of an article and embodies the spirit of literature. Commercial illustration-an image expression that conveys commodity information for products and integrates art and commerce. The illustrator gets the remuneration related to it, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction. What is commercial illustration? How to conceive? I used to be engaged in art training, but now I am engaged in illustration. One day, I let my students step on my website. The student asked me, "Teacher, what is illustration?" I was taken aback: dear, I studied art in science and should ask this question. Art undergraduates still have this question. Kuang is a sentient person. It seems necessary to mention it. Illustration, namely illustration and illustration. In ancient times, the original picture was the reason why the ancients made black and white woodcut prints. The ancients also thought that a book with several pictures was both beautiful and helpful for reading. The first illustrated book, a Buddhist sutra, a diamond sutra, I forgot the full name. Speaking of which, everyone is basically clear. In a narrow sense, illustrations are inserted into books to help reading, and modern printmaking specialty is derived from illustrations. With the continuous development of civilization, the continuous progress of science and technology, the deepening of human aesthetics and the continuous improvement of spiritual requirements, illustrations are constantly updating themselves under the impetus of generations of artists. Today's illustrations are indeed earth-shaking changes, although they are not completely different from the beginning. And integrated into all aspects of our lives, everywhere, closely related to the lives of the general public. Today, people in the industry basically divide illustrations into several categories. (1) Commercial fashion is mainly pictures made for commercial activities and advertising. Strong sense of consumption, fashionable and beautiful, can make products more cultural, more affinity with people, and provide more taste space for expanding the popularity of products. It is a popular promotion method in the current tide of returning to nature. For example, product packaging design illustrations, pictures of advertising posters and so on. (2) Publications mainly include pictures in publications, which is the original function of illustration, but the effect is more exquisite, beautiful and professional. With the coming of the era of reading pictures, readers demand higher quality books and easier reading. Then, with pictures in the book, readers will naturally be more inclined to buy and read, not to mention children's books. Illustrations are inevitable. No one will buy children's books without pictures, and even the children who buy them will not read them. Books, periodicals, newspapers, magazines, etc. Issued by the publishing house. There are traces of illustrations everywhere. This is a big category. (3) Everyone knows about animation and comics, but no one may tell you that it is also an illustration. Imagine a book, 500 words and a picture, and you can easily know that it is an illustration. If there is a picture of 50 words and a picture of every ten words, it will become a cartoon. That's it, comics go further, and a small deformation in character modeling is cartoon comics. Today's animation has become a big industry in the cultural industry chain. Its attributes are ultimately similar to illustrations, and now it has derived animation role setting and online game role setting. (4) The cutting-edge illustration class should be mentioned. It is novel and sharp, which shows that this category is avant-garde, self-centered, not necessarily popular, not necessarily beautiful, but a little cool in short. For the author, this is a real illustration, a real creation, something that can reflect himself. "This is my original, do you like it? I like it when you hold it. Don't say anything if you don't like it. I am original. " I said. Illustrations are still developing. Although there are some shortcomings, this paper briefly explains the definition of illustration. You actually live in the world of illustrations. In China, there is no mature illustration industry, so its space is huge and extensive. Shout with me: "Let the illustration industry take off from us!" How to get the graduation design manual of children's illustration? How to write my graduation thesis "Illustration Design of Girl Story Series-Character Design and Color Application of Illustration"? Please kneel for guidance! ! First, it depends on whether you are a man or a woman. Because men and women are different, they have different understandings of things. In particular, same-sex and opposite-sex views are different. Men find it charming and enchanting. Women basically think dancing is slutty. Secondly, if you want to paint by yourself, you should choose a good theme. For example, a good story should have a good plot. And a good picture reflects a plot in the story. This moment can make people daydream. Let people automatically turn a picture into a beautiful story. Then it's your choice of materials, depending on whether you want to go emotional or aesthetic. Aesthetic style can draw the realistic front of the characters. If you are emotional. Just draw the back of a girl. Personally, I will spend a pair of snowflakes on the ground and the north wind will blow. Han Mei stands proudly in the snow. Girl, turn your back on the picture and walk alone. The snow ahead is foggy, so I can't see clearly. There is nothing around the girl. You will wonder why this girl is like this. . . But as for what style, it depends on your mood. Can be painted cheerful, but also can make people feel sad. . .