Finding opportunities in crisis

Change your thinking? Change your concept? Find a way to make money that suits you

Everyone hopes that life will go smoothly and not encounter crises. However, crises are everywhere and all the time. We can't stop it from happening, we can only face it. Confrontation is the only way to solve the crisis.

The poor do not dare to take risks when facing a crisis. They either complain about bad luck, or they escape and abandon their armor. Only when the crisis is unavoidable can we find ways to provide first aid. By this time, the catastrophe has already happened, and there is no way to save it. Many businesses have been ruined due to delays.

Lao Tzu said in the Tao Te Ching: The crooked part is perfect, the wrong part is straight, the hollow part is full, the hollow part is new, the less part is gained, the more part is confused. Sun Tzu said in The Art of War, Chaos arises from governance. Cowardice is better than courage, and weakness is better than strength. Liu Bowen in the Ming Dynasty said: When the accumulation is extreme, it will be released; when it is stuffy, it will reach; when it is hot, it will be wind; when it is blocked, it will be clear. This shows that the peak of the crisis is the beginning of a turnaround.

In 1910, a huge weevil infestation swept through the cotton fields of Alabama like crazy. Wherever the bugs went, the cotton was destroyed. Alabama is a major cotton-producing area in the United States. People there have grown cotton for generations. But now, the weevil disaster has made people realize that just growing cotton is not enough. If only cotton is grown, once a weevil disaster breaks out , the year's harvest was gone, so people began to interplant corn, soybeans, tobacco leaves and other crops in cotton fields. Although there are still weevils in cotton fields, they are not a problem at all. Cotton and other crops are doing well, and as a result, growing a variety of crops is four times more economical than growing cotton alone. Alabama's economy has since embarked on a path of prosperity, and people's lives have become better and better. People in Alabama believe that the economic prosperity should be attributed to the weevil disaster, which taught them how to survive. Interplanted crops in cotton fields. It can be seen that good and bad things, advantages and disadvantages, blessings and disasters are relative and can be transformed into each other.

No one wants to suffer a crisis, but crises often come unexpectedly. But there are also opportunities within the crisis, just as when people in Alabama were hit by a weevil plague and embarked on the road to economic prosperity. In fact, crisis contains two aspects: danger and opportunity. The crisis has already occurred. If you want to become a rich person, all you have to do is to seize the turning point in the crisis with your heart. When the rich face the crisis, they face it bravely and resolve it with wisdom. After being tempered and going through a crisis, we become stronger.

Donald Trump has billions of assets. Like most successful people, he has experienced many twists and turns and suffered devastating blows, but he has persisted in coming through.

In the early days, Donald Trump's wealth path was smooth, but he began to be dissatisfied with the gains in real estate. He extended his investment beyond real estate, in addition to opening casinos, operating shipping, and presiding over professional football. team, sponsoring professional boxing. He has published several books, including "Trump: The Art of the Deal", "Unwavering", and "The Art of Standing Up", etc., with sales exceeding one million copies, and is highly sought after by young people.

However, the crisis came unexpectedly. In the early 1990s, due to too rapid expansion and the sluggish real estate industry in the United States, Trump's real estate devalued, his income decreased, and he frequently went bankrupt.

Trump’s personal assets fell to US$500 million, and later his debts were so high that they once reached US$1 billion. People were waiting to see Trump’s jokes.

At this time, Trump’s only choice is to face it.

Trump took the initiative to face all financial institutions immediately. He invited major banks to propose a five-year repayment plan and told bankers that if they support him, he will return long-term profits. , if it goes bankrupt, everyone will suffer.

Bankers realized that if Trump declared bankruptcy, they would not only lose interest, but may not even get their capital back, so the bank allowed him to suspend the payment of part of the loan interest.

After five years of adjustments and improvements, Trump has become a well-known rich man and successful entrepreneur in the United States, and major banks have also benefited from them.

Trump’s courageous face resolved the crisis and continued his success.

Everyone may get into trouble due to wrong decision-making, and may encounter crises unexpectedly. No one can escape their harassment.

In the face of a crisis, choosing to escape or ignore it will not change his true existence, and if you hesitate and dodge, the crisis will become more serious. By facing the crisis proactively, you may be able to get rid of the troubles of the crisis, discover opportunities, and take your success to the next level.

A more positive way to deal with crises is to actively predict possible crises, resolve crises when they occur, eliminate crises, and be fully prepared to deal with crises, so as to minimize the damage.

In the early 1980s, Walters became the helmsman of BP and faced an unprecedented crisis.

As early as 1973, there were unsettling factors lurking in the company. However, rapid growth in profits covered up all this. Walters saw a crisis in the old management system and blind optimism.

Walters carried out drastic reforms. The old system of oil companies was linear. This rigid approach could not be applied to the fierce global competition. It limited the ability of employees and left the company without There is no way to predict the price of oil five years from now, even next week's plan is uncertain. However, this is a very dangerous situation.

Walter put forward the view that there is no sacrosanct person in BP. The company needs everyone's wisdom. The more difficult the situation, the more important everyone's wisdom is.

Change the pyramid management model to a solar management model, and position the president as the sun of the company. Branch offices are like planets. They have their own trajectory and must revolve around the sun. In this way, employees' Wisdom comes into play, and the company is able to make flexible and diverse investment decisions, respond quickly to the increasingly changing market, and allow the company to make the most objective market forecast plan.

Walters' bold attack and bold reforms allowed BP's performance to grow steadily in the following decades. BP's business is prosperous and prosperous. Its employees around the world have increased to 130,000, and its turnover has exceeded 40 billion pounds. It has become the sixth largest company in the world, with a profit of 3.6 billion pounds. As the ancients said, good fortune and misfortune depend on each other, and danger is On the surface, opportunities are hidden behind dangers. If you face them bravely, you will find opportunities for development. You must carefully analyze the reasons for the crisis, solve the factors that caused the crisis, improve the deficiencies, and achieve a qualitative leap.

Be careful not to blindly follow the trend, but to find new ways to find opportunities in crises.