A short video phenomenon exposes the reasons why most people are mediocre

1. There is a phenomenon

In 2021, big data from various short video platforms will emerge one after another.

There is a very consistent phenomenon: after most people watch entertainment, funny, and beauty videos for a while, they will come across a growth video.

Don’t worry about this growth content: inspirational, chicken soup, methodology or thinking tools. In short, people will browse one or two, and then continue to browse entertainment, funny and beauty content.

Why is this?

Through this phenomenon, the data provides insight into what lies behind people’s behavior: the psychology of balance.

As long as we browse entertainment content, it will bring us a lot of guilt. Interspersed with some learning content, or content that seems to give us a sense of learning, will greatly balance our psychology.

This is the operating psychology of the platform after gaining insight into user psychology.

But the question is, apart from giving us a psychological balance, do we really learn anything from the occasional learning content?

No.

This is the problem that most people are becoming more and more mediocre. Short videos are just a reflection of our habits.

2. Two jokes

We once dismissed two stories.

A story: A person who walks unsteadily takes 2 steps forward, 3 steps back, 3 steps forward, and 2 steps back. He felt that he had walked a lot and kept moving forward, but in fact he was going in circles.

Another person’s story: about endurance. Two children, one child couldn't help but eat the marshmallow in front of him. Another child endured it for 7 days and got 5 times as many marshmallows.

We will laugh at the person in the first story and the first child in the second story, but now in life, they are the true portrayal of most people.

How many times have we plucked up the courage to change, but soon died down? How many times have we read inspirational stories and thought they were chicken soup and ignored them? How many times have we, after working hard for a while, quickly returned to our original comfort zone and never come out?

It’s like this when watching short videos, it’s like this when growing up, and it’s like this when learning. When it comes to acquiring knowledge, we are easily satisfied, but when it comes to entertainment, consumption and indulgence, we always have many new ideas.

3. Easily feel satisfied

What makes a person mediocre: We are too easily satisfied with growth.

After reading a few pages, I feel that I have learned enough today; after watching a few lessons, I feel that I understand it; after persisting for a few days, I feel that I have paid a lot.

People who are more resilient can only double or triple in this cycle. But for a person who wants to become a master or a top player in the industry, these are far from enough.

Real masters are the opposite of ordinary people. Even watching short videos is no exception. When they watch short videos, they will analyze why a short video has so many likes and why it has so many views.

Because the report shows that large accounts with high fan base do this when making short videos. They don't look at all kinds of accounts, they only look at their opponents; they don't look at entertainment content, they only look at content in their own field.

Dissatisfaction with learning is the true meaning of growth.

To summarize: any emotional problems are caused by "insufficient mental strength". You are not too tired, you are too easily satisfied; you are not depressed, you are too easily satisfied; you are not confused, you are too easily satisfied. It is easy to be satisfied with learning, but not satisfied with enjoyment. This is the spiritual dilemma of most modern people.