What's the difference between Broadcom video material and headline material?

The strategy of inputting materials is different.

Today's headline delivery strategy is to grab the quantity in the early stage, optimize the effect in the later stage, and pay attention to the testing and optimization of the delivery materials. At the initial stage of the launch of Guangdiantong, you can test creative materials with small flow, test click/conversion materials, and then increase the intensity of delivery.

Today's headline is a personalized information recommendation engine product developed by Beijing ByteDance Technology Co., Ltd., which aims at "information creates value" and is committed to connecting people and information, so that high-quality and rich information can be distributed efficiently and accurately and create value for users.