The development history of pan-entertainment of 100 thousand cold jokes

Five years ago, it was just a cartoon of practicing hands;

Five years later, it is already a well-known IP with comics, animations, big movies, stage plays and games;

During these five years, "100,000 Cold Jokes" has changed from an idea to a popular online masterpiece. No one expected that this "brain-opening" work could gain such high popularity.

"Ten Cold" Timeline

20 10 in June, the little-known cartoonist Wu Han began to serialize a cartoon work named "100,000 Cold Jokes" on the Internet. This work was originally conceived by the author as an exercise before drawing a formal cartoon in the future, but I didn't expect its ridiculous funny style and the story of blinding 24K platinum eyes to suit young people's appetite, so it became an instant hit.

20 12 July, 100,000 cold jokes began to be serialized on video websites in the form of animated series. Up to now, its animation series has been played more than 65.438+0.7 billion times.

2065438+September 2004, the stage play "100,000 Cold Jokes" began its first performance in Shanghai Shangxi Theatre. Nearly 400 people participated in the live barrage and sent nearly 10,000 comments. Through the sharing of WeChat friends, tens of thousands of people interacted online, creating a precedent for virtual reality interaction of online stage plays.

2065438+65438 May +65438 10 +0 Cinema Schedule

Today, the movie "100,000 Cold Jokes" was officially released nationwide, and the number of films released on 20151reached 18.46%, second only to the end of the year.

65438+February 65438+July, the first test of the mobile game of the same name "100,000 Cold Jokes" was launched.

Also in 65438+February this year, the first test of the mobile game "100,000 Cold Jokes" with the same name, which was jointly produced and distributed by Yao Qi and Blueport, officially started, and nearly 10,000 players were invited to participate in the first test codenamed "Soap Throwing Action". The data of this test is also amazing: the retention rate is as high as 75% the next day, 54% the fifth day and 42% the seventh day.

Dialogue Lu

In fact, all the above achievements should be attributed to a group of young people who have dreams, know how to laugh and spit. Lu is one of them.

Henry Lu

Lu, the director of the animated film "100,000 Cold Jokes", is one of the core figures of the "Ten Cold" team, with a natural sense of humor and entertainment spirit. In view of the hot IP situation of "100,000 jokes", Sina Games interviewed Lu. Let's listen to his views on "100,000 jokes".

Reporter: There are still a few days before the film "100,000 Cold Jokes" is released. What's your mood at the moment? Frankly speaking, are you worried about the box office of this movie?

Lu: There is a lot of pressure at the box office, because at the film conference, Yao Qijun was so excited that he didn't say anything, and even said something like "If the box office is over 100 million, let the film master dance with me". So now the pressure is so great, what if it exceeds 100 million?

But later, when doing school activities, Tut Kamon, the actor who voiced the bird king without shit in this movie, was also hot-headed, saying, "I will jump if the box office exceeds 100 million yuan, not only jumping, but also wearing skirt strips." ...

Hehe, if you don't die, you won't die I'm really looking forward to it now ~

Reporter: With the help of mobile games, IP has become one of the hottest words in the 20 14 industry. You yourself have experienced a process of IP from scratch. So, do you think pan-entertainment operation is important for the success of an IP?

Lu: This kind of problem bothers me the most ... I am a creative worker, not an operator. My job is to provide a good enough product, and then let the operators have enough content and confidence to do what they are good at. I can only say my own opinion. Ip with different attributes has a more suitable operation mode. Not all ip is suitable for entertainment. ...

Reporter: I hope you can briefly talk about the current situation of the IP market. What do you need to mature this market?

Lu: I think the heat of the market now greatly exceeds the value of ip itself. It is a kind of "virtual fire" and it is too hot. Some seemingly hot ip, in fact, the content itself does not have the value of long-term development; Many valuable IPS have been robbed by some seemingly hot IPS, but no one cares.

If you want the market to be truly mature, you must let good money beat bad money, let the audience see really good works and play good games. This is a long process, which requires every employee to have his own requirements, and can't blindly pursue immediate interests and data.

From Lu's reply, we can see the dream and pursuit of this group of creators, and it is precisely because of the dream that "100,000 Cold Jokes" can achieve today's achievements-concentrated outbreaks in comics, animation, movies, games and other fields, not only won the market, but also gained word of mouth.

ACG pioneer

In today's increasingly popular fan economy and pan-entertainment, 100,000 Cold Jokes continues the tradition of ACG.

Posters of 100 thousand cold jokes

The enchanting co-founder "Don't Move" told Sina Games that "Ten Lengs" can be said to be the first work in China to complete the ACG industry chain. Although the pan-entertainment operation started very early in developed areas such as Japan, Europe and America, it has developed rapidly in China, and the work Ten Lengs is of great significance.

In fact, the core part of 100,000 Cold Jokes is the product itself, and its derivatives are just an extension of the charm of Ten Cold Jokes. Lu also expressed his views on the future development of 100,000 Cold Jokes. In his view, anything is possible as far as "100,000 cold jokes" are concerned. Only now, there are comics, animations, movies, stage plays and mobile games ... There are more possibilities in the future, and the key is to dare to think about it.

"In short, there is a feeling that anything is possible, but whatever you do, the most important thing is to have fun ~" said with a smile.

"No Dong" means that no matter whether it is a movie, a game or a stage play, (we) should make comprehensive consideration according to the current product line and brand planning. In fact, we are still in the exploratory stage and need to make corresponding feedback according to the feedback from the market. However, "if everyone likes and recognizes this brand, then we will continue to make this brand well and make everyone satisfied."