What changes have the Internet brought to enterprises and how many sales models have been added?

Because of internet marketing, the cost of product development and promotion has been reduced.

In the past fifteen years, this sentence has been fulfilled in various industries, from newspapers, books, television, movies and music to almost any type of retailers, automobiles, real estate, telecommunications, airlines and hotels. Tiger Sniff will review with you the changes that the Internet has made to these traditional industries.

1. Movie

In the film era, Kodak was once the absolute king, occupying 2/3 of the global market share; At its peak, it had more than145,000 employees worldwide, equivalent to Apple or Google today. However, under the impact of the digital tide, Kodak, the king of the film age, also came to the end of the hero.

The impact of digital cameras on the traditional market has overwhelmed traditional film enterprises, and the adjustment of structure and business division has affected all manufacturers in the industry. The forecast analysis from Fuji shows that if the total demand in 2000 is 100 as the reference index, it will drop to 4020 1 1 year in 2006, less than1year.

Kodak used to bet on photo storage terminals, but it seems that people prefer to share photos with friends online. 20 12, 12 10, with the news that Kodak filed for bankruptcy protection, films used to record images gradually came out of people's lives.

2. Postal services

Postal service used to be the backbone of the communication industry. However, with the popularity of Internet and e-mail, people have become accustomed to sending e-mail and contacting business online. People's demand for paper letters and postcards is getting less and less, and the rising oil price has made the post office in trouble worse.

Take the United States as an example In 20 1 1 year, the total postal delivery volume of the United States was 203 billion pieces, 9.5 billion pieces less than that in 201year, and the revenue decreased by 2.8 billion dollars. Some experts predict that the total postal volume this year will be 175 billion pieces, which is $7 billion less than 2065.438+065.438+0.

The General Post Office proposed to the Postal Administration of the United States to close 700 post offices to save money. This number may increase to 1000 in the future.

record

There are many reasons for the decline of the recording industry. The prevalence of piracy, the impact of digital downloading, the endless TV talent shows and the weak ability of music originality, including various commercial hidden rules, are all making the recording industry in China step by step into the abyss. Early wax disc records, vinyl records and later tapes and CDs almost disappeared in the lives of ordinary people.

According to the statistics of British music industry organization BPI, the total sales volume of British record market in 20 1 1 03.2 million, while the peak of British record sales in 2004 was163.4 million. Among them, the CD sales of 20 1 1 year decreased by 12.6% compared with 20 10, and the total number was 86.2 million. The data also shows that CD records account for 76. 1% of the total record market, electronic records account for 23.5%, and vinyl records account for 0.3%.

In China, "Records are becoming a joke. The creator spent so much effort to sell thousands of genuine records. " Singer Liu Huan said in an interview a few days ago that 3,000 original albums will be released for such an influential TV series as The Queen of the Palace. "This is the sale of genuine records."

4. Bookstore

The new wave of the closure of traditional bookstores is spreading around the world at a frustrating speed. On July 22nd, 20 1 1, the American bookstore chain Borders began to close its 399 stores. Borders was once the second largest traditional book retailer in the United States with a history of 40 years. It was once considered as the best bookstore in America, with a sales peak of $4 billion.

The situation of domestic bookstores is also not optimistic. Last year, Shanghai Jifeng Bookstore closed its third store, Beijing Humanities Academic Bookstore Feng Jinsong announced its closure, and Hangzhou Photosynthesis closed down. More and more traditional bookstores failed to escape the same ending. From 2007 to 2009 alone, the number of private bookstores in China decreased by 1 10,000.

From the rise of Amazon and the decline of Borders, it can be seen that traditional retail bookstores have become victims of the competition of e-commerce websites.

What is the impact of online retail growth on offline book retail?

For example, online sales of 20 1 1 account for 30%, and the online market share of 20 15 is estimated to be 53.9%, which means that the same-store sales of 20 1 1 are only 67.44%. In this case, the overall book consumption has maintained a compound annual growth rate of 10%, but in fact, paperless electronization and piracy do not help to improve this situation.

5. newspapers

Facing the impact of new technology and new media, the argument that newspapers are dead has been popular for many years, but will newspapers really disappear in the Internet age?

In July 2009, Atlantic Monthly reported that in the first seven months of this year, 105 newspapers in the United States closed down and nearly 654.38+00000 jobs were cut. In the first quarter, newspaper advertising sales dropped by 30%, and subscriptions of 23 of the top 25 major newspapers dropped by 7% to 20%.

20 12, 1 June, according to the British "Guardian" report, due to the sharp reduction of government subsidies (from 654.38+42 million pounds per year to 44 million pounds), nearly 100 newspapers in Italy will face bankruptcy.

Recommend an article by Hu Yong, a new media critic, entitled "Long live the newspaper after death". Through the case analysis of two newspapers-Huffington Post, a rookie without any historical burden, and The New York Times, a century-old store that needs to complete a new transformation in the new era-this paper points out that a new and diversified journalism has appeared on the horizon and newspapers are in a long-term structure.

print

Faced with the huge impact from the Internet, the success of encyclopedia websites including Wikipedia prompted the Encyclopedia Britannica Publishing Company to announce in March this year that the Encyclopedia Britannica, which has a history of more than 240 years, will no longer be published, but will be published in digital form.

The continuous shrinking of the printing market is also reflected in the output of ink. Statistics from Japan's Ministry of Economy, Trade and Industry show that the output of printing ink in Japan exceeded 400,000 tons as early as 1995, and reached 455,000 tons in 2006, setting a record for the highest output in history. However, after 2007, the output decreased to less than 400,000 tons after 2009. In 2065,438+065,438+0, the production and sales of printing ink continued to decline, hitting a record low.

7. TV

For a long time, television is the most important way for human beings to obtain information and entertainment, and it is indispensable in people's lives. However, according to the survey data recently released by iResearch, the TV operating rate in Beijing has dropped from 70% to 30% in the past three years. Moreover, in the face of the impact of new media technologies, especially video websites, more and more people, especially the younger generation, have begun to abandon TV.

The 55-year-old Asian TV station filed for bankruptcy in June 20 1 1, which seems to be a footnote to the decline of TV. Although ATV has a free wireless TV station pass, in the new media era, ATV has lost its competitive advantage, which is also the dilemma of the development of traditional wireless TV stations.

8. retailers

Why did Suning wake up like a dream to launch e-commerce? Because Zhang people feel the chill that may be subverted. The subversive power naturally comes from e-commerce companies such as JD.COM, which are purely based on the Internet.