What classic stories about Wuliangye, Yanghe, Luzhou Laojiao and Gujing have been passed down to this day?

? ? There are many classic stories about the four wines. There are also certain achievements. Wuliangye stated in its annual report that it will strive to achieve a 26% growth in total operating income in 2018, and will strengthen marketing and carry out four tasks around marketing: First, promote the implementation of the brand strategy and implement the Wuliangye brand's "1+3" product strategy and series liquor “4+4” product strategy to enhance the competitiveness of Wuliangye and its series liquor brands. The second is to build brand power and establish an integrated and three-dimensional product integrated communication system that matches the brand strategy and is synchronized with the product strategy.

The third is to build channel power, continue to deepen the "Hundred Cities, Thousand Counties and Ten Thousand Stores" project, vigorously promote the construction of a new retail system based on big data and directly facing end consumers, and accelerate the "Wuliang e-store" "The layout across the country; accelerating the construction of comprehensive experience centers and tasting bases; launching the construction of 10,000 stores in the international market. The fourth is to build execution capabilities. The organization and execution system must fully realize the management closed loop of "plans, results, responsibilities, inspections, rewards and punishments", build a marketing iron army with first-class quality, strong execution, unity and harmony, and improve the quality and efficiency of marketing work.

? ? Yanghe will also strengthen the creation of corporate cultural characteristics, promote the Shuanggou Sealing Ceremony with high quality, ensure a great improvement in air word-of-mouth and ground marketing; enhance the sense of ceremony and ceremony of the first row of wine cellar opening festival Experience and enhance brand reputation; promote the implementation of the 10,000-person brand plan, focus on word-of-mouth, focus on buying points, and tell the story of Sujiu; gather multi-level Sujiu fans to create more and wider Sujiu fans.

Luzhou Laojiao stated in its 2017 annual report that it will strive to achieve a 25% year-on-year increase in operating income in 2018. Focusing on the development theme of “firmness, scale, innovation, efficiency, and implementation”, we will add new measures, maintain a new look, and accelerate new speeds to ensure greater success. Specifically, it includes: unswervingly promoting the brand strategy of "dual brands, three lines, and five single products", unswervingly sprinting for the "top three liquors", expanding the market scale, promoting niche markets to achieve leadership, expanding the results in the granary market, and strategic markets Rising strongly, it will continue to expand overseas markets and expand market share. There are so many, and every story is worth reading.