The story of indulgences, diamond rings, and marathons

Ma Xiaoyun said that he learned sales from the Bible.

Pope Leo X, who was born into the Medici family in Florence, was the most powerful businessman in the European Middle Ages.

Leo X took advantage of his position to fabricate the story that "as long as the money for buying indulgences is knocked on the cash box, the soul of the purchaser can rise from hell to heaven." The "indulgence coupon" originally used as a reward has become a commodity.

Not only a commodity, but also a commodity that the common people of medieval Europe needed and had to buy. Just like salt in ancient China and houses today. At the same time, the sales and operation rights were completely monopolized by the Roman Catholic Church.

Leo X thus searched for wealth as much as he could to fulfill the ultimate mission entrusted to him by the universe: to give birth to babies and raise a group of idle people (commonly known as: artists) to give birth to babies together.

First-class marketing creates demand.

Pope Leo X used a story to endow a piece of paper with huge meaning and turn it into a hot-selling product that solves the huge pain points of the people.

He is indeed a descendant of the Medici family and a marketing genius!

After Leo X pioneered the model of "making up stories to cheat money", there were even more levels of imitators in later generations.

Who has trouble with money? ?Even the Pope can’t get through it!

A cliché. . I won’t say any more. .

Before the 20th century, humans did not have the habit of drinking orange juice.

But after World War II, the American products were so abundant that there were too many oranges to eat every year. Advertisers at that time made up the story that "adding some orange juice to children's milk will make children healthier." So the story of drinking orange juice and living a healthy life spread.

But the fact is that people can get enough vitamins from a normal diet. Excessive vitamin supplementation is not beneficial to the human body.

Including: Nutritional products such as vitamin tablets are also taking advantage of the same story.

In the 20th century, American advertisers made up the story that "brushing your teeth can get rid of bad breath."

But the fact is that bad breath is caused by gastrointestinal discomfort.

National marathon fever. . .

If you don’t run a marathon, don’t you love life? Not middle-class enough? Isn’t it healthy?

But the fact is that marathon is a high-risk sport and not a healthy exercise at all. Look up sudden deaths every year and how many people have broken knees.

Nails grow on women’s hands, so beautiful.

The nails fell on the clean ground, so dirty.

The essence of things lies in the meaning given to them in a certain relationship.