How did the Japanese dress Supreme as a spirited boy?

Japanese people don’t like wearing YEEZY. Whether judging from objective data or stereotypes, it seems to have become the common knowledge among fashion players.

Source/hypebeast

On this issue, naturally, everyone feels that the Japanese have little interest in hot products and hate speculative products. They all have their own unique Style and outfit ideas.

They said no to Kanye West, shut out Virgil Abloh, and believed that the most hyped items on social networks could not compare to the pair of One Stars they had worn at home for three years. .

Japan has become a trendy utopia.

Source/hypebeast

But looking back, Japan is the country with the most Supreme stores in the world. Does it mean that the only customers are overseas students purchasing on behalf of others and price-speculators?

It’s unlikely even if you think about it.

In fact, there are not a few people in Japan who play Supreme. Most of these people are abstract internet celebrities on Instagram, high school students and rich second-generation playboys.

Source/hypebeast

Today Youzai interviewed Dio, a netizen who studied in Japan and works as a purchasing agent for trendy brands. He focused on abstract Internet celebrities on social networks and took you into Japan. The world of a spiritual boy.

With the expansion of Tik Tok abroad, local culture has quickly occupied the world battlefield as a vanguard, and Japan is considered to be the hardest hit area.

Click on the #シュプリーム tag on Instagram, and you can see the mutant fruit produced by the combination of New York’s ultimate fashion brand and Japanese culture.

Under the sticker-style filter, the Heisei abandoned house has transformed into a street trend king. If the photo had a voice, he would tell you personally: domineering beauty can also be aesthetic.

Supreme is a must-have item for American fashion players, and Japanese high school students will wear their own customized tights when wearing Supreme.

Perhaps due to differences in aesthetic perspectives, or perhaps due to the influence of local culture, the tights they wear may have exceeded the reach of a single item.

Cultural output may encounter Yamato-style improvements. The spiritual guys on Tik Tok may wear bosozoku bloomers and rock in society, but the spiritual core of bean shoes has been retained.

"Vulgar comedy has no national boundaries." Now comparing Neon Kingdom with us, we find that there are still some similarities under the shell.

In the era of traffic, brands more or less rely on influencers to bring goods. Japanese Supreme bloggers are unique. Not only have they not become opinion leaders in the eyes of Supreme fans, they have become a joke in the forum.

Umeboshi has a fan base of 60,000 on Instagram. The pictures she posts are very stereotyped. Probably because Umeboshi is not satisfied with her appearance and height, boosting pads, platform shoes and faceless have become her photos. standard configuration.

Often forwarded by various Supreme-related accounts, in Dio’s words: “Europeans and Americans have wonderful fantasies about this Asian woman.

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In Supreme Plus (Japan’s Supreme information sharing website), Japanese netizens call umeboshi “umeboshi” and a woman an “old woman”. In addition to her age difference, In addition to being a child, umeboshi's reputation is also tacitly acknowledged.

As a housewife, umeboshi always shows up when new products are released. It is said that it is because her husband has a sufficient background and umeboshi also has a good reputation. He founded his own brand. As for the design...just look at the picture.

If the Japanese mock umeboshi because of their excessive vanity and poor money, then the dig below is "Japanese." "The laughingstock".

dig has a good relationship with @mahiro0503610 @yu_ki0626 @cnhn6 and many other people online, and their painting styles are similar. From composition to dressing style, they are basically the same, and there is no special feature at all.

Under each photo, you can see this group of people blowing each other in a business

The content is probably about blowing each other and making appointments to queue up together

Although it is not like umeboshi. Dig has been transferred out of the circle by various Supreme-related accounts, but in the Supreme Plus forum, dig often arouses heated discussions and even comparisons among netizens.

The general idea is to compare dig with another blogger Kanegon. Dig’s outfit is called “shit”

Does this plot sound familiar to you in China?

Umeboshi and Dig are just the so-called American fashion influencers in Japan? As a microcosm, the group of high school students mentioned above were most directly affected.

A few years ago, some people sold their kidneys to buy iPhones for vanity, but in 2020, iPhones have become co-branded sneakers. Supreme is limited to trendy toys and Internet celebrities.

Those who have money buy the real ones, and those who don’t have the money buy fake ones. In the end, when fakes are rampant in Japan, China’s reputation will be harmed again.

Regarding this phenomenon, Hanson, the manager of the buyer store Nothing, believes that "in fact, there are some such 'cultural fanatics' everywhere in the world, and Japan, a nation with such a strong fashion tolerance, of course also There are many die-hard fans of a single brand. ”

These spirited guys like the ones mentioned above may not account for a large proportion, but they have indeed caused a certain amount of discussion locally.

At least in Dio’s words, That is: “In addition to making fun of Internet celebrities and scolding Chinese people, Supreme Plus basically criticizes Japanese high school students. ”

Thanks to HANSON and Dio (@丨l丨l丨l丨-) for their opinions