People in Jay Chou gave him a nickname, Jay Chou. What is the origin of his nickname?

From an unknown singer to a famous star in the global Chinese circle, Jay Chou's growth path is legendary. But I don't know when people began to call it "Jay Chou". Once upon a time, Jay Chou said at a concert that everyone just needs to listen to the upcoming new album, so he really doesn't need money. Perhaps it was from this concert that people began to notice the huge business empire hidden under the aura of superstars.

As early as 2000, Jay Chou's first solo album "Jielun" was born, which was impressive. Nothing is more impressive than the shiny "Jay, I can't see your ambition for music" on the album. At that time, many people regarded it as a young novice's call to the whole music industry. But at that time, people in Jay Chou spoke lightly, and not many people took this sentence seriously.

However, no one expected that when this album was registered in the market, it was followed by the "Jay era" that made countless post-90 s crazy. With years of piano playing experience, Jay Chou's composition has reached a perfect level. With the help of Fang Zhouzi, a famous musician in Taiwan Province, their cooperation is very close. After Jay appeared, dozens of albums such as Fan Texi and I'm Busy appeared in black and pink. The title song of almost every album was a household name at that time and became the favorite of many teenagers.

In 2007, Jay Chou began to reclaim the copyright of his songs and set up JVR Music. It was the heyday of Jay Chou, and many post-90s and post-00s regarded Jay Chou as their idol. Therefore, it seems really wise for Jay Chou to take back his music copyright at this time.

20 1 1 Jay Chou cooperated with Nan Quan Mama, a famous Taiwan Province group, to jointly establish a brand-new piano brand Secre. In order to create momentum for the brand, Jay Chou even went into battle personally and designed a piano of his own brand, which was finally sold at a price of 650,000 yuan. At this point, Jay's business path began to become clear.

Since Secre was founded, Jay Chou has become more and more addicted to entrepreneurship, and antique shops, restaurants, clothing stores and fashion shops have become the main projects in Jay Chou. In 2005, Jay Chou and Taiwan Province director Gu Shengzu opened an antique shop in an alley in the east of Taipei. Although everyone with a discerning eye can see that the nature of this antique shop is far higher than business. So before long, the antique shop broke up. Also in the same year, Jay Chou and his friends opened a fashion shop, selling all kinds of limited edition clothes, shoes and hats. But unexpectedly, business is not bad. Now this brand store has been opened in Beijing and Shanghai.

However, to support the operation of such a fat shop, the capital is not enough, but it can't be occupied at all. Jay Chou, the top figure in the music industry, once flourished and spoke for large and small enterprises. According to incomplete statistics, since its debut, Jay Chou has received advertisements from nearly 35 brands, of which nearly 10 brands have given endorsement fees, exceeding 6,543,800+million. In 2009 alone, Jay Chou made a sky-high price of more than 70 million endorsement fees by endorsing advertisements of nine brands.

In addition to receiving advertisements and opening various stores, Jay Chou has also extended its reach to real estate, venture capital and other fields. In 2008, Jay Chou spent nearly NT$ 50 million to buy the "Yuanda Qinpin" mansion converted from He's residence in Taipei City Street. In 20 15, Jay Chou spent NT$ 660 million to buy a mansion in the sky.

Besides starting from real estate, we invested in KTV, set up an e-sports team, opened an Internet cafe in Chinese mainland, took a stake in China Digital Culture Group, and incorporated our earphone brand into its "Wanmo". Develop intelligent educational robot toys with his wife, such as Xiao Maji and so on. It can be seen that the pace of Jay Chou's entrepreneurship is not so much to build a career as to follow the trend, invest money in places he likes, and unconsciously build his own business map.

In fact, in the author's view, Jay Chou's road to entrepreneurship had already been completed before he was active in various brand endorsements. Now all that's left is to fulfill my childhood dream. After all, from the perspective of traditional business investment, Jay Chou's investment is far from professional. After accumulating a large amount of funds in the early stage, all kinds of financial instruments and capital operations are solved by money.

No wonder fans affectionately call him "Jay Chou".