Why be cautious about greed?

Among animals, monkeys are lively and intelligent by nature, but sometimes they are extremely stupid.

There is a monkey in Chambair, Algiers, who likes stealing farmers' rice very much. According to the characteristics of these monkeys, local farmers invented a clever way to catch monkeys.

The farmers fixed a gourd-shaped bottle with a narrow neck, tied it to a big tree, put the monkey's favorite rice in the bottle, and then waited for good news.

In the evening, the monkey came under the tree and was very happy to see the rice in the bottle. He put his paw into the bottle to catch rice. The beauty of this bottle is that the monkey's paw can just reach in, but it can't pull out when it grabs rice. The greedy monkey refused to put down the rice he had got, so he couldn't get his claws out, so he had to hold on to the bottle.

The next morning, when the farmer caught him, he still wouldn't let go of his paw until he put a handful of rice in his mouth.

When greed gathers, tragedy begins. The clever monkey in the story can't resist the embezzlement of greed, and loses his freedom and even his life for no reason. Greed is the enemy of calmness. Once inflated, it loses its cool, becomes confused and becomes stupid. People evolved from monkeys, and of course they are much smarter than monkeys and other animals, so monkeys and other animals are always fooled by humans. However, in the greedy nature, how much can humans be more rational than monkeys? As the old saying goes, "People die for wealth, but birds die for food." If rice is replaced by money, beauty, power, fame and so on. How many people behave differently from the monkeys in the story? The experience and wisdom of predecessors tell us: be careful of your greed and don't be blinded by immediate interests. If you have no desire, you should stick to your own principles and grasp your own heart; Have a long-term vision, don't be blinded by immediate interests, and don't see distant dangers; Don't be greedy for small and lose big, especially when "small" is full of temptation and "big" is far away.

The success of successful people can not be separated from broad vision and long-term goals.

In the business world, the leaders of enterprises are not moved by the immediate interests, but pay attention to the long-term interests of enterprises. This will not only bring huge profits to the enterprise, but also win a good reputation for itself.

Akio Morita, an entrepreneur of Sony Corporation, did just that when he opened the American market.

America is the most developed country in the world. Opening the market is the dream of any foreign company. Sony, founded by Akio Morita, also began to enter the United States after gaining a foothold in Japan.

As soon as Sony products entered the United States, they were favored by a big company-Browa Company. I took a fancy to a small radio made by Sony and decided to order 65438+ 10,000 sets. However, as a big company, and Sony made its debut in the United States for the first time, it put forward an additional condition when purchasing: these radios must be sold under the brand name of Browa.

For Sony, which has just set foot on American soil, 10,000 radios is undoubtedly a very attractive figure, and its income is also very considerable. But Akio Morita was unmoved, because what he wanted to do was not a deal, but the long-term development of Sony in the United States. He resolutely rejected the additional conditions of Browa, insisting that Sony's products can only use their own trademarks. Browa further threatened: "We are a famous company with a history of 50 years! No one knows your brand in America! "

Akio Morita is still indifferent to this considerable income. He was tit for tat: "wasn't your company the same as ours 50 years ago?" I am now taking the first step to 50 years with the company's new products! "

Later, Browa had to give up unreasonable conditions and cooperate with Sony.

If Akio Morita didn't have forward-looking vision and keen insight, and failed to adhere to his own principles, like many ordinary entrepreneurs, he gave up his market in the United States for the business of 654.38 million units. In this case, I'm afraid he also gave up most of the international market, and not many people know what Sony is today. Business leaders have no long-term vision, no forward-looking thinking, and only see immediate interests. The road to entrepreneurial growth of enterprises will be extremely difficult. Even if it succeeds for a while, it will often be tempted by the outside world and fall into the trap set by others in advance, which will cause heavy losses and make enterprises often get into trouble.

Hugh Monk, a famous Jewish rich man in Germany, wants to set up a golf course as another beginning of his career. After many efforts, he finally took a fancy to a venue. There are many competitors in this venue, with a market value of 200 million marks. If the price goes up, the price will go up accordingly. How to get this site without raising the price? Monk first found the agent who sold the land and showed him his willingness to buy it. Knowing that Monk was rich and wanted to make a lot of money from him, the agent said to him, "The superiority of this venue is unparalleled. Building a golf course promises to make a lot of profits, but many people want to buy this venue. If Mr. Meng is willing to pay 500 million marks, I will give priority. " The agent made a big mouth first.

"500 million marks? Not expensive, I am willing to buy it. " Monk showed that he knew nothing about land prices. This move really worked, and the broker happily reported the situation to the owner of the land. The owner of this land was naturally very happy, thinking that the price of 500 million marks was already quite high, so he refused other competitors. All the people who want to buy this website have heard that their competitors are monopoly monks, and they have dropped out of the competition.

Set a trap and wait for someone to fall in. After that, the monk never looked for an agent, and the agent looked for you many times. He either pushed around or avoided talking about it, saying that he still needed to consider buying land. This worried the agent so much that he had to talk wildly. I hope Monk will make up his mind to buy land as soon as possible.

Sit firmly on the Diaoyutai, you are in a hurry and I am not in a hurry. Monk still ignored it until the time was right. He said, "Of course I want to buy this venue, but what is the price?"

The agent quickly reminded: "You promised 500 million marks to buy this land."

The monk smiled and said, "This is your price. Didn't you hear my sarcasm when I said' not expensive, not expensive'? " How can you take a joke seriously? In fact, the land price is only worth 200 million marks at most. "

The premonition in the broker's heart came true. Knowing that he was trapped by Monk, he had to tell the truth: "The land price is really only worth 200 million marks, and Mr. Monk can pay according to this amount."

"That's easier said than done. If I pay at this price, I don't need to think about it. " The monk replied.

This will put the broker in a dilemma. Others have dropped out of the competition. If monks don't buy it, no one will buy it. Finally, the two sides negotiated twice and signed the contract soon. Finally, it was sold at 654.38+0.5 billion marks.

Shopping malls are like battlefields, and the competition is fierce and cruel. In order to achieve our goals better, we need to pay attention to strategies and means. Stabilize your competitors and crowd out competitors, and naturally you can get the biggest profit. On the other hand, as a seller, we should also be clear about each other's intentions, be down-to-earth and do things in a down-to-earth manner, and don't listen to a very profitable offer, or be obsessed with money when we see a huge sum of money, thus evaluating our opponents too high or too low. Know yourself and yourself, step by step, and need it everywhere. In addition, no matter what you do, you should be prepared for success and failure in advance. Don't think that there is an open door and block other doors early, so as not to have no choice but to give in when the only door is closed.

To the company is also one of the best lessons.

In 2006, the company agreed to give up its trademark right for three years automatically in order to obtain a joint venture financing with South Korea's Samsung Company. Xiangxuehai refrigerator was a symbol of high-quality products in the domestic market at that time. Xiangxuehai Company started from a small alley factory and developed into a national first-class enterprise, which was on the rise at that time. According to experts' conservative estimation, Xiang Xuehai's brand value at that time exceeded 654.38 billion yuan. However, when enterprises and local governments attract foreign investment, they think too much about attracting foreign investment and ignore the brand value they have created over the years.

The market is changing rapidly. The three-year ban actually killed the brand "Xiang". Due to the lack of forward-looking vision and keen insight, the company's entrepreneurs are only greedy for seemingly expensive money, complacent about the success of attracting investment, thinking that they have taken advantage of it, and have not clearly realized the serious consequences of limiting the use time of the company's brand, which eventually leads to the bankruptcy of the company and has to sell this once famous brand at ultra-low price.

In real life, it is easy to fall into the quagmire of short-sightedness and short-term interests by coveting immediate interests and sticking to immediate knowledge and information.

If a person only sees the trees but not the forest, if he always haggles over how much interest he has in mind, he will lose the long-term interest. There are often many things that seem to make money on the surface, but on the whole, it seems that they have lost a lot; For a while, it may seem beneficial, but later it will regret it.