The joke of Xiaomi chip

Hu Baishan, vice president of Blue Factory Bank, recently officially announced that its first self-developed chip, "V1",will be installed on the upcoming VIVO X70 mobile phone.

This also makes VIVO the third mobile phone manufacturer equipped with self-developed chips after Huawei and Xiaomi, and has taken a solid first step.

Of course, this chip is not a SOC chip that integrates CPU, GPU, DPU, ISP baseband and other modules like Huawei HiSilicon Kirin series. It is just an ISP chip of image algorithm.

The main purpose of ISP chip is to process the electronic information transmitted by CMOS sensor (sharpening, noise reduction, color optimization, etc.). ) and output it as image information in RGB format. In other words, the performance of ISP chip is directly related to the imaging quality of mobile phone.

Actually, Xiaomi is wrong. There is no sound in the 澎湃 chip, because Xiaomi released Xiaomi 1 1Pro in April this year, and Xiaomi MIX Fold also released an ISP chip with similar functions, the model is 澎湃 C 1 (but it was hardly publicized later, so you may not be impressed). In terms of positioning and function, Xiaomi's C 1 and VIVO's S 1 belong to the same ISP image processing chip.

However, although the functions and identities are the same, the V 1 of VIVO and the C 1 of Xiaomi are quite different from each other in the actual application scenarios of these two chips.

2855438+0 is an ISP chip released by Xiaomi at the same time as Xiaomi 1 1Pro, 1 1U series and Xiaomi Mix flod. However, this chip has not been applied to the core selling points of Xiaomi 1 1Pro or Xiaomi Ultra, but has been used rather than intended to be used.

This folding screen phone is not excellent in the hardware configuration of the camera. Its main camera is Samsung HM2,11.56 inch, which is the same as Red Rice Note9Pro, and its computing power is far less than that of Xiaomi 1 1Pro and Xiaomi11u.

Therefore, Xiaomi's practice is really confusing, because the essence of the emergence of independent ISP chips is to supplement the image computing power when the native ISP chips can no longer meet the existing needs, just like the relationship between integrated graphics cards and independent graphics cards in the PC field. Integrated graphics cards handle major tasks, while discrete graphics cards handle higher-level tasks.

However, for the image configuration of Xiaomi MIX Flod, the ISP chip of Snapdragon 888 is completely sufficient. The purpose of adding such an independent ISP chip is really incomprehensible. I can only guess whether it is to test new chips or just to increase differentiated selling points, in order to let the outside world and investors think that Xiaomi still has something to do in the chip field.

On the other hand, VIVO V 1 is much better than 2855438+0, because it has been determined that it will be used in the most important X series product line of VIVO, and X series, as a product line with imaging quality as its main selling point, can really make this independent ISP chip get a wider application.

In other words, compared with 2855438+0, VIVO V 1 has greater practical value, not just to create differentiated selling points.

Of course, as for the specific performance of VIVO V 1, whether the computing power can surpass the ISP chip of Snapdragon 888 remains to be announced at the press conference.

Some people may ask, isn't there an ISP chip built into the SOC of the mobile phone? Why do mobile phone manufacturers waste time, energy and money to build an independent ISP chip? There are three main reasons-

The first layer: product strategy requirements, because the ISP chip that comes with the processor can no longer meet the growing demand for computational photography, so mobile phone manufacturers began to build their own ISP chips to improve the imaging quality of mobile phones and release more potential.

The second layer: in order to create more exclusive and unrepeatable differentiated selling points for products, as a stepping stone to enter the high-end market.

The third layer: lay the foundation for your chip strategy and accumulate experience by laying out the first-class chip market.

In fact, VIVO started relevant plans as early as 20 19. In the process of joint research and development with Samsung, it mainly focuses on ISP chips and some 5G baseband modules, which laid the foundation for the birth of VIVO V 1.

Xiaomi is actually one of the earliest companies in China to start chip engineering except Huawei and ZTE. At the beginning of 20 17, he released his first mobile chip, the famous "2855438+0", which is the only mobile phone chip dominated by mobile phone manufacturers except Huawei.

However, everyone knows the follow-up news. In addition to the chip S 1, Xiaomi never took out the second mass production chip. (except the recently released 2855438+0)

This is actually directly related to Xiaomi's business strategy, because although Xiaomi is a hardware company, many of his practices are more like an Internet company, and the essence of an Internet company is chasing the wind.

Mr. Lei once said publicly: "On the tuyere, pigs can fly." For this concept, Teacher Lei has always been well versed in it. From Xiaomi's investment map and business direction, everyone can see that Xiaomi knows how to follow the trend.

20 1 1 year is the first year when the mobile internet began to spread. Lei Jun left Jinshan to establish Xiaomi and started his second life. Xiaomi became popular all over the country overnight. When the new energy vehicle became the next outlet, Xiaomi also announced the next car. In essence, Xiaomi prefers the field of light investment and micro-innovation.

The research and development of the chip itself is a field with large investment and slow effect, which is not a very suitable real machine for Xiaomi now.

The vivo chip came out so soon. Why didn't there be any sound before Xiaomi was blustery?

After Kirin processor, we are really looking forward to domestic mobile phone chips, including the S 1 mobile phone processor launched by Xiaomi. However, due to various reasons, this processor did not completely continue the development path of the processor. So far, we haven't found that the processor has brought us some endless experiences like the Kirin processor.

Why does this happen to the 澎湃 processor? There are actually several reasons. The first reason is that the processor is really difficult in the development process; The second reason, we guess, may be that this processor can not fully meet the current user's demand for mobile phone processors. Mobile phone processors need long-term research and development, with a stronger technical background as the foundation, and may still lack some processors.

Now we find that many domestic mobile phone manufacturers have started to develop chips, which is a very good thing. For the domestic mobile phone market, it can greatly stimulate and promote the development of mobile phones in China.

For example, the vivo chip V 1 video chip held a communication meeting in Shenzhen on August 27th, in which the executive vice president of vivo mentioned that the self-developed 1 professional video chip V 1 would be released on the brand-new vivo X70 mobile phone, which made us feel very surprised.

In fact, for vivo, I believe everyone is familiar. It lies in the research and development of chips. Before the earliest, it and Samsung have been jointly developing chips, so in the process of chip development, vivo actually has a very deep research and development road.

Similarly, this video chip V 1 is an image chip, which can serve the needs of users in video applications such as preview and video recording at the same time. It takes 24 months to develop more than 300 people, so we believe this video chip will bring high experience value.

In fact, we are also very clear that I have always attached great importance to the image advantages of mobile phones, whether on the vivo X60 series, or the Zeiss lens built in alliance with Zeiss, and the application of micro-pan/tilt technology in vivo mobile phones.

It can be said that vivo has strong image characteristics, and the only thing that can be released this time is that it has a strong image background because of its long-term operation and continuous improvement and optimization in images. On the other hand, the development of vivo itself on the chip does have its own unique advantages. The image capability of vivo itself and the characteristics created by this chip should be able to better meet the needs of mobile phones for images.

In fact, in the future development, vivo is likely not only to build video chips, but also to lay out chips on other tracks. In fact, for our users, we also hope that domestic mobile phones can build their own chips faster and have their own place in the international market competition, as do vivo and Xiaomi.

We should give them more time instead of putting more pressure on these mobile phone manufacturers. They have been constantly introducing models that suit us, and we should give them more time to create more possibilities. On the road of technology research and development, it is a long road and needs our support.

Sand is expensive, and freight is expensive. Otherwise, the potato chips nowadays are all cabbage.

Recently, the executive vice president of vivo confirmed that vivo X70 series will be equipped with the first self-developed image chip Yue Ying V 1. This chip is actually an ISP chip, and its specific performance is still unclear. However, ISP chip (image processing chip) is mainly used in the field of camera shooting, not as big as Huawei Kirin processor. Kirin processor includes CPU, GPU, NPU, ISP, DSP, baseband and other components. As for the technical difficulty,

Simply put, vivo launched its own research chip, mainly to improve its image performance and focus on solving some specific scene problems. There is no so-called subversive industry, so there is no need to boil. In fact, users who are interested in digital know that although the hardware of the camera part is the same when using processors from different manufacturers, the camera effect will be different, which is caused by the differences of ISP chips from different manufacturers, and the self-developed ISP chip can undoubtedly avoid this problem.

By developing ISP chip, we can better adapt our own algorithm and obtain more stable image performance. Now all families pay more attention to the image, and in the future they will rely on the performance of the image to open the gap. Therefore, developing ISP chips is an inevitable direction. In fact, Apple, Samsung and Huawei have all done this before. Now that OVM has the demand and conditions, it is natural to start developing related chips, and the research and development of such chips can also accumulate experience for the research and development of other chips.

Previously, the 澎湃 C 1 chip launched by Xiaomi was actually an ISP chip, which was first launched on Xiaomi MIX Fold. 澎湃 C 1 adopts self-developed ISP+ self-developed algorithm, double filters and high and low frequency parallel processing, which improves the efficiency of digital signal processing by 100%, and can help mobile phones to carry out finer and more advanced 3A processing, where 3A refers to AF, autofocus and so on. AWBAutomaticWhiteBalance, automatic white balance; Automatic exposure, automatic exposure.

Judging from the C 1 promoted by Xiaomi, this chip is still good. As for why the voice has become low recently, personally, there is nothing to write about this ISP chip at first. This chip can't be compared with Huawei's chip in MediaTek, Qualcomm. If you promote an ISP chip there every day, you may be laughed at. Secondly, it seems that the products using 澎湃 C 1 in Xiaomi's follow-up products have not yet come out.

Thank you for reading.

The vivo chip came out so soon. Why didn't there be any sound before Xiaomi was blustery? VIVO really surprised many people this time. I feel that I made my first chip in a short time. At present, it has been confirmed that it is the image chip Yue Ying V 1, which will appear in the ivo X70 series.

You are talking about Xiaomi's surging series, not processor chips. Compared with this chip launched by VIVO, the complexity of 澎湃 is not an order of magnitude.

When mobile phone manufacturers cut into the chip field, they often start with a relatively simple chip, among which ISP chip responsible for image processing has become the first choice. First, the complexity is not as high as the processor chip, and the success rate is higher. Secondly, for mobile phone manufacturers, the benefits brought by ISP are very direct, and now the image processing ability of mobile phones has become more and more important.

Therefore, both VIVO and OPPO started from ISP, but Xiaomi started directly from the processor chip in the past, that is, the 澎湃 series, which led to a long time when 澎湃 still did not launch a new generation of products.

Of course, Xiaomi recently launched its own ISP chip, which has been put on Xiaomi's mobile phone. As for the 澎湃 series, Lei Jun said that Xiaomi did not give up.

Summary is not a chip, Xiaomi already has it.

Chips are not achieved overnight, and the difficulty of chips is not generally great.

At present, only Huawei has chips in China, and it has been stuck by American families.

Even if it can be designed, there are still production links.

I hope you will support domestic enterprises, whether Huawei or other domestic enterprises.

I don't know which chip of vivo can be commercialized? Does 2855438+0 count as a chip?

First of all, this chip of vivo is not the same as the chip before Xiaomi. Xiaomi's surging is a cpu chip, and this chip of vivo is an audio-visual chip!

Regarding the video chip V 1 independently developed by vivo, according to Hu Baishan, executive vice president of vivo, the research and development process of this chip lasted for 24 months, that is, the research and development work of this chip began two years ago, which shows that the strategic vision of vivo is very long-term. Regarding the function of V 1, Hu Baishan said, "V 1 is an integrated circuit chip with special specifications, which is the concrete landing of vivo chip strategy. In the overall image system design, V 1 chip can serve the needs of users in image applications such as preview and video recording. "

According to Hu Baishan, the flagship new product vivo X70 series to be released in September will be equipped with this self-developed video chip V 1 for the first time, and what advantages vivo X70 series will have after being equipped with this chip? Hu Baishan also gave some information. First of all, the vivo X70 series will be greatly improved in terms of night scenes, portraits, videos, anti-shake, etc. That is to say, after this mobile phone is equipped with the chip V 1, the image performance will be greatly improved, compared with the previous generation products. It will also have greater advantages. The image performance of vivo X series products has always been in the forefront of the industry. Whether the image performance of vivo X70 series will have a greater leap due to the addition of self-developed image chips is worth looking forward to.

The stock price fell to the crotch, and the skyrocketing came out [laugh] [laugh] [laugh]