Why can't Honda laugh when it enters the million-unit sales club ahead of schedule this year? Eulogize is not powerful.

In the first 11 months of this year, there were several automobile brands with a total sales volume of more than one million units, and Honda was one of them. The total sales volume from January to November reached 1.44 million units. Of course, such a high sales volume is inseparable from the efforts of Honda's two joint venture car companies in the China market, namely Guangqi Honda and Dongfeng Honda. In the first 11 months of this year, both Dongfeng Honda and Guangqi Honda,

The eye-catching market performance of Dongfeng Honda and Guangqi Honda can be said to make Honda laugh brilliantly. However, there are some lingering sadness and depression in Honda's laughter. You know, Honda owns many hot-selling models such as CR-V, Accord, Civic, XR-V, Fit, Binzhi and Haoying, and even Lingpai, Fit and Haoying, which are complained by riders and netizens, can sell well.

Actually, this is related to the luxury brands owned by Honda. As a luxury brand owned by Honda, the market performance of Acura brand can be said to be relatively poor. At present, the localization models of Acura layout mainly include RDX, MDX, CDX and? TLX-L, among them, there are three SUVs and one car. Compared with competitors, the market performance of these four models basically has no sense of existence.

judging from the total sales volume from January to November this year, the first-tier luxury brands such as Mercedes-Benz, BMW and Audi will not be mentioned. In the second-tier luxury brand camp, Volvo's total sales volume is 131,27 units; The total sales volume of Land Rover is 33,978 units; Lincoln's total sales volume is 33,727 units; The total sales volume of Britain and finidi is 21,786 units; Jaguar's total sales volume is 18,162 units. On the other hand, the total sales volume of Acura is only 9,986 units, which is really far behind the competitors.

the total sales volume lags behind the competitors, and the monthly sales volume will definitely not be very good. In November, Acura sold only 98 units a month, compared with Volvo's monthly sales of over 1, units and Lincoln's 653 units. 3,232 units in Britain and finidi; Land Rover's 3929 units; And jaguar's 1986. It can be said that the monthly sales volume of Acura is also quite weak, and it is also a joke for competitors such as Britain and finidi.

in terms of market performance, the sharp contrast between Acura and Dongfeng Honda and Guangqi Honda is also the reason why Honda has tears in its laughter. To tell the truth, the strength of Acura's product models is not bad, but the innovation of product models is too slow, and many models of Honda sell well. Therefore, Acura, with the aura of luxury brands, has a kind of.

Written at the end: Compared with competitors such as Volvo, Cadillac, Lincoln, Land Rover and Britain and finidi, Acura is still hiding in the comfort zone, ignoring the brand image, the lack of marketing, and the inflated price, which are also the reasons why Acura is gradually marginalized. In fact, Acura also wants to be as high-profile as Dongfeng Honda and Guangqi Honda, but the market and consumers are not too fond of Acura. Therefore, if Acura wants to rise, it must rely on itself and show sincerity higher than its competitors. What do you think?

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