Some people say that e-commerce has had a great impact on the real economy. How should individual industrial and commercial households deal with it?

It's my pleasure to answer your question. I have been engaged in a physical store 1 1 year and an online store for two years. I have three qualifications to answer this question. My point is:

E-commerce has a great impact on physical stores, which is a joke. The influence is too exaggerated, and there will be influence, but the influence must outweigh the disadvantages. The corresponding strategy of the physical store must be to take the initiative.

First of all, we must understand the reality. This year has been 202 1 year, and you are still quarreling with an entity and an e-commerce. According to the latest investigation and analysis report of CCAGM, a Chinese department store business association, there is no obvious distinction between entities and e-commerce in China.

In fact, this topic was really a problem seven or eight years ago, or even ten years ago, but now more answers, I think, should be: how to market physical stores in the face of the Internet era?

Secondly, we should understand the root of the problem. Whether you open a physical store or an online store, don't always ask me to kill my competitors! What should I do? How to deal with it?

Oh, my God! Many times we are not even e-commerce, but physical competitive shops, so don't always think about how to deal with competitors, but focus on how to improve ourselves. This is the root of the problem.

Finally, understand the future trend. Ten years ago, it was understandable if the store could not see through the future trend. But now you live in the future! Oh, my God! The future ten years ago is today's present: the boundaries between entities and e-commerce are blurred. You have me and I have you, and the physical store must

hug

Internet is transforming into semi-electronic commerce.

After understanding the above three points, I will talk about my management experience and skills in combination with my own experience.

1. Ten years ago, my friend and I opened a shop near the university. Thanks to the dividend of the times, the benefits in previous years were good. In the peak season, the daily turnover of five figures is normal, it is really booming, and a branch has been opened.

16 or so, the business is going from bad to worse, but it should be noted that the root cause is the explosive growth of the number of physical stores nearby. 1 1, only three peers, 16, surged to more than 40. The pressure of competition can be imagined, and then it is like daily life.

2. Embrace the times and take the initiative!

As the saying goes, a comfortable environment will make people unwilling to take the initiative to change. My change came from two blows:

First, for special reasons, the rent suddenly doubled.

Second, after the business was bleak, my friends and I parted ways and went back to our hometown in Zhengzhou. Later, he said that he would open an online shop. At that time, I thought that the bonus of the online shop had passed, and it was almost impossible to succeed again. But a year later, I was hit in the face. He got a suite in Zhengzhou, with a monthly profit of more than 30,000.

He worked hard and once went to Shijiazhuang to change a bad review. I personally found the client and talked for a long time, and invited others to dinner.

Then I studied with him for a week. I opened an online shop at the end of the year and started working in less than a year. The daily turnover is four digits, the monthly income is more than 10000, and the reputation is four diamonds. But people are unlucky enough to drink cold water and stuff their stomachs. Actually, it's mainly me floating.

/kloc-at the end of August, 0/8, the store was complained of selling fake goods, which was actually very grievance. It's simple. Just complain. But when I was in road trip, I didn't notice the news of the violation. When I saw it, it was three days after the appeal period and I was directly convicted. The consequences are very serious: the daily passenger flow has dropped from about 500 to about 5, which is no exaggeration. There was almost no business for one year. /kloc-In September of 0/9, the store weight began to slowly recover, but the business was only 80% before the violation.

The following is the current reputation of our store, which is about to be crowned:

People really can't float, no matter when they work hard, they are treading on thin ice. We should study hard and make progress every day.

3. Share specific methods and experiences:

There are many ways to turn to semi-e-commerce, and there are too many ways and channels now, such as short video field, live broadcast field, self-media, e-commerce online shop and so on. , thus bringing huge dividends. If you don't, it's because you didn't do it or didn't want to do it. In the modern business environment, if you don't advance, you will fall back.

The income of my physical store and online store is basically half and half now. Some of my relatives sell women's clothes. It used to be a pure physical store, but now it is a short live video. As we all know, online turnover has far exceeded that of physical stores. She exaggerated that the physical store is now a vassal, which doesn't matter. Mainly the live broadcast venue. Especially during the period of * *, I think it should be a lot of stores, and it has become a combination of physical online stores.

Finally, I have said so much, I hope the landlord will gain something, wish business prosperity and rich financial resources!

First, stop blindly opening stores, expand the scale and ensure cash flow.

Second, try to keep old customers and give them appropriate discounts.

Third, the future trend is the Internet. Since you can't change it, you can hug online and offline, and you can do Taobao, live broadcast, WeChat group spike and other measures.

Fourth, reduce expenses and try to do it yourself.

Fifth, as long as the direction is right, we must stick to our own judgment.

Do a good job in docking the blockchain with the real economy and deepen integration.

I'm glad to answer your question. As a self-employed person for 10 years, I have something to say.

Don't go against the trend, try online and offline synchronization.

According to the original intention of the topic, it is expressed as follows:

1. Does e-commerce constitute damage to the real economy?

1, e-commerce background

The emergence of e-commerce is the inevitable development of network information technology, and it also conforms to the economy of internet plus encouraged by the state later.

2. The relationship between e-commerce and the real economy

In the past, even some celebrity public forums and debates on the Internet believed that e-commerce destroyed the real economy. I think this is a misunderstanding. Therefore, it is necessary to understand the relationship between them.

First of all, e-commerce subverts the traditional trading mode through commodity trading, allowing people to buy goods from all over the world without leaving home.

E-commerce reduces the cost of traditional transaction mode, improves the transaction speed, accelerates the circulation of funds, promotes the rapid development of logistics industry, and increases a large number of employed people who are restricted by conditions.

Whether the original intention of the problem destroyed the real economy is a misunderstanding. E-commerce only changes the trading mode of traditional goods, from offline to online, allowing more goods produced by the real economy to be quickly displayed, entering the public's field of vision and facilitating transactions. The e-commerce platform itself does not produce goods, but only provides a display platform. Those who think it has a negative impact just don't keep up with the pace of information technology and internet plus's economic development, and remain in the original concept. It can be considered that e-commerce has promoted the development of the real economy.

The state and operating platforms should further standardize the management of e-commerce, put an end to counterfeiting, build public confidence and safeguard public interests.

Second, the countermeasures of individual industrial and commercial households

1, stick to tradition and establish your own business brand;

2, combined with the Internet economy, online and offline go hand in hand;

3. Provide personalized personal tailor services related to operating products according to their own business expertise;

4, the newspaper group heating, interconnected with leading enterprises.

Under the impact of e-commerce, individual industrial and commercial households will face the risk of being eliminated if they don't follow suit. So what should we do?

For example, you run a thriving China restaurant near the office building. In the past, the service mode was lunch, and office white-collar workers went to the restaurant to order food. But now with e-commerce, if you can't provide room service, those white-collar workers who don't want to go downstairs will order food on the platform, and your customers will gradually disappear.

How to solve it? What you need to do is to apply for an official WeChat account, and then scan the code to send an fried egg or something, so that every guest who comes to the store can add your official WeChat account, and then learn the shooting skills little by little and put fresh dishes online every day. This is your own hungry platform, and you have become an e-commerce.

Your restaurant is near the office building, regular customers know you very well, and after ordering, diners can deliver steaming lunch in a few minutes or ten minutes, which other platforms can't do, so you will be invincible in the competition. Of course, it would be better if you can use beautiful and environmentally friendly fast food boxes to make dishes more suitable for food delivery.

In fact, you can also join the platform, so that with the promotion of the platform, your customers will increase instead of decrease.

The above examples show that although e-commerce has a great impact on physical stores, you will have more business opportunities as long as you follow suit.

With the popularity of 4G networks and smart phones, as well as convenient and fast electronic payment and express logistics, the traditional business model has undergone fundamental changes, and it is inevitable that e-commerce will occupy the store distribution market strongly. After all, many things have certain advantages in the price of the place of origin, even with the express delivery fee, they can be cheaper than the sales price of different stores.

From the perspective of single-store operation, there are actually many opportunities to adapt to the development of e-commerce:

First, the life service industry, especially the small catering, hair salon, laundry, car wash, car repair and other industries around large communities, e-commerce has not been able to enter.

Second, the logistics distribution business, in order to meet the needs of e-commerce, the delivery service is very busy.

Third, the on-site supporting services of e-commerce, especially the after-sales installation, maintenance and repair of household appliances, are the perfect partners of e-commerce.

Hello, it's my pleasure to answer your question.

In recent years, the impact of e-commerce on physical stores has been really great. As can be seen from the data reported by many chain stores across the country, the biggest impact of how many stores were closed last year and how many stores were closed this year should be the impact of e-commerce!

Nowadays, many physical stores act as fitting rooms, such as clothing stores. When consumers enter the store, we receive them like God. If the color is not good, change it, and the size is not good. I'll give you another one. After an hour of tossing, your god took a photo in front of the mirror with his mobile phone and looked at it from a treasure. Ah! Too much cheaper. That's great. Order directly from the Internet.

The essence of e-commerce should be to serve physical stores, place orders online and experience offline, but now it has evolved into a phenomenon of competition with physical stores!

In view of this situation, physical stores should keep up with market demand. If you don't change, you are waiting to die.

Which physical store should handle it!

Use wechat community marketing.

Make your store a marketing store. Don't think this method is old-fashioned If you can do a good job in marketing, do you still need to be afraid of the impact of e-commerce? By means of community marketing, customers are locked into the store, and whether they buy or not, customers are guided to add WeChat groups in the form of gifts, telling customers the benefits of adding WeChat groups. The essence of human nature is greed. To grasp this pain point, we must first grasp the accurate customers in our hands. At present, whoever has customers is king. Imagine which customers have left your store. Deal or not, you have to tell him that there are new products in my shop. Come and have a look! At this time, you will find that I don't have the contact information of the customer, and I can't find him.

How do you find your customers and let them know about your in-store activities or new products? As long as customers who have been to your store or have already made a deal, they should add all WeChat to guide them into the WeChat group. I have applied this method myself, and the effect is very good. Wechat has provided us with such a good platform, so make good use of it!

With the development of consumption habits, customers entering physical stores are getting older and fewer. It doesn't matter what you do. Young people are getting lazy, and the business of physical stores is getting worse every year. The online shop is getting worse every day. The online price war has caused a backlog of goods in many online businesses, and it can't be done offline because there is no one on the street. Only when the state increases taxes on online stores can people return to physical stores. But with the social progress of the times, it is impossible. Now whoever does business pays the bill, because there is no profit and no sales. Can self-employed people twist their little fingers over their thighs?