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What do you think is the way out for bike sharing?

Many people may have heard the fable of "Hao Han Bird". The Hao Han bird in the story is a lazy man. He doesn't nest in summer. When the cold wind blows, he shivers every night to indicate that he wants to build a nest the next day, but in the end he can only muddle through the day and freeze to death. In the first half of the booming bicycle sharing industry, many enterprises only blindly increased bicycles, without considering how to make services more detailed and management more perfect. Therefore, after the introduction of local management measures, these enterprises can only moan for a short period of time and then disappear quietly. You have seen a lot of news about bike sharing recently, but obviously it's not all good news. For example, yesterday, many media reported that Xiaoming's bicycle employees laid off 99%, the CEO left, and the actual controller of the company lost contact. Coupled with the cool cycling that has frequently reported negative news recently, the deer cycling and Wukong cycling that have been announced to be suspended, and the Harrow cycling acquired by Yonganxing, everyone has a feeling in their hearts. The winter shared by bicycles this year is much colder than last year.

The warm season is gone forever.

Last winter, bicycle sharing was the favorite star of capital, and everyone rushed to invest money in it, for fear that it would be too slow for everyone to accept. Because of this, all kinds of bicycle sharing have sprung up everywhere. According to incomplete statistics of netizens, at most, there were at least 23 enterprises in bike-sharing. Because different bicycle companies choose different colors to distinguish them, a joke has been circulating on the Internet. What bike-sharing lacks is not money, but color, and the competition between bike-sharing has also been dubbed "Rainbow Wars" by netizens. As one of the hottest topics this year, bicycle sharing not only thrives in the domestic market, but also goes abroad. At present, mobike has operated more than 7 million bicycles in 200 cities in 12 countries, with more than 200 million registered users and provided more than 30 million rides every day. Ofo bike-sharing also operates in nine countries. At present, it has connected more than 8 million bike-sharing cars around the world, with more than 25 million daily orders. No wonder netizens listed bicycle sharing as one of the "four new inventions".

Standardized management of cold air transit and bicycle sharing.

However, various bicycle sharing did not bring amazing feeling to users as it did at first. Although bicycles are always shared in the streets and alleys, these bicycles have gradually become the burden of urban management. The number of bicycles that are constantly overflowing becomes difficult to manage: there are long queues of bicycles on the bus platform of subway stations, which seriously interfere with pedestrians' travel; Cyclists rampage in pedestrian lanes and motor vehicle lanes, which also brings safety hazards to citizens and car drivers; And those destroyed bike-sharing gradually formed a spectacular "bike-sharing Cemetery". In order to better supervise the related management in the field of bicycle sharing, the China Bicycle Association held the inaugural meeting of the bicycle sharing professional committee in Shanghai on May 7 this year, and announced the establishment of the bicycle sharing professional committee of the China Bicycle Association. The Special Committee also participated in the formulation and pilot of the "Bicycle Sharing Group Standard" and promoted the formulation of relevant mandatory standards. Subsequently, ten ministries and commissions, including the Ministry of Transport, officially issued the Guiding Opinions on Encouraging and Regulating the Development of Internet Rental Bicycles (hereinafter referred to as "Guiding Opinions") in August, which standardized the mechanism of bike-sharing in terms of delivery and operation in more detail and clearly. After the "Guiding Opinions" was officially promulgated, the Guangzhou Municipal Communications Commission took the lead in announcing the suspension of new bicycle sharing in the city, and then detailed management regulations were successively issued in various places. In addition, many opinions have been issued, such as planning bicycle sharing parking spots, establishing urban non-motor vehicle lanes, coding and marking bicycle sharing, and punishing enterprises and users who illegally use or operate bicycle sharing. The most direct impact of the improvement of management methods is to make some enterprises in troubled waters unable to get along.

Winter is coming, who can spend it safely?

In this way, those who used to lie at home and make money by throwing bicycles on the road will be miserable, which will lead to problems in many weak enterprises that share bicycles after tightening management. 10 year 10 On October 22nd, Beijing Lu Xiao Bicycle announced that it would take the initiative to recycle the electric bicycles that had been put into operation, and Beijing suspended its operation from 00: 00 on the 23rd. It is difficult to refund the deposit for online cool cycling, and the employees of the company go 7788; Hello bicycle was acquired by Yong 'an Bank. Coupled with the loss of Xiaoming's bicycle owner, can bike-sharing only be a flash in the pan? In fact, not all bike sharing companies are "humble birds". Industry leaders such as mobike and ofo have strong financial support on the one hand, and relatively strong platform technical support and relatively perfect vehicle operation and maintenance system on the other.

At present, mobike is equipped with intelligent locks of global multi-mode positioning systems (including GPS, Beidou and GLONASS), which not only enables mobike to know the position and status of each bicycle at any time, but also helps its artificial intelligence platform "Rubik's Cube" to obtain more detailed traffic and travel big data, so as to continuously adjust the number of bicycles suitable for the city and ensure the orderly operation in line with urban planning.

Ofo also recently announced its participation in the Sesame Credit Deposit-Free Program, allowing users to experience the convenient urban transportation brought by the Huang Xiao special car without a deposit. At present, these two companies in the field of bicycle sharing are the most familiar enterprises, with the highest market share and the largest number of users, and many of their strategic layouts are being carried out in an orderly manner. Therefore, it is not difficult to find that as long as the nest is built to attract phoenix, no matter how the management changes, the enterprise can survive this winter safely.

The pictures in this article come from the Internet.