Is it intentional or negligent to use "hot column" instead of "warm" in the banner of welcoming new students in Tsinghua University?

A warm welcome? Change? Welcome to the hot column? Low-level mistakes appeared on the welcome banner in Tsinghua. Was the advertising company too negligent or was the teacher in charge of enrollment in Tsinghua not concerned? A warm welcome? Become? Welcome to the hot column? If such a mistake is made in other places, it is just an episode and will not cause any waves. Because typos like this can be said to be common in banner advertisements that are full of streets and alleys. What? Through the window, carrying a robbery? , what? Beer with every bite? , what? Dali Hongyang can be said to be countless. Why Tsinghua University this time? Hot column? Will it attract the attention of cudgel? Tsinghua's position in the eyes of Chinese people goes without saying, and countless Chinese people regard Tsinghua as their dream. I first saw it appear on the banner welcoming new students in Tsinghua? Hot column? When I used this word, I wondered if I had always used it wrong. Or Tsinghua deliberately used this word, will it have any special meaning? For example, in "In Memory of Liu Hezhen Jun" written by Lu Xun? Commemoration? Written? Remembrance? At that time, I thought it was a mistake. After the teacher explained it, I realized that it was intentional.

but unfortunately, I have looked it up in the dictionary several times. What have I been writing? Warm? Didn't write it wrong, and Tsinghua didn't come out to explain it? Hot column? What is the special meaning. It seems that this is an ordinary slip of the pen, just like the slip of the pen of the banner slogan in the streets. Others can be wrong, why can't Tsinghua be wrong? Because Tsinghua represents rigor. The monk touched it. Why can't I touch it? Others can be wrong, why can't Tsinghua be wrong? Yes, others can be wrong, but Tsinghua can't be wrong, because Tsinghua represents the highest institution of higher learning and the rigorous academic atmosphere. How can you make such a low-level mistake? It's like if other principals pronounce it wrong? Ambitious ambition? It's just a joke, but the president of a famous university will resign because of it.

Of course, such low-level mistakes are definitely not made by professors in Tsinghua. Such banners are outsourced to street advertising companies, and Tsinghua just helped them carry the pot. However, don't logistics comrades need to have a look and check after the banner is hung? Even if you are always busy, asking the students of the student union to have a look will not let this banner hang there openly and be exposed.

Conclusion: I can't help but think of the criticism caused by Tu Lei's putting his feet on the wall by plane some time ago. Although putting his feet on the wall was indecent, it was just an act of carelessness. Afterwards, Tu Lei issued an apology statement, but some people still insisted. Why? Because he is Tu Lei, others can be wrong, but he can't. In the same way, others can be wrong, but Tsinghua can't!