Romantic "death", Maserati's charming voice is gone?

There has been a lot of news about Maserati recently.

The last batch of GranTurismo and GranCabrio rolled off the assembly line, new products revealed the future of electrification, spy photos of the new flagship sports car appeared, and Modena factory was temporarily closed for transformation. ...

Have you noticed that all the news seems to point in one direction: Maserati wants to make something "electric".

Finally, just the day before yesterday, Maserati officially announced their big plan, and taking the road of electrification is a real hammer.

For this Italian luxury brand, which was once a niche and now benefits more "people", it is really understandable to actively embrace electrification. As Porsche Taycan continues to expand its territory, this road is not alone. What's more, even Ferrari began to play the idea of pure electric drive. Maserati is really fast this time.

Don't play "noise" sound, play "electricity" sound.

Quick action means great determination. Maserati announced that all future models will adopt hybrid and pure electric drive systems, and guaranteed that 100% will be developed and manufactured in Italy. Ghibli, the first hybrid model in brand history, will be unveiled this year; The new generation of GranTurismo and GranCabrio will also be the first vehicles of the brand to adopt 100% pure electric scheme, and it is planned to put into production in 20021year.

The 100% pure electric power system developed by Modena Maserati Innovation Laboratory has also begun to emerge: the government has prepared a short video to show the research results of pure electric power system. By the way, "MMXX? 1 "stands for Latin" 202 1 ",which happens to be the expected production time of the new generation GranTurismo.

Click to watch Tencent video/x//x /x/page/e3067bw4bfo.html

This sounds really exciting, which also shows that Maserati knows exactly what their loyal fans care about most. But ... what about the V8 engine, so it's gone?

I believe many people will think that the pleasant engine "noise" and mellow and charming exhaust sound of GranTurismo and GranCabrio are the most representative labels of Maserati, and the joke that "buying Maserati means buying exhaust sound" is at least five points true.

Even music professionals will be addicted to such a beautiful sound. Well-known musician Howie? B once invited GranTurismo into the recording studio, looking for a passionate voice from the powerful engine and exhaust sound.

Now, the next generation of GranTurismo and GranCabrio have decided to bid farewell to the fuel engine 100%, which means that the most beautiful V8 self-priming exhaust sound in the world will also leave us.

After listening to the scream of "electricity" in the video above, will you have the illusion of time and space that you jump directly from F 1 in V8 era to the electric equation FE?

Will the most orthodox GranTurismo die out?

It is undeniable that electrification has become a general trend and direction recognized by the world. However, Maserati still needs to consider one thing: can her fans accept the pure electric change of GranTurismo and GranCabrio?

As we all know, Maserati created and promoted the Italian word "Grant Turismo" in the automobile industry. After years of evolution, Grant Turismo and GranCabrio are also the most typical representatives of this GT model suitable for long-distance high-performance driving. The enduring styling, the 2+2 practical seat layout and the exciting sound of the 4.7-liter V8 engine together constitute the core selling point of this Maserati.

Those who can consume GranTurismo and GranCabrio may rank second in financial resources. Most importantly, they highly identify with Maserati's GT culture emotionally, enjoy the pleasure of long-distance driving and the pleasure brought by the exhaust sound, and are willing to pay for their "feelings".

After full electrification, GranTurismo and GranCabrio will have to face the problems encountered by these electric vehicles, such as difficult to find charging stations, long charging time and unsuitable for long-distance driving, while the high-frequency "electricity" sound gives people completely different hearing.

I really don't know to what extent potential buyers and fans will accept the new generation of GranTurismo electrification, "electric" sound and at least L2 automatic assisted driving function. It really takes time to observe.

It must also be mentioned that the new generation of GranTurismo and GranCabrio will bid farewell to the original Modena factory and move to the Milla Fioli factory in Turin for production. The former has always been the origin of GranTurismo and GranCabrio, and its main feature is manual assembly.

With the opening of the electrification renovation project of Modena factory, the new GranTurismo and GranCabrio produced in Turin will also lose the selling point of manual assembly, which is more or less a pity.

Is there any other choice besides pure electricity?

Fortunately, while Maserati is vigorously promoting electrification, it seems that it has not forgotten the choice of keeping fuel power for those customers who stick to tradition.

For example, the family flagship sports car that just released spy photos recently, the news given by foreign media is that it is expected to be equipped with the newly developed 6-cylinder engine of FCA-PSA Group and adopt a central layout.

However, judging from all the information at present, it is irreversible for Maserati to enter the development direction of hybrid/pure electric drive. To break through and revive, this is the "electricity" roar of the trident brand in the face of the future.

If you are a traditional Maserati fan, or fascinated by the engine and exhaust sound of GranTurismo and GranCabrio, buy the ultimate GranTurismo? Zeda Edition is the last chance to miss the old days. Perhaps in the familiar V8 symphony, it would be a good idea to welcome the electrified "new world".

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.