Why is Aamir Khan so influential?

I don’t know when, Aamir Khan became a “box office poison”. It goes without saying that any movie in which he participates is sold out, and there is no need to worry about the box office. This Indian uncle who is over 50 years old has swept the hearts of young boys and girls in domestic blockbusters. He is simply a role model for boys and a god of girls.

Just like the recently released "Secret Superstar", it has continuously topped the single-day box office since its release, and has been unanimously recognized by the media, film critics and audiences.

Looking at the movies Aamir Khan has made, although they are not many in number, they are all excellent. For example, everyone got to know him from the movie "Three Idiots", to last year's very popular "Dangal", which has been listed as the top movie on Douban. Every movie leaves us in awe of him. Each of his movies uses storylines to influence society and life thinking. Each of his works is changing the country of India.

Let’s talk about his personal IP first: he is not just an actor, but also a public figure who changed the country

As early as 2013, the American "Time" magazine selected Aamir Khan as one of the "Global 100 People". One of the "big influencers". After the rise of Bollywood after 2005, he basically only took on one film a year. His attitude towards movies is not just for the box office of the movie, he also hopes that movie fans can get to know India through his movies. And I hope that my movie can bring something to everyone. In "Death Unknown", Aamir Khan trained his muscles for half a year for the role. In "Dangal", he even tried his best to gain 30 pounds and then lost it back during the post-production of the movie. He is 53 years old and still So hard. This spirit is worthy of our admiration and awe.

In addition to being an actor, Aamir Khan also hosts and produces a TV show - "The Truth". In the show, he talks about various issues in Indian society: female infanticide, child sexual abuse, huge dowry, domestic violence, caste system, etc. Every episode pokes holes in the ugliest and most painful scars of Indian society. He put the truth plainly before every Indian. And from the standpoint of all Indian women, she launched a resistance against the entire male-dominated society in India.

Can an actor change a country? Aamir Khan did it thoroughly with his actions. He is the conscience of India and a legendary hero who can change the country.

Personal IP will be attractive only if it exports clear values.

This is why so many people follow Luo Zhenyu, why so many people love Fan Deng Book Club, and why Mi Meng has so many die-hard fans? That's because they have their own attitudes and opinions, forming their own unique personality charm, which allows more fans who identify with them to gather together and form a community. Due to the continuous value output of these IPs, it has formed its own second habitat. Communities are similar, but individual attributes are different. Fans choose social habitats because of the inspiration and attraction of personal IP.

Let’s talk about his content IP: Every movie directly hits the pain points of society

Here are three examples: "Three Idiots Make Trouble in Bollywood" and "Dangal!" Dad", "I'm a God". The first two movies are more or less reflected in Chinese society. "Three Idiots" corresponds to the college entrance examination and exam-oriented education, while "Dangal" corresponds to parents' hope for their children to become successful, so they won the first prize in terms of popularity. Top spot. The famous "Three Idiots" tells the story of Indian higher education, where students only study for grades, to study for an MBA in the United States, and to surpass others and become number one. The character he plays shows a completely different perspective. Worldview - a story about learning because of a true love for knowledge, and using knowledge and love to liberate yourself and others.

"Dangal" selects a point of Indian education. Son preference is the background, child marriage is the norm, complacency with the status quo and ridicule of change are fixed routines. All of this is just the direction of the plot. a booster for future development. The two female protagonists started training under the guidance of their father, a wrestling champion. This is unimaginable in the patriarchal society of India. Fortunately, the father is a stickler in the family and has excellent fighting skills. Some people laugh, but no one dares. Tube. The father plays the invincible reform force in the play. He fights against the blind and arbitrary coach at the top and scolds the onlookers at the bottom. In the end, the little guy accomplishes the big things and helps his daughter achieve the goal of transforming from "no one to marry" to "choosing." The life change of "getting married" ultimately led to a major ideological change in "Who said women are inferior to men?"

If "Three Idiots" and "Dangal" are educational, "I Am a God" touches on the absolute taboos of religion. From the perspective of an alien, the film examines the religious issues existing in India, using the tortuous love story of two young people from different sects as clues, and using language full of speculation and leaps to interrogate the superior religious spokesmen. It can be said that it finally achieved great results. Total victory.

In the face of various social problems, in Aamir Khan’s works, we can never see moral judgment or the evil of human nature. These works will never make you take a certain position and exclude others. position, or hate people who have a different position. On the contrary, what you will see in Aamir Khan's works is that he treats "villains" in the most humane and loving way. In his works, there is no superiority, no competition, and no competition between people. There is no separation, let alone the struggle of opposites, there is only boundless love and compassion.

I think this is what attracts the audience the most about Aamir Khan.