E-commerce research report sample

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E-commerce is a business activity that uses electronic tools and network communication technology. It has created a new model for people to purchase and sell products, and has changed the physical goods that people used to do face-to-face. Purchases and sales pose revolutionary challenges, and e-commerce will have an immeasurable impact on the development of local economies. Economists predict: "In the 21st century, there will be either e-commerce or no business at all."

In order to further optimize the e-commerce development environment in our county, strengthen the e-commerce industry, promote industrial upgrading, and strive to build an e-commerce demonstration base in the province, according to the instructions of the county government leaders, the county Industry and Information Technology Commission, Commerce Bureau, and The Science and Technology Bureau formed a joint research team to conduct a survey on the development of e-commerce in our county. The survey report is now as follows:

1. The current status of e-commerce development in our county

According to the survey Statistics show that there are nearly 6,000 people in the county engaged in e-commerce activities across the country, including more than 5,000 people engaged in e-commerce outside the county. Most of them work for e-commerce companies, engaged in customer service, art, promotion, distribution and other businesses; County There are also nearly 1,000 people starting their own businesses through e-commerce. In 20xx, only a few companies in our county, such as Jiuzhou, Huanhua, and Kangshu, used e-commerce to sell products. Among them, Global Ceramics Company sells about 1,000 ceramic tea cups on average every day through the e-commerce platform, and Jiuzhou Ceramics Company achieved online sales of about 4 million yuan from September to December 20xx. Since 20xx, e-commerce in our county has developed rapidly, especially the completion and good operation of Lichuan Dongxin E-commerce Park, which has formed an agglomeration effect and attracted a group of high-quality e-commerce talents to return to Li to start their own businesses, which has expanded Lichuan's local products. Sales channels have been expanded; the individual e-commerce team is also growing day by day, and the e-commerce business volume is increasing day by day. According to the survey, in 20xx, the average number of express items leaving the county every day in our county was less than 100, and one truck could not load it. However, currently, the number of express items leaving the county every day has reached 5,000, which cannot be loaded by three large trucks, and the number of goods leaving the port is showing a blowout. Based on an average of 100 yuan per piece, the number of express items leaving the county every day now amounts to 500,000 yuan. In order to standardize and strengthen the management of the e-commerce industry, enhance the cohesion among e-commerce companies, and achieve group development, under the initiative of the County Industry and Information Technology Commission, the Commerce Bureau, the Science and Technology Bureau, Dongxin E-Commerce Park and other related e-commerce companies, after intensive preparations With the approval of the County Federation of Industry and Commerce and the Civil Affairs Bureau, the Lichuan County E-Commerce Industry Chamber of Commerce was established on June 20, 20xx. This is also the first e-commerce industry chamber of commerce in Fuzhou City. It will effectively promote the further orderly, healthy and rapid development of the e-commerce industry in our county. According to the current explosive development forecast of e-commerce, within two years, the annual transaction volume of e-commerce in our county will exceed 1 billion yuan. Although e-commerce in our county started late, in Fuzhou City and even Jiangxi Province, it is leading other cities and counties at "Lichuan Speed".

In order to integrate Lichuan e-commerce resources, give full play to the advantages of e-commerce concentration, reduce operating costs, and cultivate e-commerce talents in our county, in 20xx, our county Dongxin Industrial Co., Ltd. invested 72 million yuan in the county ceramic industry The park established Lichuan Dongxin E-Commerce Park. The park covers an area of ??48.15 acres. It has built an e-commerce office building of 6,400 square meters and three warehouses of 10,000 square meters, which can accommodate 100 e-commerce households. It is equipped with an e-commerce training room, an agricultural and sideline product testing center, express delivery, and network technology. , product photography and other relatively complete service agencies; it has introduced high-quality e-commerce talents to return to their hometowns to start businesses, such as: Mr. Zhou Shangbiao, a graduate student at Fudan University and general manager of Beijing Yuda Kangxu Company, Mr. Yuan Chunshui and Mr. Cai Kui from Shanghai, and Shishi's Mr. Ouyang Fabao, Mr. Kong Lingrong from Yiwu and other e-commerce companies have settled in the park, and there are also a large number of foreign e-commerce companies from Lichuan who are making preliminary preparations to settle in Lichuan Dongxin E-commerce Park. These local e-commerce merchants have a high starting point and many years of experience in e-commerce sales. It is expected that Dongxin E-commerce Park will soon become a new growth pole for the county economy.

Since Lichuan Dongxin E-commerce Park is not only the first e-commerce park in our county, but also the first e-commerce park in Fuzhou City. In view of the rapid development and outstanding performance of the park, Cai Fugen, the person in charge of the park He was elected as the vice president of the Jiangxi Provincial E-Commerce Association. In August this year, Lichuan Dongxin E-Commerce Park was rated as an e-commerce demonstration base in Jiangxi Province. When Director Wang Hongguang of the E-commerce Division of the Provincial Department of Commerce visited the park for investigation, he spoke highly of the park and believed that the software and hardware facilities of Lichuan Dongxin E-Commerce Park have reached the provincial e-commerce demonstration park standards. The park construction and e-commerce business The development speed is one of the few in the province, and a new concept of "Lichuan Speed" for the development of e-commerce has been proposed.

It is not difficult to foresee that the rapid development of e-commerce will not only accelerate the production of industrial and agricultural products in our county through the "multiplier effect", such as ceramics, shoes, clothing, umbrellas, oil paintings, shiitake mushrooms, tea tree mushrooms, straw mushrooms, and core fillings The rapid circulation of sugar, torreya, yew, etc., thereby stimulating the rapid development of the real economy of our county, and in turn, the real economy that has developed rapidly after being driven will converge on e-commerce, promoting the further development and development of e-commerce in our county. grow. In this way, our county's e-commerce economy and real economy will enter a period of healthy development in which they pull and promote each other.

II. Outbound inspections

In order to learn from advanced experience in other places, seize the opportunity, and promote economic transformation and upgrading, Yao Yinghua, member of the Standing Committee of the County Party Committee and Secretary of the County Commission for Discipline Inspection, and Wu Zhonghong, deputy head of the county government From May 20 to 21, 20xx, he led the Lichuan e-commerce inspection team composed of the county Industry and Information Technology Commission, Commerce Bureau, Science and Technology Bureau, Ceramics Bureau, Post Office and other departments and the main persons in charge of Dongxin E-Commerce Park, focusing on Fujian Conducted on-site inspections on the development of e-commerce in Dehua and Quanzhou. According to the inspection, it is self-evident that e-commerce plays an important role in stimulating local economic development. Local governments have introduced measures to encourage and promote the development of e-commerce, such as the "Ten Measures to Further Accelerate the Development of E-commerce" launched by Quanzhou City in Fujian Province in January 20xx. ", Dehua County launched the "Twelve Measures to Support the Development of E-Commerce" in September 20xx. These measures have undoubtedly given a strong boost to the rapid development of local e-commerce.

In order to learn from overseas experience, the research team went to Dehua County in Fujian Province, which also has daily ceramics as its leading industry, from June 4 to 5, 20xx to conduct a survey.

There are about 1,400 ceramic companies in Dehua County, of which more than 300 have official websites; more than 1,800 online stores (mostly self-employed) are operating on "Alibaba". There are 727 Dehua ceramic companies with integrity certification, accounting for 52% of the county's ceramic companies; and in 20xx, among the total 9545 "ceramic tableware" and "ceramic tea sets" related stores on Taobao, Dehua Ceramics There are 780 of them, accounting for 8.1% of the website. Due to the financial crisis and the depreciation of the US dollar, Dehua, a ceramic export base, has also been severely hampered in product exports and has turned to domestic sales. However, the Dehua e-commerce industry, which started earlier, has provided a broad platform for Dehua ceramics to develop the domestic market. The ceramic sales achieved by Dehua County using this platform have also soared from 600 million yuan in 20xx to 20xx. 1 billion yuan in 2016, an increase of 66%. The Dehua Ceramics Industry, a ceramics export base, has not only been unaffected by the financial crisis and the depreciation of the US dollar, but has also achieved greater development through the use of e-commerce platforms.

In order to gather young people and small e-commerce companies in Dehua to develop e-commerce and reduce e-commerce operating costs, the Dehua County Government began to prepare for the establishment of "Dehua Ceramic Electronics" in December 20xx. Business Park”. The park was completed in June 20xx and began to recruit e-commerce companies. By the end of May this year, 66 e-commerce companies had settled in, including 59 ceramic sales companies, 5 service agencies, and 2 training centers. In the first five months of this year alone, the turnover of Dehua Ceramics E-Commerce Park has exceeded 1 billion yuan, and the park has become the main driving force for the rapid development of Dehua Ceramics.

According to the person in charge of the Dehua Ceramic E-Commerce Park, the rapid development of the park is mainly due to the strong support of the local government. The county government not only invested in the construction of the Ceramic E-Commerce Park, but also opened it in September 20xx. In March, the highly operational "Dehua County Measures to Support the Development of E-Commerce" was issued (see attachment), and at a meeting convened by taxation and other relevant departments to study how to accelerate the development of the park, county leaders clearly pointed out: The development of the Dehua Ceramics E-Commerce Park depends on the strong support of all relevant departments. In the early stages of the development of the Ceramics E-Commerce Park, it is not enough for the relevant administrative law enforcement departments to just turn a blind eye. It is best to close both eyes. . With the strong support of the government, the tax department has not required merchants in the park to pay taxes, and other departments have not had any adverse impact on the normal operation of e-commerce in the park. This undoubtedly increases the attraction for Dehua to introduce and retain e-commerce merchants, and provides The rapid development of Dehua's e-commerce industry has injected a strong booster.

3. Current problems in the development of e-commerce in our county

1. Insufficient publicity. E-commerce focuses on publicity. On April 1 this year, Jiangxi Daily published the article "Farmers from Lichuan become e-commerce merchants". On June 16, the front page of Fuzhou Daily published the article "E-commerce's "Lichuan Speed"", and Lichuan's e-commerce industry became famous. , individual e-commerce sales performance increased rapidly. However, in the e-commerce industry, since most people engaged in e-commerce in the county are self-employed, their investment is limited, and they are less likely to spend large sums of money on advertising. As a result, netizens lack understanding of Lichuan, and Lichuan occupies a small share of the e-commerce market.

2. It starts late and it is difficult for the brand to “stand out”. At the end of 20xx, there were more than 31,700 ceramic shops on Taobao, with more than 1.8 million ceramic products. Some well-known brands in Dehua County, such as Guanfu, Zhuoyue and other 9 ceramic products, were listed on Taobao Mall, and Their e-commerce management departments are still calling out for accelerating the pace of e-commerce development due to a sense of crisis. At that time, although some sporadic e-commerce merchants in our county had opened online stores, and some industrial products, such as Kyushu’s porcelain pots and tea cups and Universal’s daily tableware, began to be sold through e-commerce, the number was very small. E-commerce in our county began to develop significantly in 20xx. Many individuals went from working for e-commerce bosses to opening their own stores, and gradually improved the reputation of the stores and established their own brands. Kangshu porcelain cookers and some shoes and clothing also entered e-commerce. Sales ranks. At the beginning of this year, Dongxin E-Commerce Park was completed. With the entry of e-commerce companies such as Shangcheng Company, products from ceramic companies such as Jiashun, Huaxing, and Shuya began to be sold through e-commerce platforms. However, in the vast sea of ??e-commerce online stores and e-commerce products, it is not easy for consumers to discover late stores and products. Only by organizing a strong professional team, supplemented by abundant funds, can we carry out targeted extensive and in-depth research. Publicity is an effective channel to make our county's products stand out in a short period of time.

3. There is a serious shortage of e-commerce talents. E-commerce is a virtual transaction process. When online shopping consumers click on the items they want to buy, they can only learn about the various products through the physical pictures, product introductions, and service staff's explanations provided by the online store, but they cannot see or touch the physical objects. This poses a greater challenge to the online store staff’s photo processing skills, understanding of product processes, and ability to communicate and “incite” customers. To this end, in order to accelerate the development of the e-commerce industry in our county and provide driving force for the rapid development of industry and agriculture in our county, in terms of online sales, it is even more necessary to have superb image processing skills, a thorough understanding of product performance, and the ability to skillfully use various networks Talents for brand communication on platforms and online media (such as Weibo, forums, etc.). However, in order to speed up the development of the e-commerce industry in our county, a large number of talents with this kind of e-commerce practitioners are lacking.

4. The e-commerce development environment needs to be further optimized. In order to reduce housing and warehousing rent, reduce operating costs, and allow brothers, sisters, relatives and relatives to help and find employment, many Lichuan merchants who have opened online stores abroad intend to return to their hometown to open stores. However, less than a week after the e-commerce merchants settled in Lichuan Dongxin E-commerce Park registered and opened stores in our county, the tax department required each store to pay a monthly tax of 800 yuan, regardless of its operating status. Since local products have already been taxed once by the production enterprise, if they are sold out of Lichuan through e-commerce and paid tax again, the sales cost of the products will increase, putting our county's products at a clear disadvantage in market competition. Moreover, the state clearly stipulates that all agricultural and sideline products and small and micro enterprises with an annual turnover of less than 200,000 yuan are tax-free.

These newly opened merchants must not only pay deposits for opening stores, but also ensure a certain sales volume (otherwise, the products will be removed from the online store shelves). The pressure on themselves is already considerable. If they are not given a more relaxed environment, they will not only wait and see. Hesitant foreign e-commerce companies will not return to their hometowns. Even in-county e-commerce companies may move out, seriously affecting the development of our county's e-commerce industry.

IV. Thoughts after the survey

At present, my country’s e-commerce is developing rapidly, with annual sales of e-commerce nationwide exceeding 10 trillion yuan. Only Dehua County in the first five months of this year The e-commerce turnover of our county exceeds 1 billion yuan; although our county’s e-commerce ranks among the best in Fuzhou, it is seriously lagging behind Dehua County, Fujian. If we do not make great efforts to improve e-commerce in time, our county’s e-commerce will be Being swamped by the national e-commerce sea, our county will also miss a great opportunity for leap-forward economic development. To this end, the research team believes that the following issues are worthy of consideration:

(1) Although e-commerce in our county has developed rapidly in recent years, and the Lichuan E-commerce Chamber of Commerce was established on June 20, it is still It is still in a state of spontaneous and natural development among the people. If the government can provide correct guidance and support as soon as possible and introduce relevant incentive policies, it will further promote the orderly and rapid development of e-commerce in our county. Lichuan Dongxin E-commerce Park gathers 100 e-commerce companies Home, achieving sales of 1 billion yuan is not a distant goal.

(2) Can the government take the lead and join forces with enterprises to carry out promotion activities on major mainstream websites and use existing e-commerce platform resources to make our county’s local product brands bigger and stronger:

1. Give full play to the advantages of our county as “China’s daily heat-resistant porcelain production base” and sell Lichuan ceramic products in major e-commerce online stores.

2. Use the "Oil Painting Base" brand to attract more electronic merchants to distribute our county's oil painting products.

3. Use e-commerce platforms to promote the sales of agricultural and sideline products in our county to a higher, wider and deeper level.

(3) Whether policies and measures can be formulated as soon as possible to accelerate the development of e-commerce in our county. Our province issued the "Several Opinions on Accelerating the Development of the E-Commerce Industry" in November 20xx, and the Fuzhou Municipal Government launched the "Implementation Opinions on Accelerating the Development of E-Commerce" in February 20xx. According to research, many Lichuan e-commerce merchants who are engaged in e-commerce abroad intend to return to their hometowns to start businesses. If our county can formulate policies to promote the development of e-commerce as soon as possible, such as: e-commerce self-employment loans, rent exemptions for admission to the park, tax exemptions, sales incentives, Free training, etc., will surely further optimize the development environment of our county’s e-commerce industry, strengthen our e-commerce team, and contribute to the rapid, healthy and orderly development of our county’s e-commerce. E-commerce research report sample (2)

1. The concept of e-commerce and the characteristics of rural e-commerce in my country

(1) The concept of e-commerce

Electronics Business refers to business activities that use information network technology as a means and center on commodity exchange. It can also be understood as the activities of conducting transaction activities and related services through electronic transactions on the Internet, intranet and value-added network (VAN, Value Added Network). It is the electronic and electronic version of all aspects of traditional business activities. Networking and informatization.

E-commerce usually refers to a wide range of commercial and trade activities around the world. In the open network environment of the Internet, based on browser/server applications, buyers and sellers conduct various commercial activities without meeting, realizing A new business operation model for consumers' online shopping, online transactions between merchants and online electronic payments, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Governments, scholars, and business people from various countries have given many different definitions based on their status and different perspectives and degrees of participation in e-commerce. E-commerce is divided into: B2B, B2C, C2C, B2M, M2C, B2A (ie B2G), C2A (ie C2G), O2O, etc.

(2) Characteristics of rural e-commerce

Rural e-commerce grafts various resources serving rural areas through network platforms, expands rural information service businesses and service areas, and makes them both It has become a rural information service station spread throughout townships, towns and villages.

As the physical terminal of the e-commerce platform of Rural Electronics No. 1 Library Network and Fanwen Channel, it is directly rooted in rural areas and serves rural areas and farmers, truly bringing rural services to the ground and making farmers the biggest beneficiaries of the platform. But at present, e-commerce activities are mostly limited to urban consumers and some service and commodity enterprises, and have not yet been promoted in the vast rural areas. The current characteristics of rural e-commerce in my country are:

1. Rural e-commerce electronically digitizes traditional business processes

On the one hand, electronic flow replaces physical flow, which can greatly reduce Manpower and material resources reduce costs; on the other hand, it breaks through the limitations of time and space, breaking through the fixed time and place of traditional transactions, so that trading activities can be carried out at any time and place, thus greatly improving efficiency.

2. The agricultural network infrastructure is weak and lacks regional strategies

There are currently many websites providing agricultural e-commerce services in my country. However, due to the lack of software and hardware in rural areas, network access The "last mile" obstacle to reach farmers prevents farmers from participating in e-commerce through direct and effective channels. In addition, my country has a vast territory, large differences in regional geographical environment, and distinct regional characteristics of agriculture, which further complicates rural e-commerce issues. Therefore, agricultural e-commerce must deeply consider regional characteristics in order to develop better.

3. The unpredictability of the demand for agricultural products

Affected by natural conditions, the production of agricultural products and the demand for agricultural supplies are highly unpredictable. The production areas and producers of agricultural products Relatively dispersed, low added value of agricultural products, non-durable storage of agricultural products, large variety of agricultural products and strong subjective factors in quality evaluation. These factors greatly hinder the industrialization of agricultural product production and modernization of circulation, and are the difficulties in realizing rural e-commerce.

4. The coverage of rural e-commerce is narrow and it is in its infancy.

At present, rural e-commerce in my country is in the growth stage. The development of e-commerce in the eastern region has begun to take shape, while e-commerce in remote mountainous areas in the west is in its initial development stage. In remote mountainous areas, due to the small Internet coverage and people's incomplete understanding of e-commerce, there are great difficulties in the development of rural e-commerce. Therefore, rural e-commerce has a narrow coverage in rural areas of my country, and rural e-commerce is in its infancy.

2. The current status of rural e-commerce development in my country

On February 3, 201x, the China Internet Network Information Center (CNNIC) released the "35th Statistical Report on the Development of China's Internet Network" ” (hereinafter referred to as the “Report”). According to the "Report", as of December 2017, the number of Internet users in my country reached 649 million, with a total of 31.17 million new Internet users throughout the year. The Internet penetration rate was 47.9%, an increase of 2.1 percentage points from the end of 2013. China Business Intelligence Network News: From January to March 2015, the total number of mobile Internet users increased by more than 24 million, bringing the total number to nearly 900 million, a year-on-year increase of 5.7%. The number of users using mobile phones to access the Internet has reached a record high, with the total number reaching 858 million, and the penetration rate of mobile phone users reaching 66.3%, an increase of 1 percentage point from the same period last year. The number of wireless network card users was 16 million, a year-on-year increase of 3.1%. According to data released by the National Bureau of Statistics on January 20, 2017, the per capita disposable income of residents nationwide in 2014 was 20,167 yuan, a nominal increase of 10.1% over the previous year, and a real increase of 8.0% after deducting price factors. According to the place of permanent residence, the per capita disposable income of urban residents was 28,844 yuan, an increase of 9.0% over the previous year, and the real increase after deducting price factors was 6.8%; the per capita disposable income of rural residents was 10,489 yuan, an increase of 11.2% over the previous year, and the real increase after deducting price factors

9.2%. The national per capita median disposable income of residents was 17,570 yuan, a nominal increase of 12.4% over the previous year. Under this background, rural e-commerce has relatively good development conditions.

During ** in 201*, interviews were conducted with farmers in ** Town, ** County, on the current development status and existing problems of rural e-commerce.

** Town, ** City, is located in the ** part of ** County. The Yangtze River passes through the edge of ** Town, * kilometers away from the county seat. It covers an area of ??* square kilometers and has a population of about * million. ** to ** and ** to ** highways pass through, and the ** to ** high-speed railway also passes through **.

In 201*, ** has vigorously improved rural roads. The roads leading to various villages in ** town have been basically hardened, making transportation more convenient. There are township and village enterprises mainly engaged in the processing of ** and **. The main agricultural products are **, **, etc. The breeding industry is mainly based on chicken and fish. Specialties **, **, **, etc.

In order to better implement the strategy of "promoting industry and strengthening the town, enriching the people and prospering the town" and promoting sound and rapid economic development, in July 201*, ** County ** Town organized a meeting for non-public economic persons in the jurisdiction forum. The ** Town Party Committee and Government listened carefully to the speeches of people in the non-public sector of the economy and took good notes, so as to better build four major platforms of guidance, intelligence, service, and coordination for them, coordinate various matters, and apply sufficient policies with practical actions. Strengthen the overall strength of the non-public economy.

At the symposium, representatives of more than 20 non-public enterprises spoke freely and put forward many suggestions on issues such as creating a good investment environment, protecting the legitimate rights and interests of operators, solving the loan difficulties of non-public enterprises, and cultivating and utilizing professional and technical talents. Sexual advice and advice. The meeting emphasized that the current development of the non-public economy must be integrated with the construction of key projects such as national railways, industrial avenues, and highways, as well as key characteristic projects such as forests, beef cattle, fruits and vegetables, seize opportunities, take advantage of the situation, and rely on resource advantages to expand development. Project, build a brand enterprise, make the enterprise bigger and stronger, repay the society and benefit the townspeople. E-commerce research report sample (3)

With the promulgation of "Several Opinions of the General Office of the State Council on Further Accelerating the Development of E-commerce", various regions have also accelerated the pace of construction. Anhui, as a not too Developed provinces are not far behind and have carried out a lot of work in recent years. With the vigorous promotion of the Provincial E-Commerce Association, a large number of enterprises have begun to go online. At present, e-commerce in Fuyang City is entering a period of healthy development.

1. Although e-commerce in Fuyang City started late and is currently small in scale, it has a good momentum of development.

1. E-commerce is becoming increasingly popular, and a number of commercial enterprise groups have established market electronic trading systems and online marketing systems. Anhui Province's grain, coal, steel, non-ferrous metals, forklifts, automobiles and other industries or enterprises are also effectively running B2B e-commerce.

2. Agriculture, tourism, medicine, commerce and other qualified industries and enterprises are developing B2C e-commerce.

3. The informatization level of enterprises has been significantly improved. It is reported that the financial management application rate of large industrial enterprises in Anhui Province has reached 100%! The application rate of marketing management has reached 50%; the coverage rate of enterprise ERP systems has reached 70% , the rate of establishing corporate websites has reached 80%, and the CAD application rate in electronic information, textiles, building materials, home appliances, machinery and other industries has reached 70%.

4. Logistics has entered a period of rapid development. Anhui Province has initially formed a comprehensive transportation system with five coexistence modes: highways, railways, water transportation, civil aviation and pipelines, providing a certain guarantee for the development of e-commerce.

5. Payment methods have been further improved. In addition to traditional post office remittances, wire transfers, and cash payments, banks in Anhui Province can basically provide online payment functions. For example, China Merchants Bank’s OneNet, credit cards from major banks, etc. Banks have achieved network interconnection and can make timely fund transfers to each other.

6. Network infrastructure The construction of network infrastructure in Fuyang City is relatively fast. At present, broadband has penetrated into small towns, the number of Internet users continues to increase, and the city and county have basically completed the construction of broadband access networks.

7. The Anhui Provincial Digital Certification Center was established. The Anhui Certificate Authority Center (AHCA or Anhui Provincial CA Center) was officially established in October 2001 as a fair article channel on the First Library Network. A third-party organization that engages in digital certification services for e-government, e-commerce, and public computer networks, and provides digital certificate applications, issuance, and services for groups and individual users (including individuals, government agencies, enterprises, institutions, website servers, and software codes).

Digital certificate services such as storage, query, and revocation, and provides services such as online identity authentication, digital signatures, secure information transmission, and digital certificate application embedding. Provides security guarantee for the development of e-commerce.

8. The Provincial E-Commerce Association was established. In order to further promote the development of e-commerce, in September 2017, the founding meeting of the Anhui Provincial E-Commerce Association and the first member representative conference were held in Fei.

The establishment of the e-commerce association can better play the role of bridge and link, integrate e-commerce resources across the province, actively help enterprises of various ownerships carry out e-commerce activities, and promote the application of e-commerce in Anhui Province It has a very positive meaning.

9. Talent training In order to meet the society’s demand for e-commerce talents, currently all colleges and universities in the province basically have e-commerce, logistics and other majors, which have trained a large number of talents for the development of e-commerce. .

2. Problems in the development of e-commerce

Although e-commerce in Fuyang City has developed, there is a large gap compared with developed cities. More and more businesses and people are enjoying the convenience brought by e-commerce. Relatively speaking, Fuyang City lags far behind.

The specific reasons are mainly in the following aspects:

1. Weak awareness and gaps in understanding. Many people think that e-commerce is online shopping, but they don’t know that its content is very extensive. Online shopping is only a small part of it. It is more about online commerce between enterprises and online commerce between governments and enterprises. contacts. Its advantage is not only to improve the efficiency of work, but also to save social costs in general. This is the main original intention of our country to vigorously promote the development of e-commerce.