What is the future of the model aircraft industry?

It is understood that in developed countries such as Europe and the United States, high-tech electric toys occupy a large share of the current toy market. Some toy manufacturing companies in our country are gradually adjusting their product structure and increasing the design and research and development of such toys. According to the analysis of relevant people, due to their novel designs and lower prices than similar products, some of my country's products with high technical content and added value have occupied a certain market share in Europe and the United States. Such products have also become a new growth point for my country's toy exports.

Guangdong Huawei Toys exhibited several of its latest products on the market at this Toy Expo. For example, for doll products, they have designed 6 smart series based on the growth process of dolls: breast-sucking dolls, crawling dolls, learning to walk dolls, naughty dolls, singing dolls, and dancing dolls. Similar to the breast-sucking dolls, the performances of other series of dolls are also very humanized, almost like real people. Yiwu local toy company Qilin Toys Co., Ltd. also exhibited several smart dolls with blond curly hair and blue eyes. Different from the former, these dolls can interact and talk with people, and are proficient in telling stories, singing, reciting poems, and telling jokes. They are available in both Chinese and English versions. Another Guangdong exhibitor displayed a remote-controlled robot that can perform performances according to the remote control programming program. According to the person in charge of the company, in recent years, some of the most advanced technologies have been introduced in the toy field: such as radios, infrared communications, sensors, and voice recognition chips. These technologies have doubled the vitality of toys.

At present, intelligent toys have become a new development trend in the toy industry. High-tech intelligent toys not only satisfy children's curiosity and strengthen the interaction between children and toys, but also stimulate children's thirst for knowledge. Toy companies "graft" advanced technologies in the fields of computers, electronics, communications and other fields into toy products, breaking through the limitations of traditional toys and giving toys "listening" and "speaking" functions to interact with people. Intelligent toys are diverse in form, rich in content, and entertaining. They can have "emotional" communication with children, thereby cultivating children's good habits, learning and experiencing life in pleasure, and truly achieving the purpose of entertaining and educating.

Educational toys and adult toys have broad prospects

Different from the previous two exhibitions, at this Toy Fair, educational toys have become another protagonist besides high-tech toys. . Exhibitor Yiwu Mingzhi Toys Trading Co., Ltd. is an early local enterprise involved in educational toys and adult toys. General Manager Tong Yuanzhi pointed out that currently, toys with single functions can no longer satisfy consumers. Products that develop children's intelligence and thinking ability, explore potential, cultivate patience and concentration, and hand-eye coordination are more popular among parents and children.

Adult toys will also become a new development point. According to data, currently in developed countries, about 50% of the toy market is sold to non-child consumers, and this proportion is still rising. According to statistics from the China Toy Association, about 64% of adult consumers have expressed interest in buying toys that suit them. It is estimated that the adult leisure and educational toy market is worth about 50 billion yuan each year. Adult toys should not only include traditional toys such as Kongming Locks and Nine Rings, but also develop some high-tech electronic products to meet the more rational needs of adults. A good idea can often bring unexpected huge returns, and profits in the adult toy industry can be as high as 100%-400%.

The market for traditional toys is declining day by day, and the export of educational and adult toys has continued to show a growth trend. In Europe and the United States, such toys account for half of the country. The demand for toys in these developed countries has shifted from traditional low- and medium-end products such as plastic toys and stuffed toys to high-end varieties such as adult toys, high-tech electric toys, and intellectual development educational toys. At present, many domestic toy manufacturers have also begun to develop new and unique educational and early childhood education toys, so that children can play with their families while watching educational and sporting goods.

It is imperative to increase the added value of toys

The toy market is indeed a big cake, but not everyone can get a piece of it. Since the beginning of this year, international oil prices have continued to rise, and the prices of oil-related raw materials have also risen. Plastic prices have increased by 30%-40% compared with a year ago. In a toy, plastic cost accounts for about 60%-70% of the total cost, which greatly increases the production cost of plastic toys.

This requires manufacturing companies to overcome many obstacles such as rising raw material prices, trade barriers and 3C certification.

Some people believe that domestic toy companies are facing so many difficulties, and the main factors restricting their development can be attributed to low quality and low technical content. Based on this, it is not difficult for us to find a way to solve the problem: develop products that meet safety and environmental protection requirements; use science and technology to innovate products with high added value. Domestically, especially in Yiwu, which is an important production and distribution base for Chinese toy products, the drawbacks of the past development model of “OEM” production for international brands and earning processing fees have emerged. Some powerful companies should try to build their own brands and establish sales channels to increase the added value of their products and move towards high-end products.