How to cultivate your own personal charm?

Today, an important aspect of establishing an image is to cultivate personal charm. Because management charisma has become an important category in modern leadership theory and practice. It can bring management influence to a certain extraordinary level.

So, a successful manager must use this "trick". It is such a force: on the leader's side, it manifests as affinity and charisma; on the led's side, it manifests as heartfelt following and dedication to the leader.

As a manager, you must cultivate yourself, cultivate your personal charm, and gain more followers.

In the shaping of personal image, there are also examples of success and failure. Nixon was one of them.

Nixon was a legendary American president. He ran for office twice in the 1960s, losing once and winning the other, and he learned a profound lesson in shaping his personal image.

At the end of 1960, Nixon, the Republican presidential candidate, and Kennedy, the Democratic presidential candidate, engaged in a fierce competition for the presidential throne. Nixon did not take the opponent seriously at all and thought he had a chance to win. Because Nixon was Eisenhower's vice president at the time, he had long become a politician and state activist familiar to the American public. He was responsive, experienced in politics, and very eloquent. In the pre-election polls, Nixon slightly edged over Kennedy with a majority of 50% to 44%.

While Nixon was looking forward to the bright prospect of becoming president, Kennedy was carefully planning an action to defeat Nixon. Kennedy and his assistants knew that Nixon usually did not pay attention to his demeanor and appearance. He happened to be injured in a car accident not long ago and his knee made him look thin and thin, with sunken eye sockets, tired and haggard, and sluggish, making him look older than his actual age. Much bigger. Kennedy knew that they had to debate in front of 70 million television viewers, and for the first time, they would use live broadcast to show the country the demeanor of both sides in the debate. Kennedy and his aides seized this rare opportunity and carefully planned Kennedy's image in the debate to show his tall, burly, handsome and majestic personal image.

However, Nixon was too conceited. He rejected the remedies proposed for him by public relations and television consultants. As a result, in the public debate, the personal images of Nixon and Kennedy were in sharp contrast: one was a politician with a haggard face and a dull expression; the other was a politician full of energy and confidence. Kennedy was very happy after seeing the result and immediately spent huge sums of money to repeatedly broadcast the live video of the debate on television in order to gain the upper hand in public opinion before the official vote. Since this was the first televised debate in American history, the focus of the public's attention was not on the political opinions of both parties, but on their demeanor and personal image. As a result, Kennedy won by a slight margin of 49.9% to 49.6%.

After Nixon's defeat, he conducted deep self-reflection: he originally had a political advantage, but he lost to the inexperienced Kennedy. In his campaign strategy, Kennedy obviously took advantage of a head start on his public image. Under the conditions of increasingly developed television media, its importance has been ignored by itself.

When he ran for president again in 1968, Nixon learned from the lessons of his failed campaign and hired a large number of public relations experts to design his television image. Before the election, Nixon produced a special program. In this program, Nixon answered various questions raised by voters naturally and easily. In fact, behind the answers to the questions, Nixon's aides had already prepared for him and helped him to be serious. Rehearsed responses to various questions. When voters asked a question, Nixon's aides would repeat it first, seemingly to restate the question more clearly so that the television audience could hear it clearly. In fact, they were leading Nixon to incorporate it into a predetermined response to ready-made questions. Answer. Therefore, Nixon's answers to every question satisfied voters.

Television is a very effective communication medium to induce voters to vote. This time, Nixon's image as a mature statesman was fully reflected in his calm and almost leisurely responses to voters' questions. Nixon's confidence and grace spread from the television screen to every voter's home. They watched and commented that this was the image of a president they could trust. Naturally, Nixon got his wish and became the 37th President of the United States.

Later, a foreign commentator said meaningfully when commenting on the gains and losses of Nixon's two presidential campaign strategies: A leader in modern society should also be successful in his personal image.

As a leader of a company, cultivating your own personality charm, that is, cultivating your own image, can add weight to becoming a successful manager. If managers fail to use this "tact" well, they are likely to be greatly discredited in the minds of employees.