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What are the live broadcasts with goods?

First, broadcast speech

A live broadcast is also very particular. Well said, it can make your live broadcast room popular and have traffic. If you don't speak well, you may be your own one-man show.

For example, "Hello, I'm the new anchor. Today is the XX day of live broadcast. Thank you for your support. "

Although this is common, it is enough for fans to see your sincerity. Some people may be doing live broadcast for the first time, so you generously admit your own shortcomings, indicating that you don't have much advantages and experience, and at the same time convey your persistence and sincerity. Then, fans may give more tolerance and support.

Second, interactive speech.

A live broadcast can't be all about dry goods introduction and sales. It is definitely necessary to interact with fans in the live broadcast room and chat daily. When you see some questions raised by fans, although they may have nothing to do with the product, you should be patient and answer them so that fans can feel the friendliness of your live broadcast room. For example, fans: "Why ignore me? Never answered my question? "

The anchor replied: "I didn't ignore it. Too many barrage brushes, too fast. I will definitely come back when I see it. Please don't be angry! "

In addition, make full use of the star effect and fan interaction. If the products sold in your studio are endorsed by a celebrity, then you can naturally ask, "Where are Simon's fans?" .

Third, the product introduction speech

Product introduction is the top priority of the whole live broadcast with goods. The attraction of product introduction can attract more fans' attention and generate more sales, thus realizing traffic realization.

For example, explain the credibility of products and the observability of sales. Show the product reputation certificate to prove that the product is reliable. Including but not limited to: sales screenshots, netizens' praise, online celebrity recommendation, official qualification, expert endorsement, etc.

You can say this: "Sell 1.3 million copies a week (sales data). On the day of listing, 32% of customers will repurchase (repurchase rate). The favorable rate is 99%. Customer evaluation is 4.9 points (customer rating). "