Anecdote of World War II: The war made soft drinks in the southern United States popular all over the world.

In human history, the most effective way to change eating habits is war. In wartime, both civilians and soldiers were included in the jurisdiction-especially in modern times. Grain resources and other resources are uniformly distributed by * * *. The army is supported by the stomach; Therefore, the general was also an economist and nutritionist at this time, and decided what to feed the A Bing brothers. This is what they have to do, but it also depends on the country's economic strength and those who support the economy to meet the general requirements. During World War II,15 million Americans were drafted into the army, and millions more were supported in the rear. The service staff all eat together in the big restaurant. They can only eat the dishes cooked in the kitchen; Moreover, the person in charge who decides what to cook in the kitchen is not from the army, nor has he personally enjoyed the suffering between ranks.

People who serve in the army can experience some benefits, one of which is that they can eat meat at 2 1 meal every week, and even have an extra meat dish to choose from on Friday (often a cold dish with sliced meat). Most soldiers have never eaten so much meat before (of course, the meat supply during the war was not so regular). Soldiers will also get a lot of coffee and various desserts; There are sugar cans on every dining table, and dessert must be served at the end of two meals a day, without exception. As a matter of fact, the A Bing brothers don't provide cigarettes when they queue up for their wages every month. People's preference for food, although not so great, has changed a little, which everyone may already know. Because civilians seldom eat meat, wartime media are full of stories and jokes about hooking up with butchers. In addition, sugar, coffee and cigarettes are also quite scarce. Therefore, their food preferences have inevitably changed greatly. Since then, North Americans have formed a new food preference because of the war (originally this "bias" was biased because of the situation).

One thing, whether soldiers or civilians, is not within the scope of rationing, and that is Coca-Cola; However, in order to make it available to everyone, some people have taken great pains for it. During World War II, George, the chief of staff of the US Army? George Catlett Marshall is from the south. Shortly after the Pearl Harbor incident, General Marshall informed all generals to ask * * * for an additional Coca-Cola factory so that the products could be supplied to the front. Influenced by Marshall's move, Coca-Cola experienced the same economic status as food and weapons in wartime, so it was not restricted by sugar rationing. There are 64 Coca-Cola factories in the Allied War Zone, which are distributed in the Pacific War Zone, North Africa War Zone, Australia and other regions. At the request of the armed forces, the Coca-Cola Company also sent technicians to take charge of the production of Coca-Cola, with a total of 148 technicians, three of whom even died in the war zone.

Coca-Cola was beautiful after World War II, but it is worth mentioning that before the war, it was not a prominent trademark in the world, and even it was not a household name in the United States. Although the company exported to Cuba in its early years, Coca-Cola is basically a domestic beverage in the United States. At that time, I was afraid that no one except southerners would drink Coca-Cola without any ingredients. In addition, during World War II, most of the professional officers of the US military were southerners, which should also be an important factor in the rise of Coca-Cola.

It is not difficult to see how the meaning of "external" makes Coca-Cola popular all over the world. Coca-Cola set up a production plant in the Allied War Zone, which has a lot to do with its growing popularity. In this day and age, it is obviously not so annoying to unite Americans to make their own decisions. The distribution of food production resources is also related to the choice of consumers. However, in this case, 95% of the non-alcoholic beverages sold in American military bases are products of Coca-Cola Company. There is a choice, but it depends entirely on a company to decide the optional scope.

The symbolic significance associated with Coca-Cola, such as the national momentum established during World War II, is really impressive. Soldiers serving overseas at that time were not only deprived of everything that showed their personal characteristics (such as clothing, jewelry and hairstyle), but also could not see the essence of their own culture because they were in a distant foreign land. In this environment, people will feel more lonely. If something can fill this cultural gap, such as food or drink, it has extra potential power. Coca-Cola happens to be a treasure house with almost perfect symbolic significance. In the letters sent back to China by soldiers serving overseas, they often write that they are fighting for the right to drink Coca-Cola. The "intrinsic" meaning of Coca-Cola clearly shows that in the mood of these soldiers, they fight and do other things "to protect the custom of drinking Coca-Cola, and also to protect the 10,000 kinds of benefits that Qian Qian has brought to its people"-this passage is a true text about Coca-Cola found in wartime mail inspection. In this way, Coca-Cola became a symbol in the hearts of young soldiers in the 1940s-a symbol that truly represented the country.