What should I do if I shoot advertisements and jokes?

From another perspective, it is precisely because of the growing prosperity of our country that other countries respect China's traditional customs more. Of course, we are also very aware that these foreign brands pay more attention to the strength of the China market. In the final analysis, strength determines everything. For the use of real tigers in advertisements, many netizens ridiculed: "Looking forward to the Year of the Loong."

In order to welcome the arrival of the Year of the Tiger in China, the Italian luxury brand Gucci launched the "Gucci Tiger" series, which was inspired by the printing design in the late 1960s of/kloc-0, combining the tiger pattern with the classic elements of the brand. I wanted to "rub" the heat of a wave of Chinese zodiac to attract customers, but it caused controversy because there was a real tiger in the advertisement. An international non-profit animal protection organization named "World Animal Protection" accused Gucci that the Year of the Tiger should make people realize that these animals should be respected and protected, instead of sending out the wrong message of "beautifying wild animals in captivity" and "commercializing them".

Animal protection organizations are angry that Gucci's advertisement for the Year of the Tiger uses real tigers, which is called "China New Year Series" in China, featuring tiger patterns and natural patterns such as flowers and plants. Accused by the World Animal Protection Association (an international non-profit animal protection organization), the Year of the Tiger should make people realize that these animals should be respected and protected, instead of inheriting "beautifying captive wild animals" and "commercializing them".

Foreign netizens are dissatisfied with Gucci's use of tigers to shoot advertisements, and hope that the brand will immediately stop using animals in advertisements. In this regard, Gucci said that this tiger was photographed in a safe environment and no tiger was injured.

Netizen: I look forward to the Year of the Loong Gucci's response to the tiger advertisement controversy: Although real tigers are used in the advertisements, they are all shot in a safe environment. However, Gucci's use of tigers for commercial photography violates business ethics and is equivalent to encouraging illegal hunting and trade of endangered animals in disguise. This activity was criticized by netizens, many of whom said: "Animals are not accessories." "It is not good to have wild animals in advertisements. Tigers are not pets! "