Self-media: How should self-media people define themselves?

We are from the media, but how do we define ourselves?

Don't think that this definition has nothing to do with your overall development. Only by defining yourself well can we know how to plan our future media road.

1. Enhance the right to speak and become an expert in this field.

There are roughly three kinds of owners of personal media. One is from the industry big V and opinion leaders. They are experts and scholars who are active in their respective fields, topic makers and opinion leaders in their respective fields. They have outstanding personal images and can respond with one voice. Second, journalists in traditional media have innate information gathering ability and writing level, which is more advantageous than others. Third, ordinary practitioners from all walks of life speak according to their hobbies, hoping to attract more attention and reflect their own value, but lacking more traffic attention and professional guidance, they are truly self-media grassroots.

2, exclusive content, become a vassal of the enterprise.

The big and the whole die, and the small and the beautiful have a future. The development direction of self-media must be the specialization of content. Regardless of the degree of specialization of the content, as far as the verticality of the media platform is concerned, the focus area is a hard condition. The more focused and subdivided the field, the easier it is to gain recognition from the platform.

It is understood that many industries with strong media verticality have won the favor of related companies. For example, if professionals pay attention to the automobile field, they will choose a single brand to interpret it. This not only makes it easier to get platform support, but also attracts fans' support, which leads to a highly interactive topic war.

These two definitions basically cover all self-media people, but the first self-media people are still in the majority. In this respect, Borg (9, 8, 7, 2, 6, 5, 9) knows a lot of knowledge. As long as it is a question from the media field, he will always answer it.