Which do you like better, the volcanic blowout of comedy variety?

Lead: "Laughter can't help you" is probably the result that any comedy show doesn't want to see. In order to achieve the goal of "laughter comes from the heart", all kinds of comedy columns have also racked their brains and started a model from form to content.

In recent years, the rise of comedy variety shows can not be underestimated. In 20 14, there were more than 20 comedy programs on David's screens, such as China Comedian by Jiangsu Satellite TV, Super Comedian by anhui tv, king of comedy by CCTV and I am a Comedian by Hubei Satellite TV. The comedians showed their abilities and aroused the laughter of the audience. 20 15 "I am a comedian", "the legendary swordsman" and "We all laugh" all produced the second season, and the types of comedy programs gradually matured. However, the prosperity of comedy programs did not last long. The reason is related to the lack of grassroots comedy talents and excellent creativity.

A comedy program that constantly explores and innovates.

Comedy has almost become the standard of every TV station and video website. 2065 438+05-2065 438+06 launched a series of new programs, including anhui tv's Laughter When You Come, Shanxi Satellite TV's Happy Family, Sichuan Satellite TV's Comedy Spring, Oriental TV's Happy Comedians, Youku Tudou's Comedians Union and so on.

Judging from the program mode, there are probably several common comedy variety shows at present: the first is that famous comedians compete in the same field, represented by Happy Comedian; The second is the promotion of grassroots comedians, such as the legendary swordsman; The last one is a theater scene performance with a fixed team and guests, such as "We all laughed" and "Xile Street".

Driven by the huge market demand, comedy programs broke out. With the help of strong market supply, comedy programs can form obvious cluster interaction effect in the whole variety market, but it also means that these comedy programs must innovate their models and improve their quality in order to find their own audience and market in the convergent competition.

However, how should the form of comedy variety show jump out of the mode and innovate?

Among them, anhui tv's "Laugh When You Come" made a bold and in-depth attempt at program innovation. This comedy program is defined as a "comedy talk show", and the host group includes the resident comedy teams such as Zhou Qun, Liu, and the original team of "Country Love". The mix-and-match host group also created the mix-and-match program effect.

The content of the program is subdivided into star interviews, relaxed talk shows, comedy situational performances and indoor games. Huang Zulin, Theway, Yan Kaiwen and other guests came to the show to share their stories with the audience, and then the members of "Laugh" improvised in the form of sketches. For example, when Huang Chulin talked about the process of love in the first program, he couldn't help complaining that he even strayed into the cemetery to avoid reporters. Hearing this "hilarious script", the comedy class vividly performed a scene in which paparazzi followed gossip. On the basis of the star talk show, it incorporates the current fiery comedy style and collides with unexpected jokes.

Digging the space of comedy programs with content

The audience's appeal for joy determines their demand for comedy programs, especially the demand for comedy content in the rapidly developing network variety market. In the highly competitive variety market, only high-quality comedy programs can be loved by the audience and have strong vitality.

Compared with other comedy programs, Laugh When Coming has been innovated in three aspects: first, the original mode, second, the content setting, the creation of a new variety category of "comedy+interview", and third, the choice of guests. For the domestic TV market, interviews and comedies are both popular programs in the current variety shows. However, based on the market pressure of talk shows in recent years, the audience's appreciation level has been improved again and again. Simple interviews or comedies can no longer meet the needs of the audience. "Laugh when you come" aims at the combination of market gap and demand export, boldly innovates the form of comedy and interview, and adapts the guest's life experience into the setting of comedy performance style full of hilarious laughter, which not only captures the audience's love for comedy, but also meets the audience's demand for stars' relaxed and happy consumption, making the audience addicted.

The bold innovation of "Laugh When You Come" is loved by many young audiences. According to the broadcast data of iQiyi, the broadcast volume of each program has reached one million hits, and young people aged 18-24 constitute the main audience. Tencent's video multi-phase programs have played more than1000000, and the total broadcast volume has exceeded1000000. /kloc-young viewers aged 0/8-29 account for more than 60%.

On TV, "Laugh When You Come" performed equally well. According to the ratings of CSM35 cities, Laugh When You Come has been firmly in the top five of the provincial satellite TV evening programs since its launch, and the second issue even rushed to the runner-up in the evening time.

Vulgarity is not popular, desire is not equal to hope, and pure sensory entertainment is not equal to spiritual happiness. "Laugh when you come" adopts comedy forms such as impromptu sketches to restore the relevant experiences of stars or classic film clips, and presents the story behind the stars to the audience between laughter and scolding, so that the audience can understand the ups and downs behind the stars while laughing, which leads to thinking.

What kind of comedy program do we really need?

What is the significance of comedy to the audience? Comedy can make people happy and laugh, but it can also expand the spiritual world, benefit the world and make achievements in value construction.

In the era of Internet explosion, all kinds of jokes, network expressions and jokes abound, and the audience's jokes are getting higher and higher, making it more and more difficult to "serve". In this era when all the people are stage performers, it is no longer possible to effectively poke the audience's needs just by making vulgar jokes and selling ugliness. One of the reasons why comedy programs are difficult to do is that high-quality comedy works are difficult to produce and unsustainable. Due to the subjective and objective environment, the frequency of high-quality comedies has become lower and lower in recent years, which is neither superficial nor profound. Many comedy programs don't really hit the punch line of the audience, so they can't really be recognized.

In today's comedy, a hundred flowers blossom and a hundred schools of thought contend, producers need to be alert that the inheritance and development of any form of comedy can not be separated from innovation, and staying away from innovation and reconstruction is digging their own grave. Take sketches, cross talks and variety shows that audiences often listen to as examples. They were once brilliant, but they were also exhausted in terms of actors and creation. Nowadays, it is at the peak of the development of comedy forms such as sketch, cross talk and variety show, but how to make the works always new and let the audience always look at them is still a big challenge.

Laugh When Coming presents the life experiences of the guests in a comedy way, which dissolves the emotional extremes of previous talk shows and endows comedy programs with depth, which is also an innovation in the field of comedy.