What joke did CBA play again?

As a domestic basketball league, CBA has always had a dream, not to mention surpassing NBA and becoming the most popular basketball league in the world. After all, the level of the two sides is very different, but at least they can win the domestic market. Think about it, China has a population of nearly 654.38+0.5 billion, and there are tens of millions of basketball fans, most of whom like to watch NBA. If we can win this huge traffic market, CBA can earn a lot of money.

Under the leadership of Yao Ming, CBA has really become better and better. They have completed the contract with Migu and signed a five-year long-term broadcast contract. The number of transactions behind it may have reached several billion, knowing that Tencent only spent 65.438+0.5 billion to win the NBA. CBA's broadcasting rights can be sold to hundreds of millions, which is obviously a premium. Migu's strong joining has also discouraged other broadcasters. This includes Tencent with deep pockets.

The ratings of NBA are declining, and because of a period of time last year, the traffic of Tencent live NBA is declining. It can be said that it is difficult to recover the 654.38+0.5 billion spent in a short time, and the latest financial report also makes Tencent executives more vigilant. They played the wrong chess, will they still hand over their fate to CBA? Although CBA is becoming more and more popular with the public, it is only limited to some teams. For example, Guangdong Hongyuan and Liaoning Men's Basketball Team have a huge gap in the flow of other teams.

Because this is the first live broadcast of a large-scale sports event by Mi Gu, they seem to have screwed up, the picture is blurred and the explanation is not professional enough, which makes fans feel very bad. Today's CBA is far from qualified to sell exclusive broadcasting rights. Only when Tencent and Youku broadcast together can the alliance become better. If this continues for a long time, the flow of CBA will only continue to decline, which is nothing more than shooting yourself in the foot. Tencent and Youku are obviously superior in the professionalism of broadcasting basketball leagues.