100,000 movies. What's wrong with jokes and comedies?

I believe that from the beginning, Shi Leng didn't think it was just an animated film. Animation is just a form of expressing a story, and the core of the story is the central marketing strategy of a movie. If the form is too tangled, the result will be as bleak as other animated films. See how big the animated film market is in a year. Let's take a look at the comedy movie market in the past year.

Every year, 50% of China's film market is steadily taken by Hollywood (if it is not controlled, it is estimated that it will take 70%). Under the influence of Hollywood films, the space for domestic films is very limited, and comedy is the only film element that can directly counter this influence. Then, since the performance of live-action movies is insufficient, ten coldness makes up for the deficiency and makes up for the deficiency of nonsense comedy movies.

What is nonsense comedy? Cynicism, which can be traced back to ancient times, originated from deconstruction today. Essentially, it comes from the irony and absurdity in comic books, but the borrowed means are often more extreme than traditional comedies, which can be seen from Japanese comics and Xingye's movies.

Moreover, after the 1990s, when the global economy tends to be integrated and the circulation of cultural goods is accelerated, "Wulitou Comedy" shows a tendency of constantly spoofing various cultural works (comics, movies, variety shows, Japanese and other works).

This is because, compared with cultural phenomena in society, cultural works are often passed down for a long time and have high recognition, and each cultural work has an established paradigm (referring to the subversive characters in Ten Lengs). Subversion and spoofing of this established paradigm is also a mockery of social rules, which not only easily leads to * * *, but also does not bring too much unnecessary political influence, so there will be western movies like "Beijing Zodiac Health".

I used to wonder why the "Wulitou" culture showed different development paths and influences in Asia, but I never had time to make a systematic arrangement, so I had to give up. But I generally think it may be because East Asian society is relatively closed. We are often reluctant to apply satire directly to specific ethnic groups, so the psychological pressure brought by cultural works is not so great.

So I don't think the performance of Ten Cold today is to reach the ceiling.

I believe that in the mainland market, animation will have an innate policy advantage over real people as long as the crux is identified. As time goes by, we may see better animated films in the field of comedy, even a batch.