What are the unique and successful marketing methods of car companies?

According to the survey, at present, Weilai automobile brand is particularly popular with contemporary young people. They used Moonlight Box, the world's largest live broadcast platform, to interact with fans and introduce the company's new products and future plans. They also cooperate with major media to publish long reports and videos to show their innovative technologies and R&D achievements, thus stimulating consumers' interest and curiosity. In addition, Weilai also shares every consumer's driving experience through social media, bringing the distance closer to consumers. This content marketing strategy makes Weilai stand out in the market and become a giant in the field of new energy vehicles in China. It can be seen that Weilai's main marketing model is content+channel maintenance, and you can learn from this marketing model if you want to expose the brand quickly:

1.？ Brand differentiation is the focus of publicity

Content marketing can be used to expose products or brands, and the most common method is soft and wide. In the media exposure related information, product performance, safety, evaluation and other contents are overwhelming. The concrete embodiment of this kind of soft text may be a picture, a joke, a news, a shot or a video script, which occupies the minds of consumers in a subtle way.

2. Channel coverage

In addition to building core products, strengthening channel coverage and conquering the market are key links. It's no use just making content without distributing it! The long-term channel pattern and brand marketing concept can never be easily reversed in the short term. Brands must pay attention to the maintenance and development of online channels. If they don't know how to start, they can cooperate with multi-channel platforms such as media boxes for a long time, so that when they reach important nodes, they can take the lead!

Here is the media box, you can pay attention to it if you are interested ~