Xu zhēng's new program set off a war of words!

Good concept, bad presentation, Xu zhēng's "Eating on the Road" looks really "embarrassing". Star cross-border variety producer? It's already difficult to perform a good drama, so don't add to the variety market.

Speaking of Xu zhēng, many people should think of his series of films "Embarrassment", which is set in the embarrassing life of middle-class men. Whether it is The Man on the Embarrassed Road, The Embarrassment in Thailand or The Embarrassment in Hong Kong, Xu zhēng seems to be trying to establish the spiritual core of his "comedy star".

"Everything in the world, only food and love can't live up to it." In the era of poisoned chicken soup, this buzzword seems quite absent-minded It reminds people that in addition to fame, small happiness in front of them is also precious. "Food on the Road" is actually a combination of comedy and food variety, externalizing the pleasure brought by food through the style of light comedy, and showing the love of ordinary people for life with food as the carrier. It's really an original program.

Secondly, the food presented in Eat Far is the most "people-friendly" food, and the "shopping" link presents the most "life-oriented" problems, such as the instant noodles on the train mentioned in the first program, the plane meal made by 30 yuan in the kitchen, and the meat dumplings and Hu Wen in Jiaxing service station. Touched by the audience's ordinary life, the mental route that World Olympics strives for is still very thoughtful.

But as the saying goes, there is no disappointment without expectation. The 1 1 issue of "Gourmet on the Embarrassed Road", which will end this week, has been broadcast, but it has not achieved the effect of the series of films on the Embarrassed Road. Douban 4.5 scored low, and its word-of-mouth performance was slightly poor. Xu zhēng made a bad start on his first attempt at variety show. He wants to make the brand "Jiong" fuller, but he doesn't know that the reality is so skinny.

Zhou Xun, Stephen Chow, Chen Kun, Yifeng Li and other star artists have become producers and producers of variety shows. However, if they want to harvest more markets with the help of personal brand effect, should they add a little impetuous spirit to the already restless variety market or make some substantial contributions?

Wasted the core idea of "turning embarrassment into happiness",

"Eating on the road" does have many problems.

As the first original light comedy food reality show in China, the chief producer of "Food on the Road" once expressed the program concept as follows: each issue has a different theme, taking food as a clue, and conveying the program concept by showing the ordinary "food" and "food" in life-a long life will inevitably encounter disappointment, but no matter what embarrassment you encounter.

To tell the truth, Xiang Jun was very interested when he saw this introduction before the program started. After all, it should be good to externalize the happiness of food and graft the "embarrassing" elements accumulated by Xú Zhēng. But the result seems to be not ideal. Generally speaking, the problem of "eating on the road" mainly includes several aspects:

1, the patchwork program setting failed to show the theme of the program.

Eating on the Long Road has been broadcast 1 1, and the routine is also clearly visible: the combination of "inside the shed+outside". Each program at least includes "talk show+sketch+visiting friends+experimental kitchen+looking for food", focusing on different themes, such as nightlife after 90, campus food, and food during travel.

Is this hodgepodge nice? In fact, it depends on the lineup, the performance of the guests and whether the theme of the program is expressed through such a platter. Of course, rhythm is also very important. Regarding the first two points, as far as "Gourmet on the Road" is concerned, the lineup is actually ok, but there are too many variety shows on Song Xiaobao; In terms of guest performance, the star artists of Eat on the Road cover a wide range of ages, personalities and cultural backgrounds, and try to take care of more groups. It's just that Guo Qilin's presence is too weak. More importantly, the third point.

From the title, Gourmet on the Road focuses on "on the road" and "Gourmet", that is, the embarrassing things encountered in the process of finding delicious food. First of all, what we need to see is whether the theme of each issue is closely related to the idea that the program wants to convey: from the first issue of "Travel Food" to the later "University Food", "Nightlife after 90s", "Mars Food", "Hong Kong Food", "You Will Never Change", "Tiannanhaibei New Year's Eve", "Barbecue Theme", "Hot Pot Banquet" and ". Mr. Xiang Jun couldn't help thinking, isn't it true that the program group suddenly came up with an idea in each issue and then pieced together a program at random?

It is understandable that "Food on the Road" tries to enrich the content capacity of the program and enrich the expression form of the program by means of platter. However, this does not mean that various types of programs are mechanically combined. Otherwise, it's like watching a happy comedian+Everyday Up (a food theme)+a pure food program that teaches cooking. At the same time, the overall presentation of food in the program is less, and the concept of food itself and the meaning behind it have been diluted, which seems to be inconsistent with the real name.

2, logic offline, the overall feeling is how "chaotic"

The overall feeling of Eating on the Road is "chaos", which is related to its program setting and its "ambition".

After an hour of variety show, talk show, sketch, experiment, food search and guest interview, the final result is that every link is hurried by, every link is hasty and thin, and every link is separated.

In the second program, firstly, Xu zhēng and Andrew go to the canteen of the drama to find steamed buns; Then they went to the shed, and Xu zhēng talked with Gao for about 4 minutes. Suddenly, Gao became an audience and began to watch the sketch "Love of Green Peppers". Then, I began to taste high cocktails; Finally, I entered the experimental kitchen and watched the chefs cook wonderful dishes at the entrance of the university canteen.

As far as the program flow is concerned, Xiang said that he didn't know what the logical clue was, and he really wanted to talk about it in the program group.

Therefore, the biggest problem with "eating on the road" is the word "chaos". The program always seems to want to catch the "embarrassing" clue. After all, this is a word that carries big IP. However, what is the relationship between link settings, clip clues and the word "embarrassed"? What does "embarrassment" mean in this variety show? I don't know.

3.Xu zhēng's identity is unknown.

Most importantly, what is Xú Zhēng's recognition of "eating on the road"?

Co-producer of the show? Is it the "embarrassed boss" of the show? Is the host of the program? Is the backbone of the program. Or an actor who performs skits?

These identities are correct, but even if he can occasionally tell funny jokes, Xu zhēng's other humor and wisdom are not fully displayed, and his "embarrassing" brand culture has not been continued by variety shows. This has to be said to be the regret of "eating on the road".

As the core IP in the program, Xu zhēng's performance can actually be better. For example, in the talk show, he still made a fool of himself. It seems that someone commented: "Xu zhēng has his own comedy value. How to position himself according to the program plan is not clear to the program group. Although humor and wisdom are his personality, they are not enough to support the whole program, and the unforgettable' embarrassing boss' naturally does not help. "

Artists, cross-border variety producers,

Ability is not enough money to make up?

Whether a variety show looks good or not is related to production, but it is unfair to "make" all the pots. Looking at today's variety market, we can find that "star control" has become a new trend. The "master" here is sometimes not the character setting, but the capital behind it. And when these star artists have become producers of variety shows, have they really brought any different fireworks to this market?

When it comes to artists making variety shows, there are Zhou Xun's The Journey to the West and 24 Hours, which seems to be dominated by Chen Kun. It is reported that Stephen Chow is also testing the producers of variety shows, together with Xu zhēng of "Eating on a Embarrassing Road" and Yifeng Li, the producer of "Let's Go Together", star artists can really toss and turn.

So, what about these programs they made? The food on the road is too messy to take care of yourself. The Journey to the West scored 4.4 points. After the South Korean team quit in the second season of "Twenty-four Hours", the word-of-mouth ratings were not as good as those in the first season. In fact, their capital investment did not bring new explosions to the variety market, but added more money and impetuous atmosphere.

The reason is that Tong believes that the quality of a program requires the producer to do his best, but the producer is not just a "rich man". Producers need to be responsible for the market research in the early stage of the program to see if the program has prospects and decide whether it is worth making through research. Producer is the soul of the program, which determines the style, market trend and so on. But in fact, many star artists obviously don't really understand the true meaning of "producer" and don't know much about the production of variety shows. The ending is only to strengthen personal brand building with variety shows.

Perhaps, it is in this "gold digger" desire and impetuous mentality that we have lost more and more "explosive" variety shows. Artists might as well do their duty first and be good actors. If you must come, it is best to let yourself be full-fledged first.