Wang Jianlin said that unprofitable companies are immoral. what do you think?

There is absolutely nothing wrong with this sentence, but this context should be placed on the "sports industry" that Wanda wants to do.

Wang Jianlin also exploded the "golden sentence": it is immoral for enterprises not to make profits. Is this sentence wrong? Of course it's right. Enterprises are unprofitable, just like you work without paying.

However, this context of Wang Jianlin is placed on Wanda Group's entry into the "sports industry". Of course, in the sports industry, this sentence is also a real "golden sentence"!

Wanda's industrial transformation

Everyone knows that Wang Jianlin, the richest man in China, made his fortune by real estate, but he used to make his fortune by real estate, and of course he can now. But this shrewd doer not only wants to own this piece of meat, but his Wanda Group is also eyeing the hottest e-commerce O2O, and even gambled 654.38+billion with Alibaba founder Ma Yun (rich people can really play).

Its product is "Fanfeika", and it is getting bigger and bigger. Through the signing mode of commercial centers such as wanda plaza, this card appears in front of consumers as a new consumption lifestyle (and it integrates the functions of Alipay, credit card, bank card, membership card, etc.), with a strong tone and a wonderful idea, so I won't comment on it, because it is not a bright spot.

Wang Jianlin's industrial focus is constantly shifting, and online finance is only a part. It is Wanda's ambition to turn "sports business" into "sports industry chain".

"Blank" and Opportunity of Sports Industry in China

Speaking of Wang Jianlin's desire to bite the fresh meat of China's "sports industry", he has a great appetite, but he has to say that he is very clever.

In 20 14, the State Council issued "Several Opinions of the State Council on Accelerating the Development of Sports Industry and Promoting Sports Consumption", which is the "Document No.46" of many people (taken from the document index number).

The specific content of this document is not much, but we know that the center is: I hope that the capital of various industries can be financed and purchased to promote the formation of "sports production chain" and lead China's "sports industry" to win the spring.

The Olympic Games we saw in 2008, in fact, no matter which Olympic Games, no matter how many good achievements we have made, the achievements of our "sports industry" are supported by the state, and other social capital has no local contribution and no ability to contribute. In the foreign "sports industry", the involvement of capital is very large. Any cup or competition has a large amount of capital investment, which on the one hand promotes the development of the industry, on the other hand, it is also a way to kill two birds with one stone.

Look at a set of data. 20 13 years, China's sports industry is in the primary stage. In that year, the added value of 356.4 billion yuan only accounted for 0.63% of the total GDP, while the added value of sports industry in the United States accounted for about 3% of GDP in the same period. By 20 15, the annual added value of sports industry in China will account for about 0.7% of GDP.

Although the growth rate is not obvious in the past two years, one is that the industrial vitality is really not mentioned, and the other is that China's GDP is also growing, and the sports industry can't keep up. Under such a big industrial gap, it is actually very easy to make something with capital investment, which is much fresher than the "rotten meat of real estate" and much more difficult to chew.

Wang Jianlin's actions after he took a fancy to the "sports" industry

Wang Jianlin is a doer. The original "small goal" was a joke to us, but it was a simple goal to him.

On 20 15, Wanda acquired Infront Sports, World Iron Man Company, HOYTS Cinema in Australia and Legendary Pictures, and invested in Atletico Madrid Football Club. By February 30th, 20 15, the total overseas investment of Wanda Group had exceeded 1500 million USD, of which100 billion USD. (The above data comes from the network)

When it comes to the first few acquired companies, most of them look puzzled, but please rest assured that our richest man will not buy back the "garbage". Infront Sports is a world-renowned sports marketing company. The key words "globalization" and "marketing" are the reasons for Wanda Group's acquisition.

(The picture shows Wanda acquiring Swiss Infront Sports)

China's "sports industry" has been paid more and more attention, and capital has been continuously invested. At this time, only by purchasing other people's complete industrial chain first, and then processing and operating, can we become the leader of the industry. Even if we have the ability to develop ourselves, China does not have this soil. This is nonsense.

Therefore, Wang Jianlin is very smart and forward-looking (of course, money is also important). Other acquired companies have complete sports marketing and global influence. Take triathlon for example. If you haven't seen it, at least you have heard of it. When Wang Jianlin said that a triathlon was going to be held in a certain area of China, people who went to see it, people who paid attention to it and people who broadcast it didn't flock. Why? Because it is "scarce" in China!

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The "golden sentence" at the beginning is true, and it is also true for Wanda's "sports industry". Why should enterprises invest capital to reclaim the wasteland of "sports industry" when they don't make money?

Is in the process of development to promote the development of other industries, and then promote the development of the whole "sports" in China. It's like you work to support yourself first, and then let the society enjoy your labor, and there is also a "Mi Chong" missing. We are like this personally, and so is Wanda Group!